Liwa Education: Comprehensive Company Profile

Background

Overview

Liwa Education is a prominent educational institution based in the United Arab Emirates, offering a range of programs from kindergarten through to higher education. Established in 1993, the institution has been a cornerstone in the UAE's educational landscape, providing quality education that blends international standards with national values. In June 2022, NEMA Education, the academic arm of NEMA Holding, acquired 100% interest in Liwa College of Technology, integrating it into its higher education portfolio.

Mission and Vision

Liwa Education is dedicated to empowering students to excel academically and personally by providing unparalleled resources, support, and guidance. The institution aims to foster a culture of creativity, excellence, and leadership among its students, aligning with the National Strategy for Higher Education 2030.

Industry Significance

As one of the first private higher education institutions in the UAE to obtain academic accreditation, Liwa Education has significantly contributed to the nation's educational landscape. With over 7,500 graduates entering the workforce, the institution has played a pivotal role in supplying various sectors with qualified professionals.

Key Strategic Focus

Core Objectives

Academic Excellence: Offering a diverse range of programs across multiple disciplines, ensuring high standards of teaching and learning.

Student Empowerment: Providing resources and support to ensure students' academic and personal success.

Technological Integration: Implementing advanced technologies to enhance the educational experience.

Specialization Areas

Engineering and Computing: Programs designed to equip students with practical skills in various engineering disciplines.

Health Sciences: Courses aimed at preparing students for careers in the medical and health sectors.

Media and Public Relations: Curricula focused on developing communication and media expertise.

Information Technology: Programs that emphasize the latest developments in IT and digital technologies.

Key Technologies Utilized

Customer Relationship Management (CRM): Integration of advanced CRM platforms to enhance student engagement and administrative processes.

Artificial Intelligence (AI): Utilization of AI and machine learning capabilities to personalize and improve the student journey.

Primary Markets Targeted

Local and Regional Students: Catering to a diverse student body from the UAE and neighboring countries.

International Students: Offering programs and support services to attract students globally.

Financials and Funding

Funding History

In June 2022, NEMA Holding (formerly Abu Dhabi University Holding Company) acquired 100% of Liwa College of Technology, integrating it into its higher education portfolio.

Utilization of Capital

The acquisition aimed to solidify NEMA's position as a leading provider of higher education and vocational services in Abu Dhabi, enhancing the quality and reach of educational offerings.

Pipeline Development

Academic Programs

Liwa Education offers 30 undergraduate and postgraduate programs across four faculties:

College of Business: Programs in Accounting, Business Information Technology, Tourism and Hospitality Management, Industrial Management, Management, Human Resource Management, Marketing, and Banking and Finance.

College of Engineering and Computing: Programs in Mechanical Engineering, Industrial Engineering, and Information Technology.

College of Media and Public Relations: Programs in Mass Communication with concentrations in Public Relations, Advertising, Digital Media, and Institutional and Government Communication.

College of Medical and Health Sciences: Programs in Health Information Management, Health Management and Informatics, Medical Laboratory Analysis, Medical Diagnostic Imaging, Emergency Medical Care, Respiratory Care, Occupational Therapy, and Physiotherapy.

Program Development

The institution continually develops and introduces new programs aligned with market needs and technological advancements, ensuring that graduates are prepared for the evolving job market.

Technological Platform and Innovation

Proprietary Technologies

CRM Integration: Adoption of advanced CRM platforms with embedded AI and machine learning capabilities to enhance student engagement and administrative efficiency.

Scientific Methodologies

Applied Research: Encouragement of research projects aligned with the National Development Agenda and the UAE Centennial 2071 Plan, focusing on digital transformation and sustainable technologies.

AI-Driven Capabilities

Predictive Analytics: Utilization of AI to anticipate student needs, streamline administrative processes, and improve overall communication.

Leadership Team

Key Executives

Dr. Ali Saeed bin Harmal Al Dhaheri: Chairman of NEMA Holding, overseeing strategic initiatives and growth plans.

Professor Mohamed Dhiaf: President of Liwa University, leading academic and administrative operations.

Professional Backgrounds

Dr. Ali Saeed bin Harmal Al Dhaheri: Extensive experience in higher education management and strategic development.

Professor Mohamed Dhiaf: Academic leader with a focus on integrating technology into education and enhancing student experiences.

Key Contributions

Dr. Ali Saeed bin Harmal Al Dhaheri: Instrumental in the acquisition and integration of Liwa College into NEMA's portfolio, driving expansion and quality enhancement.

Professor Mohamed Dhiaf: Spearheaded partnerships and technological integrations to revolutionize the student experience.

Competitor Profile

Market Insights and Dynamics

The UAE's higher education sector is characterized by rapid growth, driven by increasing demand for quality education and the government's focus on developing a knowledge-based economy. The market is competitive, with numerous institutions vying for a diverse student population.

Competitor Analysis

Abu Dhabi University: Offers a wide range of undergraduate and postgraduate programs, emphasizing research and innovation.

Khalifa University: Focuses on science and technology disciplines, with strong research capabilities and industry partnerships.

American University of Sharjah: Provides American-style education with a broad spectrum of programs and a diverse student body.

Strategic Collaborations and Partnerships

Significant Collaborations

NEMA Education: The merger of Khawarizmi International College and Liwa College of Technology under NEMA Education aims to enhance academic performance and provide an evolved educational environment.

Oracle International: Implementation of a new student information system to improve electronic services and enhance the student experience.

Operational Insights

Strategic Considerations

Market Position: Liwa University's integration into NEMA's portfolio strengthens its market position, offering a comprehensive range of programs and services.

Competitive Advantages: The university's focus on technological integration, diverse program offerings, and strategic partnerships provide a competitive edge in the higher education landscape.

Strategic Opportunities and Future Directions

Strategic Roadmap

Program Expansion: Continued development of programs aligned with market needs and technological advancements.

Research Initiatives: Strengthening research capabilities to contribute to national development goals and global knowledge.

International Collaboration: Building partnerships with international institutions to enhance academic offerings and global reach.

Future Business Directions

Digital Transformation: Leveraging technology to enhance learning experiences and administrative efficiency.

Sustainability Focus: Integrating sustainability principles into curricula and operations to align with global trends and national priorities.

Opportunities for Expansion

New Campuses: Exploring the establishment of additional campuses to cater to a growing student population.

Online Education: Developing online programs to reach a broader audience and adapt to changing educational preferences.

Positioning for Future Objectives

Liwa University's current strengths in program diversity, technological integration, and strategic partnerships position the university to achieve its future objectives, contributing significantly to the UAE's educational and economic development.