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long-island-university

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lightning_bolt Market Research

Long Island University - Comprehensive Analysis Report



Summary


Long Island University (LIU), established in 1926, is a private research university dedicated to providing accessible, high-quality private higher education to a diverse student body. The university aims to expand knowledge, prepare students for meaningful lives, and inspire community and global service. With a vision to achieve national recognition and global engagement in teaching and research, LIU is classified as an "R2: Doctoral Universities – High research activity" institution. It serves over 16,000 students across nearly 400 undergraduate, graduate, and doctoral programs, primarily through its LIU Brooklyn and LIU Post campuses, online platforms, and non-residential locations. Its motto, "Urbi et Orbi," reflects its commitment "To the City and to the World."

1. Strategic Focus & Objectives


Core Objectives


LIU's strategic focus, outlined in its LIU Strategic Plan 2030, centers on four primary institutional goals:
  • Advancing academic excellence through innovation: This includes creating and expanding innovative academic programs tailored to meet workforce demands.

  • Developing solutions for a sustainable global future: Fostering research and initiatives that address global challenges.

  • Achieving exceptional fiscal health and agility: Emphasizing sustainable financial practices and growth.

  • Enhancing student engagement through distinctive experiences: Providing high-impact experiential learning and unique student opportunities.


Short-term and long-term goals include recruiting and retaining distinguished faculty, attracting high-achieving national and international students, doubling the university's endowment by 2030, and significantly increasing research grants and expenditures.

Specialization Areas


LIU demonstrates expertise in life sciences, precision medicine, healthcare, pharmaceutical sciences, and applied research. The university prioritizes entrepreneurial initiatives among its faculty and staff, particularly in leveraging university-generated intellectual properties. Its research efforts concentrate on areas such as "Innovative Cures," "One Health," "Future of Business," "Data Analytics," and "Resilient Communities," with a strong emphasis on digital literacy and computational skills.

Target Markets


LIU primarily targets national and international students seeking comprehensive undergraduate, graduate, and doctoral education. It aims to attract diverse individuals from various backgrounds, offering programs that align with current and future workforce needs. The university also focuses on high-need students through programs like Hope Scholars, providing opportunities for tuition-debt-free graduation.

2. Financial Overview


Funding History


Long Island University has experienced substantial financial growth, with its endowment quadrupling from $99.6 million in 2014 to $396.7 million as of August 31, 2023. Under President Kimberly R. Cline's leadership, the endowment more than tripled since 2013, supporting increased scholarship opportunities. By February 2025, the endowment had further grown to $462 million, marking a 17% annual increase.

Impact on Company Growth: The significant growth in LIU’s endowment is instrumental in enhancing college affordability. The university has committed to limiting annual tuition rate increases to 2% or less since 2014. Approximately 98% of first-time, full-time undergraduate students receive grant or scholarship aid, with an average award of $27,862. The Hope Scholars program further supports financially disadvantaged, academically prepared students to graduate without tuition debt. LIU has also maintained a strong financial responsibility ratio of 3.0 with the U.S. Department of Education and received credit rating upgrades from Standard & Poor's.

3. Product Pipeline


Key Products/Services


LIU continuously develops and launches new academic programs and facilities to enhance its offerings.

  • College of Veterinary Medicine:

  • Description: One of only four veterinary schools in the Northeast and 33 in the nation.

  • Development stage: Operational.

  • Target market/condition: Students aspiring for careers in veterinary medicine.

  • Expected timeline: Inaugural class enrolled in Fall 2020. Pre-clinical instruction is based in Brentwood, NY.

  • Key features and benefits: Provides specialized veterinary education and training.


  • Roc Nation School of Music, Sports & Entertainment:

  • Description: A specialized school offering programs in music, sports, and entertainment.

  • Development stage: Operational.

  • Target market/condition: Students interested in careers within the music, sports, and entertainment industries.

  • Expected timeline: Inaugural classes began Fall 2021.

  • Key features and benefits: Industry-aligned curriculum with unique connections to Roc Nation.


  • The Roosevelt School:

  • Description: A dedicated school with an undisclosed specific focus.

  • Development stage: Operational.

  • Target market/condition: Students within the scope of its academic offerings.

  • Expected timeline: Inaugural classes began Fall 2021.

  • Key features and benefits: Aims to provide specialized education.


  • Polk School of Communications:

  • Description: A school focused on communication studies.

  • Development stage: Operational.

  • Target market/condition: Students pursuing careers in communication fields.

  • Expected timeline: Inaugural classes began Fall 2021.

  • Key features and benefits: Offers comprehensive communication programs.


  • Center for Innovative Medication Management (CIMM):

  • Description: A state-of-the-art laboratory in partnership with Omnicell, Inc.

  • Development stage: Operational.

  • Target market/condition: LIU Pharmacy students.

  • Expected timeline: Opened in April 2023, with inaugural classes expected in Summer 2023.

  • Key features and benefits: Provides hands-on experience in medication management technology, analytics, central pharmacy dispensing, sterile compounding robotics, point-of-care medication dispensing systems, and advanced software for medication inventory optimization.


  • College of Science Applied Research and Innovation facility:

  • Description: A new $40 million facility on LIU's Post campus, funded in part by a $10 million grant from New York State.

  • Development stage: Under construction/development.

  • Target market/condition: Faculty and students in the College of Science, aimed at accelerating research.

  • Expected timeline: Announced in 2022, aimed at contributing to LIU's goal of reaching R1 status by 2030.

  • Key features and benefits: Designed to enhance research capabilities in collaboration with Dassault Systèmes.


4. Technology & Innovation


Technology Stack


LIU leverages cutting-edge technology and innovative methodologies to advance its academic and research objectives.

  • Core platforms and technologies:

  • Dassault Systèmes 3DEXPERIENCE Edu Center of Excellence: LIU is one of only six worldwide and the sole center specializing in life sciences. This platform integrates artificial intelligence and digital engineering technologies.

  • Omnicell pharmacy technology: Used in the Center for Innovative Medication Management, including central pharmacy dispensing, sterile compounding robotics, point-of-care medication dispensing systems, and advanced software for medication inventory optimization.


  • Proprietary developments: LIU encourages entrepreneurialism among faculty and staff to develop and utilize university-generated intellectual properties. The university focuses its research on areas like "Innovative Cures," "One Health," "Future of Business," "Data Analytics," and "Resilient Communities," emphasizing digital literacy and computational skills.


  • Scientific methodologies: The university supports high-impact research output, enhanced research facilities, and international research collaborations across various scientific fields, particularly life sciences, precision medicine, and healthcare.


  • Technical capabilities: LIU's patent and intellectual property (PIP) policies support patenting and technology transfer, maximize collaborative and sponsored research opportunities, and protect intellectual property rights before public disclosure.


5. Leadership & Management


Executive Team


  • Kimberly R. Cline, Ph.D. - President

  • Professional background: Assumed the presidency in July 2013.

  • Notable achievements: Led significant transformations, including increased graduation rates, improved SAT/ACT scores of incoming students, and substantial growth in the university's endowment (quadrupling since 2014).

  • Key contributions to the company: Driving strategic vision, financial growth, and academic enhancements.



  • Adam Marcus - Provost and Vice President for Academic Affairs

  • Professional background: Formerly Associate Dean of Novel Technology and Research Cores at Emory University School of Medicine.

  • Notable achievements: Moving research to LIU and shaping future learning, expanding the research enterprise, and fostering innovative education.

  • Key contributions to the company: Overseeing academic affairs and research initiatives from August 2024.



  • George Baroudi - Vice President for Information Technology



  • Michael Berthel - Vice President for Student Affairs & Enrollment/Chief of Staff



  • Christopher Fevola - Vice President and Chief Financial Officer



  • Kerry Kruckel - Vice President for University Advancement



  • Andy Person - Chief of Strategic Planning



  • Joseph L. Schaefer - Chief Operating Officer



The Board of Trustees, chaired by Eric Krasnoff, serves as the university's governing body, responsible for its educational mission and fiscal policies.

Recent Leadership Changes


In July 2024, Adam Marcus, previously Associate Dean of Novel Technology and Research Cores at Emory University School of Medicine, joined Long Island University as the Provost and Vice President for Academic Affairs. This appointment is expected to play a vital role in shaping academic programs, expanding the university's research endeavors, and fostering innovative educational approaches, with Marcus also relocating his research operations to LIU.

6. Talent and Growth Indicators


Hiring Trends and Workforce


Long Island University serves an enrollment of over 15,000 students and employs approximately 800 full-time faculty members. Current hiring trends show open positions in various areas, including:
  • Tilles Center Freelance Stagehand

  • Admin Assistant-FACE

  • Part Time Research

  • Part Time Web Developer

  • Writer and Editor (Part-time)


Company growth trajectory indicators: The university's strategic plan to double its endowment by 2030, the continuous launch of new and innovative academic programs, and the investment in significant facilities like the College of Science Applied Research and Innovation facility, all indicate an upward growth trajectory. The goal to achieve R1 status by 2030 further underscores its ambition for expanded research activity and academic prominence.

Employee sentiment and culture insights: Employee reviews reveal a mixed sentiment. Positive aspects include supportive colleagues, departmental collaboration, flexible class schedules, and alignment with the university's mission. Many professors are praised for being personable, caring, approachable, and possessing valuable professional experience. Concerns, however, include lower pay relative to the workload, limited opportunities for raises, and a perceived instability due to past administrative policy changes and restructurings.
  • Work-life balance: 4.2 out of 5 stars

  • Pay and benefits: 3.9 out of 5 stars

  • Job security and advancement: 3.8 out of 5 stars

  • Management: 4.0 out of 5 stars

  • Culture: 4.0 out of 5 stars


7. Social Media Presence and Engagement


Digital Footprint


Long Island University actively maintains its social media presence across various platforms to connect with its community and reinforce its brand identity.

  • Brand messaging and positioning: The university primarily highlights its academic excellence, commitment to experiential learning, and student success stories. It consistently showcases innovative programs, groundbreaking research initiatives, and achievements in athletics. LIU positions itself as a forward-thinking institution dedicated to preparing future global leaders.


  • Community engagement strategies: Social media is utilized to announce awards, celebrate student and faculty accomplishments, and provide updates on campus life and events. The university's commitment to the local community is often reflected through recognition like "Best of Long Island" awards.


  • Thought leadership initiatives: By sharing insights into its research and academic advancements, LIU contributes to thought leadership within specific fields like life sciences and pharmacy.


8. Recognition and Awards


Industry Recognition


  • Carnegie Classification: LIU is classified among "R2: Doctoral Universities – High research activity" by the Carnegie Classification of Institutions of Higher Education.

  • Financial Responsibility: The university has maintained a perfect 3.0 financial responsibility ratio with the U.S. Department of Education.

  • Credit Rating: LIU has received credit rating upgrades from Standard & Poor's.

  • Community Recognition: Regularly featured as "Best of Long Island," demonstrating strong local community ties.

  • Grants & Expenditures: Achieved a record number of acquired research grants and expenditures.


9. Competitive Analysis


Major Competitors


Long Island University operates within a competitive landscape in higher education, particularly in the tri-state area.
  • Hofstra University:

  • Company overview: A private university located in Hempstead, New York.

  • Focus areas: Offers a broad range of undergraduate and graduate programs across various disciplines, including law, medicine, and business.

  • Technological capabilities: Strong emphasis on modern learning environments and research resources.

  • Notable achievements: Often recognized for its law and medical schools, and hosts presidential debates.

  • Competitive positioning: A well-established private institution with a strong regional presence and diverse academic offerings.


  • Molloy University:

  • Company overview: A private Catholic university located in Rockville Centre, New York.

  • Focus areas: Known for its programs in nursing, education, and liberal arts.

  • Technological capabilities: Invests in technology to support student learning and administrative functions.

  • Notable achievements: Strong reputation in healthcare education.

  • Competitive positioning: A smaller, community-focused private institution with strong ties to healthcare industries.


Other broader competition includes public university systems like SUNY and other private institutions throughout New York and neighboring states, which also boast strong academic programs, research capabilities, and athletic achievements.

10. Market Analysis


Market Overview


The global higher education market is exhibiting robust growth, with projections anticipating a market size of $1204.78 billion in 2030, driven by a compound annual growth rate (CAGR) of 10%. Other estimates suggest the market will reach approximately $2,557.93 billion by 2034, growing at a CAGR of 11.62% from an estimated $1,042.31 billion in 2025.

  • Growth potential: Driven by an increasing focus on lifelong learning, a rising demand for skill-based and industry-aligned courses, and the expansion of cross-border online education.

  • Key market trends:

  • Increased adoption of online and hybrid learning models.

  • Rising use of AI-based personalized learning platforms.

  • Expansion of virtual and immersive learning environments.

  • Significant growth in international student mobility, with American higher education institutions seeing a 12% rise in international student enrollment in the 2022/23 academic year.

  • Market challenges and opportunities: Growing demand creates opportunities for specialized programs and online offerings. Challenges include adapting to rapidly evolving technological landscapes and continuously meeting diverse student needs. North America maintains a significant market share. Private institutions like LIU are poised for substantial growth due to more flexible admission policies and ongoing investments in faculty development.


11. Strategic Partnerships


Long Island University actively fosters strategic collaborations to enhance its academic and research endeavors, as well as its global reach.

  • Dassault Systèmes:

  • Nature of partnership: A significant partnership in life sciences, focused on research with high societal impact in pharmaceutical sciences, precision medicine, and healthcare.

  • Strategic benefits: Positioning LIU as a 3DEXPERIENCE Edu Center of Excellence, one of only six worldwide and the only one specializing in life sciences, providing students with access to cutting-edge AI and digital engineering technologies for multidisciplinary research.


  • Omnicell, Inc.:

  • Nature of partnership: Collaboration that led to the establishment of the Center for Innovative Medication Management (CIMM).

  • Strategic benefits: Equipping LIU Pharmacy students with hands-
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