LOMA Behavior and Training Company Profile

Background

Overview

LOMA Behavior and Training, established in 2004, is a professional behavior consulting and training service based in San Antonio, Texas. The company specializes in resolving and preventing behavior concerns in dogs, puppies, and cats through kind and effective in-home training. With over 20 years of experience, LOMA utilizes fear-free and force-free methods to help pets and their owners overcome challenges and improve their relationships.

Mission and Vision

LOMA's mission is to provide compassionate and effective training solutions that address a wide range of behavioral issues in pets, fostering harmonious relationships between pets and their families. Their vision is to be a leading provider of ethical, science-based training methods, ensuring the well-being of pets and the satisfaction of their owners.

Primary Area of Focus

The company focuses on treating, training, and transforming pets' behavior, specializing in issues such as anxiety, fear, aggression, socialization, house training, and litter box problems. They offer services for both dogs and cats, catering to various behavioral challenges.

Industry Significance

LOMA is recognized for its commitment to ethical business practices and high standards in animal training. Their team comprises credentialed professionals with advanced education in animal behavior and psychology, setting them apart in the pet training industry.

Key Strategic Focus

Core Objectives

Behavior Modification: Address and modify undesirable behaviors in pets to enhance their quality of life and strengthen the bond with their owners.

Education and Empowerment: Educate pet owners on effective training techniques, promoting understanding and responsible pet ownership.

Ethical Training Methods: Utilize fear-free and force-free training methods, ensuring humane and effective behavior modification.

Specific Areas of Specialization

Puppy Socialization: Guiding puppies through critical developmental stages to prevent future behavioral issues.

Aggression Management: Addressing aggressive behaviors in dogs and cats to ensure safety and harmony in the household.

Anxiety Reduction: Implementing strategies to alleviate anxiety-related behaviors in pets.

Key Technologies Utilized

LOMA employs evidence-based training techniques grounded in behavioral science, utilizing positive reinforcement and reward-based methods. They also incorporate virtual training sessions via Zoom, allowing for remote consultations and training, which is particularly beneficial for pets that are anxious or reactive.

Primary Markets or Conditions Targeted

LOMA primarily serves the San Antonio metro area, offering in-home services within a 20-mile radius of their location. They also provide virtual training services accessible throughout the United States, catering to a broader audience seeking professional pet behavior solutions.

Financials and Funding

Funding History

Specific details regarding LOMA's funding history, total funds raised, and recent funding rounds are not publicly disclosed. As a privately held company, such financial information is typically confidential.

Notable Investors

Information about individual investors or investment firms involved with LOMA is not publicly available.

Intended Utilization of Capital

While specific plans for capital utilization are not detailed, it is common for companies in the pet training industry to invest in areas such as expanding service offerings, enhancing training facilities, developing educational resources, and marketing efforts to reach a broader audience.

Pipeline Development

As a service-oriented company, LOMA does not have a product pipeline in the traditional sense. However, they continually develop and refine their training programs to address emerging behavioral issues and incorporate the latest research in animal behavior.

Technological Platform and Innovation

Proprietary Technologies

LOMA utilizes a proprietary approach that combines virtual consultations with in-person training sessions, allowing for flexible and effective behavior modification plans tailored to each pet's needs.

Significant Scientific Methods

The company employs positive reinforcement and reward-based training methods, grounded in behavioral science, to modify and reinforce desired behaviors in pets.

AI-Driven Capabilities

Currently, LOMA does not publicly disclose the use of AI-driven technologies in their training programs.

Leadership Team

Dr. Lorraine Martinez, Ph.D.

Position: Owner and Lead Behavior Consultant

Professional Background: Dr. Martinez earned her Ph.D. in Psychology from the University of Washington-Seattle. She has been helping dogs and their people since 2002 and is a non-veterinary affiliate member of the American Veterinary Society of Animal Behavior.

Key Contributions: As the founder, Dr. Martinez has established LOMA's reputation for ethical and effective training methods, leading a team of credentialed professionals dedicated to transforming pets' behavior.

Dr. Megan Hoffman, Ph.D.

Position: Animal Behaviorist

Professional Background: Dr. Hoffman earned her Ph.D. in Psychology from Georgia State University in 2012, specializing in comparative psychology. She has over 19 years of experience working with animals and is a non-veterinary affiliate member of the American Veterinary Society of Animal Behavior.

Key Contributions: Dr. Hoffman brings extensive experience in animal behavior, focusing on improving animal welfare and behavior modification through science-based methods.

Sarah Spencer, CBCC-KA, CPDT-KA

Position: Certified Behavior Consultant Canine-Knowledge Assessed, Certified Professional Dog Trainer-Knowledge Assessed

Professional Background: Sarah earned a Bachelor of Science in Animal Biology from Texas A&M University Corpus Christi in 2014. She has over a decade of experience in animal training and husbandry, working with a variety of species.

Key Contributions: Sarah has developed unique programs at LOMA, including Mutts with Manners and Adventure Academy group classes, focusing on preventing fear and aggressive behavior in dogs.

Jennifer Rodriguez, CV-A

Position: Certified Veterinary Assistant

Professional Background: Jennifer has 20 years of experience in animal health care and is a Fear Free Certified Professional. She has a special interest in animal behavior and pet rehabilitation.

Key Contributions: Jennifer works with puppies and instructs Puppy Socials, under the supervision of Dr. Martinez, and is pursuing her CPDT-KA certification.

Stephanie Leathers, CPDT-KA

Position: Certified Professional Dog Trainer-Knowledge Assessed

Professional Background: Stephanie has over thirteen years of experience in animal training, including working with over 30 different species at SeaWorld San Antonio. She holds a Bachelor's in Psychology.

Key Contributions: Stephanie assists with complex dog behavior cases, including reactivity and fear, and mentors new dog trainers in San Antonio.

Catherine “Cat” Barton, CPDT-KA

Position: Certified Professional Dog Trainer-Knowledge Assessed

Professional Background: Cat has over a decade of experience in companion animal rescue across South Texas and holds a Certificate of Applied Animal Behavior from the University of Washington.

Key Contributions: Cat brings a compassionate approach to training, focusing on individualized behavior plans and supporting the human-animal bond.

Teresa Loya, M.S. Animal Behavior, CDBC

Position: Certified Dog Behavior Consultant

Professional Background: Teresa holds an M.S. in Animal Behavior & Ethology and a B.S. in Wildlife Biology. She is a Certified Dog Behavior Consultant and a Fear Free Certified Professional.

Key Contributions: Teresa applies her extensive knowledge to help families with dogs experiencing fear, anxiety, or reactivity, using reward-based methods for lasting change.

Competitor Profile

Market Insights and Dynamics

The pet training industry is experiencing growth, driven by increasing pet ownership and a greater emphasis on pet well-being. Consumers are seeking professional services that offer humane and effective behavior modification techniques.

Competitor Analysis

The Canine Center For Training And Behavior: Based in Austin, Texas, this center offers training and behavior services with an annual revenue of $3.7 million and 42 employees.

Snappatx: A competitor in the Austin area, offering dog training services.

Passionate For Pups: Another competitor in the Austin region, providing dog training.

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