Company Overview
Lower Street is a notable podcast production agency, distinguished for developing exceptional podcasts tailored for brands aiming for excellence. The company operates across various sectors and sizes, emphasizing the creation of podcasts that resonate with each client's target audience. With a compact yet ambitious team of 29 international creatives, Lower Street is committed to crafting engaging episodic content for its clientele.
Mission and Values
Lower Street's mission is to produce unparalleled podcasts, aspiring to perfection through continual learning and compelling storytelling. The agency is devoted to equipping brands to become favorites among their target listeners through exceptional narrative and production quality.
Strategic Acquisitions
In July 2024, Lower Street significantly expanded its influence by acquiring Pacific Content, a leader in branded podcast production. This acquisition highlights Lower Street's commitment to enhancing its capabilities and integrating cultural values aligned with Pacific Content to strengthen its position in the podcasting industry.
Service Offerings
Lower Street provides a comprehensive array of podcast services, which include:
- Podcast Development: Encompassing ideation, strategy, conception, and execution.
- Editing and Post Production: Delivering high-quality audio for audiences.
- Podcast Promotion and Audience Growth: Crafting targeted marketing strategies involving PR, partnerships, and paid media.
- Enterprise and Private Podcasting Solutions: Providing custom services for corporate and educational audiences.
Key Personnel
Harry Morton - CEO
Harry Morton is the CEO of Lower Street, bringing over a decade of experience in the podcasting industry. Under his leadership, the company has produced over 7,500 episodes across 120 shows with 12 million downloads, working with clients like Pepsico and Fidelity.
- [Harry Morton LinkedIn](https://uk.linkedin.com/in/harrymorton)
Adam Bender - COO
As COO, Adam Bender contributes his expertise from startups and nonprofits to optimize operations and support Lower Street's growth.
- [Adam Bender LinkedIn](https://www.linkedin.com/in/adam-j-bender)
Alex Bennett - Head of Post Production
Alex Bennett manages the post-production team, ensuring creative and technical alignment in podcast production.
- [Alex Bennett LinkedIn](https://uk.linkedin.com/in/alex-bennett-fm)
Annalise Nielsen - Head of Podcast Strategy & Development
Annalise Nielsen specializes in crafting bespoke podcast strategies that reinforce Lower Street's branding and content creation.
- [Annalise Nielsen LinkedIn](https://ca.linkedin.com/in/annalise-nielsen-9533a463)
Recent Developments and Outlook
The acquisition of Pacific Content positions Lower Street for growth, integrating expertise to harness greater market opportunities and lead in podcast innovations.
Competitor Analysis
1. Cue Podcasts
- Founded: 2021
- Focus: Audio and video production, with key clients like Halifax and Utopia Music.
- Strengths: Audience analysis and custom podcast strategies.
- [Cue Podcasts Website](https://www.cuepodcasts.com/)
2. Sweet Fish Media
- Founded: 2015
- Focus: B2B media production with emphasis on video podcasts.
- Achievements: 22 million downloads.
- Location: Orlando, Florida
- [Sweet Fish Media Website](https://www.sweetfishmedia.com/)
3. Quill Podcast Agency
- Founded by: Fatima Zaidi
- Focus: Full-service podcast production with a strong client base.
- Tool: CoHost, for podcast analytics.
- [Quill Podcasting Website](https://www.quillpodcasting.com/)
4. Pacific Content
- Status: Closing in 2024, previously noted for brand narrative podcasts.
- [Pacific Content Website](https://pacific-content.com/)
5. Resonate Recordings
- Offerings: Comprehensive podcast services with quick turnaround.
- Clients: Companies like Citibank and Twitter.
- [Resonate Recordings Website](https://resonaterecordings.com/)
Strategic Insights
Lower Street's compact team allows it to be nimble and competitive, with chart-topping productions and notable clients. To maintain its competitive edge, Lower Street might enhance its services in video podcast production to match industry trends and the offerings of competitors such as Sweet Fish Media.
