Logo Yazılım Company Profile

Background

Founded in 1984, Logo Yazılım Sanayi ve Ticaret A.Ş. is Turkey's largest domestic business software company, headquartered in Gebze, Kocaeli. The company specializes in developing enterprise software solutions that enhance operational efficiency and profitability for businesses across various sectors. With a mission to support sustainable growth through innovative software products and services, Logo Yazılım has established itself as a leader in Turkey's software industry. The company operates in over 60 countries, serving more than 230,000 customers with the support of over 1,500 employees and more than 1,000 business partners.

Key Strategic Focus

Logo Yazılım's strategic focus centers on providing comprehensive enterprise resource planning (ERP) solutions tailored to businesses of all sizes, from micro-enterprises to large corporations. The company's product portfolio includes cloud-based and on-premise solutions such as Logo Cloud ERP, Logo Cloud HR, Logo CRM, and Logo WMS. These products cater to various industries, including retail, finance, telecommunications, aviation, and automotive. By leveraging advanced technologies like cloud computing, microservices architecture, and machine learning, Logo Yazılım aims to deliver scalable, flexible, and efficient software solutions that meet the evolving needs of its diverse clientele.

Financials and Funding

Logo Yazılım became the first IT company to go public in Turkey with its initial public offering (IPO) in May 2000. The company's shares are traded on Borsa Istanbul under the ticker symbol LOGO, with a free float percentage of 66%. As of 2021, Logo Yazılım reported an operating income of 766,765,692₺ and a net income of 264,649,959₺. The company's assets totaled 1,807,471,818₺, with equity amounting to 833,505,390₺. A significant portion of its revenue is reinvested into research and development to drive innovation and maintain a competitive edge in the market.

Pipeline Development

Logo Yazılım continuously enhances its product offerings to address the dynamic needs of various industries. The company has developed the Logo Agile Process Improvement System (LAPIS), a methodology inspired by lean manufacturing and agile practices, to improve software development processes. Additionally, Logo Yazılım invests in innovative solutions such as digital waste management, demonstrating its commitment to cutting-edge technology and sustainable practices.

Technological Platform and Innovation

Logo Yazılım's technological platform is built on a foundation of modern programming languages and frameworks. The company utilizes Delphi for legacy desktop applications, while C# and Java are employed for both desktop and web applications. Front-end development incorporates Vaadin, Angular, and React, with the new generation Logo PaaS Platform constructed on microservices architecture using Java and .Net Core. Microservice communication is facilitated through REST API, and event-based management is supported by Apache Kafka. The company also employs open-source technologies like Activiti for workflow orchestration and utilizes Prometheus and Elastic APM for service traceability. In data science and machine learning projects, Python is the primary language, supported by TensorFlow and Scikit-Learn, as well as cloud services like Azure's cognitive services and AWS's SageMaker. The data lake infrastructure incorporates PostgreSQL, MongoDB, ElasticSearch, HDFS, and Apache Airflow for ETL processes.

Leadership Team

Mehmet Tuğrul Tekbulut: Founder and Chairman of the Board since 1986. He graduated from Boğaziçi University's Department of Electrical Engineering and holds a master's degree from the same institution. He also completed the Owner and President Management program at Harvard Business School and earned a master's degree in bioengineering from Sabancı University.

Mehmet Buğra Koyuncu: Vice Chairman and CEO. He has been instrumental in steering the company's strategic direction and growth initiatives.

Akın Sertcan: General Manager of Logo Yazılım Turkey. He joined the company in 1996 and has held various roles, including Aegean Region Channel Sales Manager and SME Products Executive Committee Member. He has played a key role in developing the business partnership ecosystem and establishing domestic and international sales models.

Arslan Arslan: General Manager of Logo Retail Solutions. He joined Logo Yazılım in 1998 as an R&D Software Engineer and has held positions such as R&D group manager and Director of Infrastructure and Tools. He has been serving as the General Manager of Logo Retail Solutions since June 2019.

Leadership Changes

In June 2019, Akın Sertcan was appointed as the General Manager of Logo Yazılım Turkey, and Arslan Arslan assumed the role of General Manager of Logo Retail Solutions. These appointments reflect the company's commitment to strengthening its leadership team to drive future growth and innovation.

Competitor Profile

Market Insights and Dynamics

The enterprise software market is highly competitive, with numerous players offering a range of solutions tailored to various business needs. The market is characterized by rapid technological advancements, increasing adoption of cloud-based solutions, and a growing emphasis on digital transformation across industries.

Competitor Analysis

Logo Yazılım faces competition from both global and regional software companies. Key competitors include:

SAP: A global leader in enterprise application software, offering a comprehensive suite of ERP solutions.

Oracle: Provides integrated cloud applications and platform services, including ERP solutions.

Microsoft: Offers Dynamics 365, a suite of business applications covering ERP and CRM functionalities.

Infor: Delivers industry-specific cloud-based ERP solutions.

Acumatica: Provides cloud-based ERP software for small and mid-sized businesses.

These competitors have established strong market positions through extensive product portfolios, global reach, and continuous innovation.

Strategic Collaborations and Partnerships

Logo Yazılım has engaged in strategic collaborations to enhance its market position and innovation capacity. Notably, the company invested in Evreka, a digital waste management solutions provider, demonstrating its commitment to supporting innovative technologies and expanding its capabilities in sustainable solutions.

Operational Insights

Logo Yazılım's strategic considerations include leveraging its deep understanding of the Turkish market, focusing on customer-centric product development, and maintaining a robust partner ecosystem. The company's commitment to research and development, as evidenced by allocating approximately 30% of its total income to R&D activities, positions it to stay ahead of technological trends and meet evolving customer needs.

Strategic Opportunities and Future Directions

Looking ahead, Logo Yazılım aims to strengthen its position as a leading provider of enterprise software solutions by:

Expanding Cloud Offerings: Enhancing cloud-based solutions to meet the growing demand for flexible and scalable software services.

International Growth: Increasing its presence in international markets through strategic partnerships and localized solutions.

Innovation in AI and Machine Learning: Integrating advanced technologies to offer intelligent and predictive analytics capabilities.

Sustainable Solutions: Developing products that support environmental sustainability and corporate social responsibility initiatives.

By capitalizing on these opportunities, Logo Yazılım is well-positioned to drive future growth and continue delivering value to its customers and stakeholders.