L

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Company Research Report: LOGAN®



Company Overview



Name and Mission


  • Company Name: LOGAN®

  • Mission: LOGAN® is dedicated to offsetting all carbon emissions generated by its advertising campaigns, contributing to high-quality carbon removal projects.


Founding Information


  • Year Founded: No information is available.

  • Founders: No information is available.


Key People


  • Alexandre Cadena, Head of Sales, Portugal

  • Ana Ferrero, Regional Manager, South Cone

  • Andrea Pongan, Country Manager, Italia

  • Diego Delgado, Head of Sales, Spain

  • Fabio Sant'Anna, Head of Sales, Logan Ads Brazil

  • Federico Cáceres, Head of Sales, Miami

  • Federico Gorini, Chief Operating Officer

  • Francesco Simeone, Chief Growth Officer

  • Héctor Rodríguez Morejón, Country Manager, México

  • Ignacio Alvarez Sáez, Founder & Managing Director

  • Ignacio Nayar, Ad Operations Director

  • Ignacio Quintana, Chief Revenue Officer

  • Juan Carlos Göldy, Founder & Managing Director

  • Jessica Campos, Client Services Director

  • Julieta Kinder, Ad Operations Team Leader

  • Julieta Malant, Design & Production Director

  • Lorena Suarez, Design & Production Team Leader

  • Lucas Usguroglu, Marketing Team Leader

  • Luciano Ottaviani, Head of Sales, PMP Brazil

  • Nicolás Lopez, Chief Ad Operations Officer

  • Nicolás Spinosa, Chief Financial Officer Global

  • Pablo Valansi, Chief Financial Officer

  • Sandra Sánchez, Head of Sales, Perú

  • Sheily Solis, Head of Sales, CENAM

  • Silmara Reis, Country Manager Brazil & Portugal

  • Micaela Gerogianakis, Head of Sales Italia

  • Ana Matozo, Business Development Director

  • Luana Oliveira, Marketing Team Leader

  • Rodrigo Villarreal, Programmatic Director


Headquarters


  • Headquarters: No information is available.


Number of Employees


  • No information is available.


Revenue


  • No information is available.


Recognition


  • Known for: LOGAN® is known for their commitment to offset all carbon emissions generated by their advertising campaigns, contributing to high-quality carbon removal projects.


Products



Product Offerings


1. Super Small Data
  • Description: No information is available.

  • Key Features: No information is available.


2. Logan Ads
  • Description: No information is available.

  • Key Features: No information is available.


3. PMP
  • Description: No information is available.

  • Key Features: No information is available.


4. Net Zero
  • Description: LOGAN® offers a Net Zero ads carbon calculator which estimates the CO2 emissions of every campaign.

  • Key Features:

  • Estimates CO2 emissions from the device or browser rendering on a page.

  • Considers energy from data transmissions.

  • Accounts for the production costs for content.

  • Includes targeting and analytics of all the media sources connected to LOGAN's Green SSP.


Recent Developments



New Developments


  • Recent Developments: LOGAN® has developed a 3-step plan to make advertising campaigns as green as possible. By contributing to a portfolio of high-quality carbon removal projects, LOGAN® helps agencies and brands generate impactful environmental benefits.


New Products Launched


  • No information is available.


New Features Added to Existing Products


  • No information is available.


New Partnerships


  • No information is available.


Contributions and Environmental Benefits


  • LOGAN® contributes to a portfolio of high-quality carbon removal projects to offset emissions.

  • Carbon Removal Projects:

  • Ejido Puentecillas y Anexos - ASRTulancingo (Protecting Mexico’s forest)

  • Selva Paranaense Vida Nativa GS1

  • VTRM RENEWABLE ENERGY 2 (CORSIA Eligible)


Brand Impact


  • The company reports agencies and brands on the impact of their contributions.


Customer Impact


  • Brands such as Husqvarna, Banrisul, Fresca, Sprite, Coca Cola, Mundet, Bodega Aurrerá, Repsol, Bayer, Bacardi, Starcom, Mazda, Boticario, and Epson are making positive environmental impacts through LOGAN®’s initiatives.




Note: This report contains all available data and strictly mentions "No information is available" for the fields where specific information could not be found.

© 2023 – LOGAN® all rights reserved.
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