Company Overview
Louisiana Fish Fry Products was founded in 1982 and is based in Baton Rouge, Louisiana. The company's origins trace back to 1959 when Tony Pizzolato transitioned from a small produce stand to creating seafood and Cajun-inspired products. Proudly US-owned and made, the company continues its tradition of delivering authentic Louisiana-style products with its headquarters located at 5267 Plank Rd, Baton Rouge, Louisiana 70805. Louisiana Fish Fry Products operates in both the retail and foodservice industries, having gained a notable foothold in these sectors through steady growth over the years.
Products and Markets
Louisiana Fish Fry Products offers an extensive product line that encapsulates the essence of Louisiana cooking. The offerings include batters & coatings, seafood boils, sauces & marinades, entrees & rice mixes, and spices & seasonings. The company has innovatively tailored some of its products, such as the seasoned coating mix for air fryers, to modern cooking technologies. Their distribution network extends to grocery and mass-market retailers, as well as food service distributors. This focus on innovative, authentic, and convenient products has positioned Louisiana Fish Fry as a leader in delivering Louisiana's vibrant flavors to national and international markets.
Leadership Team
The leadership team is headed by Michael Morse, who serves as the President and CEO since October 2018. Gary Galeziewski is the Chief Financial Officer, with Brad Burkett acting as Chief Operating Officer. The team also includes Brian Phillips as Executive Vice President of Sales, Caroline Gray as Vice President of Marketing, and other key figures like Mark Kellum overseeing the Retail Division and Sam Scandaliato managing the Supply Chain.
Financials and Workforce
Louisiana Fish Fry Products has shown significant financial growth and market interest, including investments from entities like Golub Capital and MidOcean Partners. In 2021, it was acquired by MidOcean Partners to enhance its growth trajectory. The company reportedly generates a revenue of $42.2 million, although other estimates suggest it stands at approximately $25.6 million. The workforce is estimated to be between 102 and 500 employees, reflecting a 10% annual growth in employee count, with a revenue per employee averaging around $251,000.
Community and Cultural Engagement
Focusing strongly on community involvement, Louisiana Fish Fry Products has launched initiatives such as “Let’s Sing, Louisiana”, raising meals for local food banks, and partnered with organizations like Wish to Fish, promoting outdoor activities for children. The company celebrates its Cajun heritage through product branding, cultural promotions, and community events, emphasizing the unique southern lifestyle and flavors.
Recent Developments and Innovation
Recent endeavors focus on product innovation and cultural collaboration, as evidenced by the introduction of a Spicy Chicken Fry mix and partnerships with culinary personalities like Marcus Spears, known as the "Chief Fry Officer." These initiatives underscore the company's dedication to culinary excellence and community involvement, celebrating innovations through engaging events and competitions. Louisiana Fish Fry continues to enhance its market presence by delivering authentic Louisiana flavors while expanding its reach in the evolving food industry landscape.
Competitor Overview
Louisiana Fish Fry Products operates in a competitive market with several notable competitors:
- House-Autry, a provider of similar breading and seasoning products.
- General Mills, Danone, Kraft Heinz are recognized international food and beverage brands competing in broader categories.
- Other competitors include Bertolli, Cajun Injector, and Emeril's Homebase, who offer similar products catering to Louisiana's culinary tastes.
Additional competitors such as Alarm Protection Services, JandM Industries, and Crown Crafts illustrate the varied operational scale and market strategies within this sector.
Strategic Positioning and Market Insight
The strategic focus of Louisiana Fish Fry Products is on convenience without compromising on authentic Cajun flavors, appealing to consumers who favor traditional Louisiana cooking and modern, easy-to-prepare meals. Their new product lines like Air Fryer mixes capitalize on health-conscious cooking trends. The company has stable revenue streams and positive workforce growth, showcasing potential for further market expansion and enhanced competitive positioning within the food manufacturing sector.
