Overview
Livekick is a pioneering company established in 2019 with its headquarters in Miami Beach, Florida. It operates as an innovative Internet Publishing platform, developed to empower movement teachers and creators by providing both live virtual and on-demand yoga and fitness classes. Livekick serves as a comprehensive SaaS (Software as a Service) platform, merging subscription-based services with 24/7 customer support.
Services and Offerings
For Teachers and Creators
Livekick provides a suite of tools designed to help instructors expand their audience by facilitating live virtual classes and video content.
For Practitioners
The platform enables individuals to participate in virtual sessions led by high-profile instructors from around the globe, making high-quality fitness education accessible.
Financial and Market Insights
Livekick operates within the Health, Wellness, and Fitness industry and generates an estimated revenue of $1 million to $5 million. The company has secured a Seed funding round of US$ 1.1 million, with investments led by Firstime Venture Capital. The organization employs between 11 and 50 people, located across North America, Europe, and Africa.
Technological Infrastructure
Central to the company's technological offerings is the "Livekick Serve" platform—a robust SaaS model that facilitates the seamless execution of virtual class offerings, supporting diverse content and operational needs for movement instructors.
Personnel and Team Composition
The Livekick team is comprised of:
- Ventatia Zeelie: Personal Trainer
- Helen Topchiy: Product Manager
- Yana Konn: General Operations
This diverse skillset is critical to Livekick's multifaceted service offerings and organizational success.
Strategic Positioning
Livekick's strategy focuses on bridging traditional fitness environments and the convenience of digital formats, aligning with modern fitness trends favoring flexibility and access to expert-guided, remote sessions.
Competitive Landscape
Key Competitors
Future Research Inc.
- Industry: Wellness and Fitness Services
- Founded: 2017
- Headquarters: San Francisco, California
- Company Size: 201-500 employees
- Key Services: Subscription-based digital fitness programs featuring personalized fitness coaching.
- Estimated Revenue: $175 million
- Revenue Per Employee: $318,770
- Website: [Future Research Inc](http://www.future.co)
Fitness Within
- Industry: Wellness and Fitness Services
- Founded: 2014
- Headquarters: Reading, MA
- Company Size: 11-50 employees
- Offerings: Personal training, small group sessions, and diverse fitness programs.
- Website: [Fitness Within](http://www.fitness-within.com)
Crunch Fitness
- Industry: Wellness and Fitness Services
- Founded: 1989
- Headquarters: New York, NY
- Company Size: 1,001-5,000 employees
- Specialty: Combines fitness with entertainment in a global network of gyms offering diverse fitness classes.
- Website: [Crunch Fitness](http://www.crunch.com)
Zwift
- Industry: Technology, Information, and Internet
- Founded: 2014
- Key Focus: Interactive platform transforming indoor cycling and running through gamification.
- Company Size: 501-1,000 employees
- Website: [Zwift](http://www.zwift.com)
ViBe Saúde
- Industry: Digital Health Platform
- Founded: 2018
- Main Product: Offers mental health support and digital therapeutics consultations in Brazil.
- Website: [ViBe Saúde](http://www.vibesaude.com)
Strategic Insights
Livekick finds itself amidst a competitive ecosystem comprising both digital platforms and physical gym networks. Competitors like Future Research Inc. and Zwift excel with strong digital capabilities offering personalized coaching and interactive fitness experiences. Meanwhile, Fitness Within and Crunch Fitness emphasize community-based fitness environments. To distinguish itself, Livekick should focus on enhancing its digital wellness offerings and explore expanded services that cater to personalized and community-focused demands. Strategic collaborations could also be beneficial in fortifying its market position.
