Living Vogue Brokered by eXp Realty: Company Profile

Background

Overview

Living Vogue Real Estate, now operating as Living Vogue Brokered by eXp Realty, is a luxury real estate firm based in Sarasota, Florida. Founded in 2019 by Mark Coppens and Matt Hickey, the company quickly established itself as a high-energy and stylish brokerage, generating $150 million in sales in 2024.

Mission and Vision

The firm's mission is to offer an enjoyable, luxurious experience for both clients and agents from the moment they step into their showroom. Their vision is to redefine the real estate experience by blending high-end properties with a vibrant, showroom-style setting that fosters collaboration and creativity.

Primary Area of Focus

Living Vogue specializes in luxury residential real estate, catering to high-net-worth individuals seeking premium properties in the Sarasota area. Their portfolio includes multimillion-dollar estates, waterfront homes, new constructions, beach homes, and investment properties.

Industry Significance

The firm's rapid growth and innovative approach have made it a significant player in Sarasota's luxury real estate market. Their partnership with eXp Realty's Luxury Division in 2025 has further solidified their position, providing access to a global network and cutting-edge technology.

Key Strategic Focus

Core Objectives

Expansion and Scalability: By joining eXp Realty, Living Vogue aims to scale its operations while maintaining its boutique culture.

Enhanced Client Experience: Leveraging eXp's resources to offer an elevated marketing and client experience, particularly in the luxury segment.

Specific Areas of Specialization

Luxury Real Estate: Focusing on high-end properties, including multimillion-dollar estates and waterfront homes.

Innovative Marketing: Utilizing modern marketing strategies to attract a diverse clientele.

Key Technologies Utilized

eXp Realty's Cloud-Based Platform: Access to a global network and advanced technological tools to enhance operations and client engagement.

Primary Markets Targeted

Sarasota, Florida: Serving the local luxury real estate market.

Global Luxury Market: Through eXp's network, reaching high-net-worth individuals worldwide.

Financials and Funding

Funding History

Specific details regarding Living Vogue's funding history are not publicly disclosed. However, their partnership with eXp Realty in 2025 indicates a strategic move to leverage eXp's resources for growth and scalability.

Total Funds Raised

Not publicly disclosed.

Recent Funding Rounds

No recent funding rounds have been publicly reported.

Notable Investors

Specific investors are not publicly disclosed.

Intended Utilization of Capital

The partnership with eXp Realty is intended to offload operational burdens, allowing Living Vogue to focus on sales and agent mentoring, thereby scaling their business while maintaining their unique brand and culture.

Pipeline Development

Key Pipeline Candidates

As a real estate brokerage, Living Vogue's pipeline consists of high-end residential properties, including multimillion-dollar estates, waterfront homes, and new constructions.

Stages of Development

Acquisition: Identifying and acquiring luxury properties.

Marketing: Utilizing innovative marketing strategies to attract potential buyers.

Sales: Engaging with high-net-worth clients to facilitate property transactions.

Target Conditions

High-Net-Worth Individuals: Catering to clients seeking premium properties in Sarasota and beyond.

Relevant Timelines for Anticipated Milestones

Ongoing: Continuous acquisition and marketing of luxury properties.

2025 and Beyond: Leveraging the partnership with eXp Realty to expand market reach and sales volume.

Technological Platform and Innovation

Proprietary Technologies

Showroom-Style Office: A unique, high-end real estate office located on Sarasota's Main Street, blending luxury real estate with a vibrant, showroom-style setting.

Significant Scientific Methods

Innovative Marketing Strategies: Utilizing modern marketing techniques to attract a diverse clientele.

Leadership Team

Mark Coppens

Position: Chairman and Founder of Living Vogue Real Estate.

Professional Background: Co-founded Living Vogue in 2019, leading the firm to significant growth and recognition in the luxury real estate market.

Matt Hickey

Position: CEO and Managing Broker of Living Vogue Real Estate.

Professional Background: Co-founded Living Vogue in 2019, playing a pivotal role in the firm's expansion and success.

Competitor Profile

Market Insights and Dynamics

The Sarasota luxury real estate market is competitive, with several established firms vying for high-net-worth clients. Living Vogue's innovative approach and partnership with eXp Realty's Luxury Division position it as a strong competitor in this space.

Competitor Analysis

Michael Saunders & Company: A leading real estate firm in Sarasota, known for its extensive market presence and luxury property listings.

Premier Sotheby's International Realty: Offers a global network and a strong portfolio of luxury properties in the Sarasota area.

Coldwell Banker Realty: Provides a wide range of real estate services, including luxury property sales, with a significant presence in Sarasota.

Strategic Collaborations and Partnerships

Living Vogue's partnership with eXp Realty's Luxury Division enhances its market position by providing access to a global network, advanced technology, and additional resources to serve high-net-worth clients.

Operational Insights

By leveraging eXp Realty's cloud-based platform, Living Vogue can operate efficiently without the constraints of a traditional brick-and-mortar office, allowing for greater scalability and flexibility in serving clients.

Strategic Opportunities and Future Directions

The partnership with eXp Realty positions Living Vogue to expand its market reach, enhance its service offerings, and continue its growth trajectory in the luxury real estate market. Future opportunities include leveraging eXp's global network to attract international clients and expanding into new luxury markets.