Company Research Report: Livewire Gaming Australia Pty Ltd

Company Overview

• Name: Livewire Gaming Australia Pty Ltd

• Mission: Building the next-gen attention platform in gaming marketing and gametech.

• Founded: 2021

• Founders: Brad Manuel and Indy Khabra

• Key People:

• Brad Manuel

• Indy Khabra

• Headquarters: No information is available.

• Number of Employees: Over 40 gaming natives.

• Revenue: No information is available.

• Known For:

• Being a single-entry point into gaming for brands.

• Offering innovative, scalable, and effective gaming marketing solutions.

• Engaging global brands, gaming publishers, and gamers.

Products

Gameview

• Description: Gameview is Livewire’s Gaming SSP & DMP designed to reach any type of gamer in and around the game.

• Key Features:

• Enables brands to connect with 944 million gamers across any device.

Recent Developments

• Campaigns:

• Talk To Me x Fortnite Creative: Engaged with Fortnite Creative for immersive gaming experiences.

• Uber Eats x Starfield: Another significant campaign emphasizing Livewire's role in integrating brands with gaming platforms.

• New Product Launch:

• Gameview: Introduced as a strategic platform to enhance game-related consumer engagement for brands.

• New Features: No specific new features mentioned for existing products.

• Partnerships:

• Collaborated with Samsung Electronics UK, Gamefam, and Publicis Sport & Entertainment for the Fold Fever initiative which promotes Galaxy Z Fold6 within Fortnite Creative.

• Partnered with Maybelline and Youthline for the "Under the Avatar" campaign supporting safe gaming environments in response to online harassment.

Latest Initiatives and Reports

• 2024 Next Gen Attention Study:

• Found that gaming is the primary entertainment channel for Gen Alpha, Gen Z, and Millennials.

• Investigated engagement preferences for immersive and playable gaming experiences.

• Highlighted increasing brand acceptance within gaming from Gen Alpha and Gen Z compared to Millennials.

• Maybelline’s Anti-Harassment Campaign:

• Collaborated on a campaign focusing on encouraging safe and positive online gaming spaces, particularly for female-identifying gamers.

This report aims to provide a comprehensive understanding of Livewire Gaming Australia Pty Ltd, highlighting its strategic directions, innovations, collaborations, and contributions to the gaming industry.