Lucart Group Market Research Report

Background

Overview

Lucart S.p.A. is an Italian multinational company specializing in the production of tissue paper, airlaid products, and machine-glazed (MG) paper for flexible packaging. Established in 1953 by the Pasquini family, the company has grown to become a leading European manufacturer in its sector. Headquartered in Porcari, within the Lucca paper district, Lucart operates across multiple European countries, including Italy, France, Hungary, Spain, and the United Kingdom.

Mission and Vision

Lucart is committed to promoting sustainable paper production by adopting a systemic approach that optimizes raw material usage and reduces waste through recycling and innovation. The company's mission is to provide high-quality paper products while minimizing environmental impact, aligning with global sustainability goals.

Primary Area of Focus

The company focuses on producing tissue paper products for both consumer and professional markets, including toilet paper, kitchen towels, napkins, and handkerchiefs. Additionally, Lucart manufactures airlaid products and MG paper for flexible packaging, serving a diverse clientele across Europe.

Industry Significance

Lucart holds a significant position in the European paper manufacturing industry, being the largest producer of MG paper for flexible packaging and among the top ten manufacturers of tissue paper. Its commitment to sustainability and innovation has set industry standards for eco-friendly production practices.

Key Strategic Focus

Core Objectives

Sustainability Leadership: Lucart aims to lead the ecological transition in the paper industry by implementing circular economy principles, reducing CO₂ emissions, and increasing the use of recycled materials.

Market Expansion: The company seeks to strengthen its presence in key European markets, particularly in the Away From Home (AFH) sector, through strategic acquisitions and partnerships.

Specific Areas of Specialization

Tissue Paper Products: Lucart specializes in producing a wide range of tissue products, including toilet paper, kitchen towels, napkins, and handkerchiefs, catering to both consumer and professional markets.

Airlaid and MG Paper: The company manufactures airlaid products and MG paper for flexible packaging, serving various industries with high-quality paper solutions.

Key Technologies Utilized

Recycling and Circular Economy: Lucart employs advanced recycling technologies to convert waste materials, such as Tetra Pak® beverage cartons, into new paper products, promoting a circular economy.

Sustainable Packaging: The company has developed recycled and recyclable packaging solutions for its products, reducing environmental impact and supporting sustainability initiatives.

Primary Markets Targeted

Consumer Market: Lucart offers products under brands like Tenderly, Tutto, Grazie Natural, and Smile, targeting households across Europe.

Away From Home (AFH) Market: Through brands such as Lucart Professional, Fato, Tenderly Professional, and Velo, the company serves businesses, institutions, and hospitality sectors.

Financials and Funding

Funding History

Lucart is a privately held company, and specific details regarding its funding history are not publicly disclosed. The company has achieved significant growth through strategic investments and acquisitions, enhancing its market position and operational capabilities.

Recent Funding and Investments

Acquisition of Cartindustria Eurocarta: In October 2025, Lucart acquired a controlling stake in Cartindustria Eurocarta, a leading independent European converter of tissue products for the AFH market. This strategic move aims to strengthen Lucart's presence in key European markets, particularly Italy and France.

Sustainability Initiatives: Lucart has invested in sustainable production processes, including the development of recycled and recyclable packaging for its Natural product lines, demonstrating a commitment to environmental responsibility.

Notable Investors

Specific information about Lucart's investors is not publicly available, as the company remains privately owned.

Utilization of Capital

The capital raised through strategic acquisitions and investments is utilized to expand production capacity, enhance sustainability efforts, and strengthen market presence across Europe.

Pipeline Development

Key Pipeline Candidates

Lucart's pipeline development focuses on expanding its product offerings and market reach through strategic acquisitions and sustainability initiatives.

Stages of Development

Acquisitions: The company has successfully integrated acquired entities, such as Cartindustria Eurocarta, to enhance its product portfolio and market presence.

Sustainability Projects: Lucart continues to develop and implement sustainability projects, including the EcoNatural line, which utilizes recycled materials to produce eco-friendly tissue products.

Target Conditions

The company's development efforts aim to address the growing demand for sustainable and high-quality paper products in both consumer and professional markets.

Anticipated Milestones

Market Expansion: Lucart anticipates increased market share in key European regions, particularly in the AFH sector, following the integration of Cartindustria Eurocarta.

Sustainability Goals: The company aims to achieve 100% recyclable or compostable packaging by 2025 and 100% recycled or compostable packaging by 2030, aligning with its sustainability objectives.

Technological Platform and Innovation

Proprietary Technologies

EcoNatural Line: Lucart's EcoNatural line produces tissue products from recycled cellulose fibers found in beverage cartons, promoting a circular economy and reducing environmental impact.

Significant Scientific Methods

Circular Economy Practices: The company employs circular economy principles, focusing on recycling and reusing materials to create new products, thereby minimizing waste and conserving resources.

Sustainable Packaging Development: Lucart invests in research and development to create recycled and recyclable packaging solutions, supporting its commitment to sustainability.

Leadership Team

Key Executives

Massimo Pasquini: CEO and Chairman of the Board. Under his leadership, Lucart has expanded its market presence and enhanced its sustainability initiatives.

Francesco Pasquini: Chief Sales & Marketing Officer. He has played a pivotal role in driving Lucart's growth and market expansion strategies.

Leadership Changes

Recent leadership changes include the appointment of Francesco Pasquini as Chief Sales & Marketing Officer, contributing to the company's strategic direction and market growth.

Competitor Profile

Market Insights and Dynamics

The European tissue paper and flexible packaging market is characterized by a strong emphasis on sustainability, innovation, and quality. Companies are increasingly adopting circular economy practices and eco-friendly production methods to meet consumer demand for environmentally responsible products.

Competitor Analysis

Sofidel Group: A leading European manufacturer of tissue paper products, known for its commitment to sustainability and innovation.

Essity: A global hygiene and health company with a significant presence in the European market, offering a wide range of tissue products.

Georgia-Pacific: A major player in the tissue paper industry, providing products for both consumer and professional markets.

Strategic Collaborations and Partnerships

Lucart has formed strategic partnerships to enhance its market position and sustainability efforts:

Partnership with Tetra Pak: Collaborating on the EcoNatural project to recycle beverage cartons into new paper products, promoting a circular economy.

Acquisition of Cartindustria Eurocarta: Strengthening its presence in the European professional hygiene market and enhancing industrial and logistical synergies.

Operational Insights

Lucart's strategic focus on sustainability and innovation differentiates it from competitors, positioning the company as a leader in eco-friendly paper production. Its commitment to circular economy practices and high-quality products contributes to its competitive advantage in the European market.

Strategic Opportunities and Future Directions

Strategic Roadmap

Sustainability Leadership: Lucart aims to continue leading the ecological transition in the paper industry by implementing circular economy principles and reducing environmental impact.

Market Expansion: The company plans to further expand its presence in key European markets, particularly in the AFH sector, through strategic acquisitions and partnerships.

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