Company Research Report: LOKE

Company Overview

Name: LOKE

Mission of the Company: LOKE aims to improve customer service in the hospitality industry by personalizing the customer experience to increase service quality, customer spend, and footfall. The company provides a powerful marketing engine that enables service customization and customer engagement through targeted content, rewards, and promotions.

Founded: LOKE was founded in 2014.

Founders: The company was founded by Matt Khoury and Tom Booth. Both founders have roots in the food and hospitality industry, with Matt having Lebanese roots and Tom having a background in Greek cuisine.

Key People: No specific information on key people beyond the founders is available.

Headquarters: Adelaide, Australia.

Number of Employees: No specific information is available.

Revenue: No specific information is available.

What the Company is Known For: LOKE is renowned for its marketing engine designed for hospitality, which brings together comprehensive online ordering and payment systems, loyalty programs, and marketing and reporting tools. The technology addresses customer engagement by providing personalized customer journeys based on behavior, spend, and demographic.

Products

Overview

LOKE offers a suite of products designed to enhance customer engagement and streamline hospitality operations, which include:

1. Loyalty & Marketing

Description: A tool that enhances customer engagement by offering loyalty solutions.

Key Features:

Transparent customer database.

Targeted content, promos, and rewards.

Triggered campaigns.

2. Order & Payment

Description: Solutions to facilitate ordering and payment processes.

Key Features:

Pay at table.

Pay at counter.

Order to table.

Room service.

Pick-up.

Delivery.

3. Marketing Specialist

Description: A service providing a hospitality marketing specialist to ensure platform success.

Key Features:

Support in setup and deployment.

Training and ongoing campaign development.

Maximize return on investment.

4. Reports & Insights

Description: Provides access to various reports for business growth tracking.

Key Features:

Return on investment (ROI) analysis.

Customer spend and behavior insights.

Customer segmentation.

Campaign tracking.

Data download and export.

Recent Developments

Recent Developments in the Company:

LOKE has expanded to multiple locations, including the USA, UK, Australia, New Zealand, and Singapore.

The company continues to enhance its platform based on real feedback from operators and users, aiming to keep abreast of new trends and technology.

New Products Launched: No specific information on new products is available.

New Features Added to Existing Products: No specific information on new feature updates is available.

Partnerships: While no specific partnerships are detailed, the company highlights the expansion of their client base to major hospitality brands globally, ensuring that they incorporate feedback to refine their offerings continuously.

Testimonials and Impact

LOKE's impact in the market is reported through multiple success stories from its clients in various regions, such as:

JET'S PIZZA: Reported an increase in average spend via its online platform.

BELUSHI'S / BAR: Noted a 50% increase in tipping and a 15% increase in average spend.

GELATO MESSINA: Increased customer spend from $6-7 to $12-13 via LOKE's app.

RANDY'S WING BAR: Saw a 30% increase in spend per head, with 30% of sales through the app.

These reported outcomes underscore LOKE's role in boosting client revenue and enhancing customer engagement considerably.

Note: Information gaps were addressed with "No information is available" per the provided instructions.