localfactor

Overview

LocalFactor is an omnichannel programmatic advertising company founded in 2021. The company leverages the innovative Geo-Graph™ technology to future-proof advertising performance and insights for brands and agencies. LocalFactor's approach is designed to address the complexities of localized data and cookieless audience segments, offering scalable solutions for modern marketing needs.

Company Vision

LocalFactor was founded on the principle that brands of all sizes are missing out on the opportunities provided by locality. Beyond traditional geo-targeting or location-based marketing, LocalFactor integrates a comprehensive data strategy that enhances optimization and performance across multiple channels.

Headquarters and Size

• Headquarters: New York, US

• Employee Count: 11-50

Key Services and Products

LocalFactor offers a suite of end-to-end solutions aimed at maximizing marketing performance:

• Omnichannel Advertising: Comprehensive programmatic media services

• Attention+: Extending stories from platforms like Instagram, Facebook, and TikTok to the open web

• Campaign Management and Optimization: Leveraging LFID algorithms to evaluate localities and build audience segments without reliance on cookies

Market Focus

The company helps brands and agencies overcome challenges such as:

• Consumer Fragmentation

• Inconsistent Data

• Resource Constraints

• Evolving Regulatory Landscapes

Highlighted Capabilities

• Data-Driven Decisions: Easy-to-access reporting across every channel

• Scalable Solutions: Specializing in omnichannel campaigns across video, display, TV, and digital out-of-home

Leadership Team

• Evan Rutchik – Founder & CEO: Experienced leader in marketing and digital media with senior roles at Ogury and other media companies. Evan has driven advancements in media campaigns since 2007.

• Chris Hemick – VP, Marketing: Leads marketing strategies with a decade of experience in mar-tech and ad-tech. Specializes in emerging advertising mediums.

• Kristen McDonnell – VP, Programmatic: Focuses on digital marketing, account management, and programmatic strategy to maximize the value of programmatic services.

• Melissa Savino Costello – VP, Finance: Oversees all financial operations with a background in comprehensive financial management and strategy development.

• Pete Hilton – VP, Client Strategy: Responsible for client strategy with a background in digital marketing and performance metrics.

• Steven Goodman – VP, Sales: Manages the sales team with extensive experience in client engagement and sales strategies.

• Tiffany Saldibar – Chief of Staff: Oversees operations and ensures seamless internal processes with a structured approach to team coordination and execution.

Recent Highlights

• Acquisitions: Onboarding key players, including Joel Hall as Chief Product Officer and Jon Kim to lead APAC market expansion.

• Innovations: Continuously innovating with new data solutions and programmatic strategies adapting to the changing digital landscape.

Key Contact Information

• Email: hello@localfactor.ai

• Phone: 718-218-4509

• Website: [LocalFactor](https://localfactorgroup.com/)

Competitor Profiling

Adriel

Adriel is an Ad Operations (AdOps) platform based in Austin, Texas, supporting marketers in monitoring, managing, and scaling digital advertising for higher ROI. Key features include AI-powered optimization, intuitive dashboards, and real-time performance alerts.

• Founded: 2017

• Headquarters: Austin, Texas

• Employees: 51-200

• Products: Adriel, Digital Analytics Software

• Website: [Adriel](https://adriel.com)

TubeMogul

Now part of Adobe, TubeMogul is a video advertising software provider enabling brands to manage global, cross-channel advertising with enhanced transparency and real-time data. Focused on holistic planning tools across various formats.

• Founded: 2006

• Headquarters: Emeryville, CA

• Employees: 501-1,000

• Specialties: Digital video advertising, Programmatic branding, Real-time media buying

• Website: [TubeMogul](http://www.tubemogul.com)

JamLoop

A DSP dedicated to OTT/CTV advertising, providing real-time transparency and precise targeting. Collaborates with premium publishers and segmentation data providers.

• Founded: 2018

• Headquarters: Walnut Creek, California

• Employees: 51-200

• Specialties: OTT/CTV Advertising, Programmatic Ad Buying, Campaign Optimization

• Website: [JamLoop](https://jamloop.com)

Demandbase

Specializes in account-based marketing (ABM), sales intelligence, and data services for B2B companies. The Demandbase One™ platform integrates account-based advertising, intent data, and AI for revenue growth.

• Founded: 2005

• Headquarters: San Francisco, CA

• Employees: 501-1,000

• Products: Demandbase One, Account-Based Marketing Software

• Website: [Demandbase](https://www.demandbase.com/)

StackAdapt

A self-serve programmatic advertising platform based in Toronto, Ontario, specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising. Recognized for integrating machine learning with user experiences.

• Founded: 2014

• Headquarters: Toronto, Ontario

• Employees: 1,001-5,000

• Specialties: Programmatic Advertising, Content Distribution, Native Ads

• Website: [StackAdapt](http://www.stackadapt.com)