LI

Liveintent, Inc.

www.liveintent.com link_icon

Market Research Report: LiveIntent



Company Overview


Name


LiveIntent

Mission of the Company


Be Present. We make it possible for brands to be there when it matters most, with the people that matter most to their business. We strive to exist in the moment with our customers, our coworkers, and in our lives.

Vision


To be the leader in privacy-safe addressability at the intersection of marketing and advertising for Publishing Brands.

Founded


No information is available.

Founders


No information is available.

Key People


  • Matt Keiser, Chief Executive Officer

  • Brett Pinegar, COO / CFO

  • Jon Beck, Chief Revenue Officer

  • Abby Hamilton, Chief People Officer

  • Mano Pillai, Chief Product Officer

  • Phillip Markert, Chief Information Officer

  • Jason Oates, Chief Business Officer

  • Adam Berkowitz, Chief of Staff, SVP Corp Comms

  • Niels Boldt, SVP, Engineering

  • Jon DeGennaro, SVP, Identity Solutions

  • Steve McLaughlin, SVP, Customer Success

  • Katherine Drebin, SVP, Finance, Accounting & Revenue Operations

  • Andrew MacMannis, SVP, Demand Sales & Client Services

  • Aliza Chait, SVP, Planning and Operational Excellence


Headquarters


1 World Trade Center, Suite 45A, New York, NY, USA

Number of Employees


No information is available.

Revenue


No information is available.

Known For


Connecting brands to people with cookieless email-based solutions.

Products


Advertiser Solutions


Products


  • People-Based Audiences

  • Description: Leverage data to reach, acquire, and retain high-value customers without relying on third-party cookies.

  • Key Features:

  • Custom and Lookalike Audiences

  • Dynamic Website and App Audiences

  • People-Based Audiences on the Web


Products


  • Native Curated Packages

  • Description: Capture consumer attention by combining native advertising with contextually relevant, vertically-aligned content.

  • Key Features:

  • Contextually relevant content

  • High-quality brand assets

  • Seamless blending with premium content


Publisher Solutions


Products


  • Native Ad Blueprints

  • Description: Monetize email newsletters with customizable native ad units.

  • Key Features:

  • Multiple ad sizes supported

  • Flexibility in ad placement

  • Optimization for engagement and monetization


Products


  • Email Reactivation

  • Description: Engage dormant email subscribers with targeted campaigns.

  • Key Features:

  • Reactivation campaigns

  • Increased engagement and conversion


Identity Data Solutions


Products


  • HIRO (Helping Identity Reveal Opportunity)

  • Description: Transform non-addressable audiences into addressable inventory using first-party data.

  • Key Features:

  • Identity resolution without third-party cookies

  • Improved audience targeting

  • Increased monetization opportunities


Case Studies


  • Showcase significant results achieved by various clients utilizing LiveIntent’s solutions:

  • Samuel Hubbard: 2.5x return on ad spend

  • General Mills: Increased email newsletter revenue by 26%

  • Nordstrom Rack: Significant conversions with Dynamic Product Ads


Recent Developments


New Products Launched


  • HIRO: Addressability solution for the post-third-party cookie era.

  • Revamped Native Solutions for Publishers: Scaled email inventory with efficiency.


New Features Added to Existing Products


  • Dynamic Product Ads: Deliver personalized creatives at scale based on interest and intent signals.


New Partnerships


  • MediaMath: Expansion of Identity partners to enhance targeting capabilities.


Conclusion


LiveIntent continues to innovate in the field of email marketing and identity solutions. With a clear mission and a vision focused on privacy-safe addressability, the company provides robust solutions for advertisers and publishers to engage with audiences effectively and monetarily.

© LiveIntent 2024