Market Research Report: Locally.com
Company Overview
- Name: Locally.com
- Mission: To bridge the gap between online shopping and local retail by providing tools that connect online shoppers with local stores, helping them find products at nearby locations and complete their purchases using local pickup or delivery.
- Founded: 2013
- Founder(s): No information is available
- Key People: No information is available
- Headquarters: 509 N Carrollton Ave, New Orleans, LA 70119
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Creating the world’s largest, decentralized shopping network that connects millions of online shoppers with local retailers and hundreds of popular brands.
Products
Locally.com offers a suite of tools designed to optimize the online-to-offline shopping experience for both brands and retailers.
Store Locator
- Description: An enhanced store locator tool that provides an immersive shopping experience.
- Key Features:
- Drives local sell-through
- Strengthens retailer/brand relationships
- Enhances shopper loyalty
"Near Me" Transactions
- Description: Enables local transactions for in-store or curbside pickup, same-day delivery, or shipment-to-store.
- Key Features:
- Supports buy online, pick up in-store (BOPIS)
- Facilitates same-day local delivery
Local Delivery
- Description: An efficient solution for same-day delivery from local stores to customers.
- Key Features:
- Cost-effective and convenient for shoppers
- Increases local store reach
Local Inventory Connect
- Description: Synchs retailer point of sale (POS) systems with the online platform to publish real-time inventory.
- Key Features:
- Ensures accurate inventory visibility
- Drives informed purchase decisions for shoppers
Product Locator
- Description: A customizable tool embedded next to products on brand websites.
- Key Features:
- Displays real-time, local inventory
- Enables multiple purchase options including BOPIS, ROPIS (reserve online, pay in-store), Ship-to-Store, and same-day delivery
Landing Pages
- Description: Customizable landing pages that showcase real-time inventories available at nearby stores.
- Key Features:
- Guides clicks back to brand or retailer sites
- Supports omnichannel shopping experiences
Marketing API
- Description: An API that allows brands and retailers to access and integrate local inventory data.
- Key Features:
- Enables optimized local advertising
- Increases local market visibility
Insights
- Description: Provides data insights collected from online and offline shopping behavior.
- Key Features:
- Authorized Dealer Reports
- Omnichannel Insights Console
- Real-Time On-Site Data Pixel
Recent Developments
General Developments
- Expansion of Services:
- In 2024, Locally turned ten years old and continues to expand its offerings and market reach.
New Partnerships
- Citrus Lime POS: Support announced for Citrus Lime Point of Sale (POS) system to integrate and expand services for bike retailers.
- Dillard's Partnership: Collaboration initiated to showcase Dillard’s extensive in-store inventory online.
- PGA Tour Superstore Partnership: Partnership to enhance online shopping experience for golf and lifestyle brands.
- Knockaround Partnership: Introduced a product locator tool to connect online shoppers with local stores.
- Dovetail Workwear Partnership: Launched to streamline local purchases for the brand’s apparel.
- Santa Cruz Bikes Partnership: Enhanced omnichannel experience by enabling shipping and assembly at nearby bike shops.
Product Enhancements
- Listing and Review Management Platform: Launched to manage brand and retailer locations and online presence from a centralized hub.
- "Near Me" Transactions Increase: Referrals from stores sharing inventory skyrocketed by 77% in 2024, showing strong shopper preference for local purchases with known inventory.
Conclusion
As a market research analyst, the detailed report on Locally.com reveals a focused dedication to bridging the gap between online and offline shopping. By integrating real-time local inventory data with brand websites and POS systems, Locally enhances both shopper experience and retailer sales. The company's strategic partnerships and continuous product innovations underscore its role in shaping the future of omnichannel retail.