Company Research Report: Loop11

Company Overview

Basic Information

Name: Loop11

Mission: To help rid the world of bad websites by making it easy for UX professionals, designers, and marketers to conduct usability tests and optimize digital products with real user feedback.

Founded: 2009

Founder: Toby Biddle

Headquarters: South Melbourne, Australia

Number of Employees: No information is available

Revenue: No information is available

Known For: Providing a self-serve, browser-based UX testing platform for quantitative usability metrics analysis.

Key People

Toby Biddle: CEO at Loop11

S Ping How: Head Of Finance at Loop11

Giang Truong Vu: Developer and System Administrator at Loop11

Zaynab Shah: CISO at Huobi Global; UI/UX Designer at Loop11; Founder of Zainabiya Blood Bank; Cybersecurity Expert

Products

Overview

Loop11 offers a comprehensive set of tools designed to facilitate usability testing and user experience research across various digital platforms.

Product List

1. Usability Testing Tool

Description: An online, remote usability testing tool that provides quantitative and qualitative data to help UX professionals improve website and app designs.

Key Features:

Unmoderated and Moderated Testing: Conduct both types of user tests without special equipment or labs.

Multiple Device Testing: Compatible with desktop, mobile, and tablet devices.

Unlimited Tasks and Questions: Configure elaborate testing scenarios.

Video, Audio, and Screen Recordings: Combine various recording methods to capture the full user experience.

Heatmaps and Clickstream Analysis: Visualize user interaction data to understand engagement patterns.

AI Insights for Data Analysis: Utilize OpenAI and ChatGPT integration to get automated, actionable insights.

Customizable Tasks and Questions: Include survey questions, five-second tests, and first-click tests.

Recent Developments

Recent Achievements

1. AI Integration

Feature: AI Insights

Description: Uses AI to analyze usability tasks, providing participant summary reports and key findings, leveraging OpenAI and ChatGPT for instant data-driven recommendations.

2. Client Success Stories

Vodafone: Implemented Loop11 to identify pain points in web design, leading to higher conversion rates and improved customer satisfaction.

FUNetix: Utilized Loop11 to optimize their interactive literacy app before launch, refining user journeys and enhancing overall user experience.

Sperientia: Employed Loop11 for remote UX testing to provide more efficient, data-driven recommendations to clients.

New Product Features

1. Enhanced UX Metrics and Analytics

Heatmaps, Clickstreams, and Path Analysis: Advanced visualization and clickstream tools to map out user journeys and identify problem areas.

Net Promoter Score (NPS) and System Usability Scale (SUS): Standard metrics included in detailed UX analytics.

Highlight Clips and Timestamped Notes: Enable easy sharing and presentation of key findings within teams.

2. Advanced Reporting Tools

User Session Recording & Replay: Provides detailed insights into user interactions.

Data Export: Allows for the extraction and manipulation of collected data for deeper analysis.

Partnerships and Collaborations

No specific new partnerships or collaborations were mentioned.

Conclusion

Loop11 is a pioneering company in the usability testing space, offering a versatile and powerful testing platform which is continually enhanced with features like AI insights and advanced analytics. It is trusted by leading global brands for improving user experience and digital product designs.