Locala Company Profile

Background

Locala is a global leader in omnichannel advertising solutions, specializing in driving consumers to physical and e-commerce stores through data-driven, location-based marketing strategies. Founded in 2011, the company has expanded its reach to over 40 countries, serving leading brands across various industries. With a team of over 180 employees, Locala operates offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada, and Dubai.

Key Strategic Focus

Locala's strategic focus centers on leveraging granular consumer insights and advanced artificial intelligence to help marketers efficiently plan, activate, and measure campaigns tailored to local consumers. The company's core objectives include:

Omnichannel Campaign Management: Providing a comprehensive suite of digital marketing tools that enable seamless execution across various channels, including Digital Out-of-Home (DOOH), Connected TV (CTV), video, audio, display, and mobile.

Data-Driven Insights: Utilizing complex mobility and consumer data to deliver actionable audience insights, fueling advanced media strategies that consistently yield smarter business outcomes.

Global Expansion: Continuing to broaden its international presence to support location-based businesses worldwide.

Financials and Funding

As a privately held company, Locala has secured multiple funding rounds to support its growth and technological advancements:

Angel Investment (February 2014): Raised $680,000 to support initial operations and product development.

Series A Funding (June 2015): Secured $5.58 million to expand its platform capabilities and market reach.

Series B Funding (May 2018): Completed a later-stage venture capital round, details of which are not publicly disclosed.

Angel Investment (April 2023): Raised an additional $326,000 to further enhance its technological offerings and global expansion efforts.

Pipeline Development

Locala's product development pipeline includes several key initiatives:

Panel Optimizer (November 2024): Introduced to revolutionize Digital Out-of-Home (DOOH) advertising by providing fresh audience insights, enabling brands to optimize campaigns through precise location and timing of ad placements. Early users reported significant improvements in brand lift, impact scores, and ad recall rates.

Omni Planner (June 2025): Launched to unify online and offline engagement data, delivering clearer, more actionable strategies that boost brand engagement across markets. This solution combines digital and real-world signals to provide full-funnel visibility and locally tailored strategies.

Technological Platform and Innovation

Locala distinguishes itself through several proprietary technologies and innovative methodologies:

Fusio Platform: An omnichannel drive-to-store platform that optimizes campaigns in real-time to deliver incremental visits to stores as a direct result of brands' advertising efforts across various channels.

Dynamic Catchment Area (DCA): A proprietary feature that defines the maximum business potential for a store, restaurant, or dealership based on travel time, consumer affinity, and location characteristics, enabling precise audience targeting.

Incrementality Methodology: Employs a robust scientific approach by creating control and exposed groups to measure the direct impact of advertising campaigns on store visits, ensuring reliable and statistically significant results.

Leadership Team

Locala's leadership team comprises seasoned professionals with diverse backgrounds:

Christophe Collet: Co-Founder & Chief Executive Officer. As CEO, Collet has been instrumental in driving Locala's strategic vision and global expansion.

Pierre-Emmanuel Padiou: Chief of Staff & Chief Operating Officer, North Americas. Padiou oversees operations in North America, ensuring alignment with the company's strategic objectives.

Michael Colson: Chief Product and Technology Officer. Colson leads product development and technological innovation, focusing on enhancing Locala's platform capabilities.

Hadrien Bailly: Managing Director, Canada. Bailly is responsible for overseeing Locala's operations and growth initiatives in the Canadian market.

Sandrine Deric: Managing Director, Europe. Deric leads the European division, driving business development and client relations across the continent.

Competitor Profile

Market Insights and Dynamics

The location-based advertising industry is experiencing significant growth, driven by the increasing importance of personalized marketing and the integration of online and offline consumer behaviors. Advancements in artificial intelligence and data analytics are enabling more precise targeting and measurement of advertising effectiveness.

Competitor Analysis

Locala operates in a competitive landscape with several notable players:

Bidtellect: A global leader in native advertising, providing a real-time bidding platform and exchange that connects advertisers with rich native inventory.

Fronto: Offers a platform that rewards users for engaging with curated content and advertisements on their lock screens.

Insticator: Enhances engagement and ad revenue for publishers through interactive content, while improving viewability and purchase intent for brands.

Polymorph: Formerly known as AdsNative, provides a white-label monetization platform for publishers to maximize revenue, reduce costs, and deliver better ad experiences.

Strategic Collaborations and Partnerships

Locala has established several strategic partnerships to enhance its service offerings:

Zeotap Partnership: Integrated Zeotap's deterministic audience segments and consumer insights into Locala's platform, enabling more precise audience targeting for drive-to-store campaigns across Europe, the US, Canada, and LATAM.

JCDecaux Collaboration: Partnered with JCDecaux to combine Locala's drive-to-store technology with JCDecaux's global Out-of-Home network, enhancing the effectiveness of advertising campaigns and achieving business goals for retailers.

Operational Insights

Locala's competitive advantages include its proprietary technologies, such as the Fusio platform and Dynamic Catchment Area feature, which provide unique solutions for driving consumers to stores and measuring the results. The company's commitment to data privacy and compliance with regulations like GDPR and CCPA further strengthens its position in the market.

Strategic Opportunities and Future Directions

Locala is well-positioned to capitalize on the growing demand for location-based advertising solutions. Future opportunities include expanding its technological capabilities, enhancing data analytics features, and exploring new markets to support location-based businesses globally.