Lucidya Company Profile

Background

Overview

Lucidya is an AI-powered unified customer experience management (CXM) platform founded on August 18, 2016, in Jeddah, Saudi Arabia. The company specializes in providing real-time insights and engagement tools tailored for organizations in the Arab world, including enterprises, governments, and SMEs. Lucidya's mission is to enhance customer experiences by leveraging advanced artificial intelligence and natural language processing technologies. Its vision is to empower businesses to make data-driven decisions that foster growth and customer satisfaction. The company operates primarily within the customer experience management industry, holding significant influence in the MENA region.

Key Strategic Focus

Lucidya's strategic focus centers on delivering a comprehensive suite of tools that enable businesses to listen, engage, and delight their customers across various digital channels. The platform's core objectives include:

• Arabic Language Analysis: Achieving 92% accuracy in analyzing 15 Arabic dialects, facilitating precise sentiment analysis and customer insights.

• Real-Time Engagement: Providing tools for identifying, reaching, and engaging customers promptly to enhance satisfaction and loyalty.

• AI-Driven Insights: Offering deep analytics to optimize customer experiences and reduce operational costs.

• Privacy Compliance: Ensuring adherence to global and regional data privacy regulations, including GDPR, SOC2, and Saudi Arabia's Personal Data Protection Law (PDPL).

The company utilizes key technologies such as artificial intelligence, machine learning, and natural language processing to analyze social media content and customer interactions. Lucidya primarily targets markets within the GCC region, serving a diverse clientele across various industries.

Financials and Funding

Lucidya has demonstrated robust financial growth through multiple funding rounds:

• Seed Round (January 2019): Raised approximately $1.3 million, led by investors including VentureSouq, SEEDRA Ventures, and the Saudi Venture Capital Company.

• Series A (January 2022): Secured $6 million, led by Rua Growth Fund, with participation from M.A.L Ventures and AlRashed Group.

• Series B (July 2025): Raised $30 million, led by Impact46, marking the largest AI funding round in Saudi Arabia at that time.

The capital from these funding rounds is intended to support Lucidya's expansion across the MENA region, enhance its technological capabilities, and further develop its product offerings.

Pipeline Development

Lucidya has developed several key products to enhance customer experience management:

• Lucidya CXM Platform: Launched in 2021, this platform integrates various tools for managing customer experiences, utilizing AI to provide real-time insights and engagement.

• Profiles: An AI-powered customer data platform introduced in 2022, designed to build unified customer profiles for personalized engagement.

• Survey: A feedback analysis tool launched in 2022, enabling businesses to collect and analyze customer feedback effectively.

• Luci: An AI-powered virtual analyst unveiled in 2023, providing insights and recommendations based on customer interactions.

• OmniServe: A platform for managing brand interactions, introduced in 2024, to streamline customer engagement across multiple channels.

These products are at various stages of deployment, with Luci and OmniServe being the most recent additions to Lucidya's portfolio.

Technological Platform and Innovation

Lucidya distinguishes itself through several technological innovations:

• Proprietary Technologies: The company has developed unique AI and natural language processing technologies tailored for the Arabic language, achieving 92% accuracy across 15 dialects.

• Scientific Methods: Utilizes advanced machine learning algorithms and sentiment analysis techniques to process and interpret large volumes of social media and customer interaction data.

• AI-Driven Capabilities: Employs AI to provide real-time insights, automate customer engagement, and deliver personalized experiences, setting it apart in the CXM industry.

Leadership Team

Lucidya's leadership team comprises experienced professionals:

• Abdullah Asiri: Founder and CEO. Abdullah holds a Bachelor of Science in Computer Engineering from Virginia Tech and a Master's in Computer Science with a focus on AI from KAUST. He has also completed an MBA from Prince Mohammad Bin Salman College of Business & Entrepreneurship.

• Hatem Kameli: Co-founder and CEO of Resal. Co-founder and Board Director at Lucidya.

• Zuhair Khayyat: Co-founder and CTO.

• Mazen Melibari: Co-founder.

• Mohamed Milyani: Co-founder.

The leadership team has been instrumental in driving Lucidya's growth and technological advancements.

Market Insights and Competitor Analysis

The customer experience management market in the MENA region is experiencing significant growth, driven by increasing digitalization and the need for businesses to understand and engage their customers effectively. Companies are investing in AI and data analytics to gain insights into customer behavior and preferences.

Lucidya faces competition from both regional and global players:

• Meltwater: Offers social media monitoring and analytics services, providing insights into online conversations and brand performance.

• Brandwatch: Provides consumer intelligence and social media analytics, enabling businesses to monitor and analyze online discussions.

• Sprinklr: Delivers a unified customer experience management platform with social media listening and engagement tools.

• Hootsuite: Offers social media management and analytics, allowing businesses to schedule posts and analyze social media performance.

Lucidya differentiates itself by specializing in Arabic language analysis, achieving 92% accuracy across 15 dialects, and offering a comprehensive suite of tools tailored for the MENA region.

Strategic Collaborations and Partnerships

Lucidya has established partnerships with various investors and organizations to support its growth and product development:

• VentureSouq, SEEDRA Ventures, and Saudi Venture Capital Company invested in the seed round in 2019.

• Rua Growth Fund, M.A.L Ventures, and AlRashed Group participated in the Series A funding round in 2022.

• Impact46 led the Series B funding round in 2025.

These collaborations have been crucial in providing the necessary resources and expertise to advance Lucidya's offerings.

Operational Insights

Lucidya's strategic considerations include:

• Market Position: As a leading AI-powered CXM platform in the MENA region, Lucidya holds a strong position in the market.

• Competitive Advantages: Specialization in Arabic language analysis, comprehensive product suite, and compliance with regional data privacy regulations.

• Differentiators: Tailored solutions for the Arab world, high accuracy in dialect detection, and a focus on real-time customer engagement.

Strategic Opportunities and Future Directions

Lucidya's roadmap includes:

• Expansion across the MENA region and exploring opportunities in other Arabic-speaking markets.

• Enhancing existing products and introducing new features to meet evolving customer needs.

• Continuing to leverage AI and machine learning to provide cutting-edge solutions in customer experience management.

Lucidya's strengths position it well to achieve these objectives and maintain its leadership in the CXM industry.

Contact Information

• Website: lucidya.com

• LinkedIn: Lucidya | لوسيديا