Ludeo Company Profile

Background

Ludeo, formerly known as Edge Gaming, is a pioneering company in the gaming industry, dedicated to revolutionizing how gamers discover, play, and share gaming experiences. The name "Ludeo" combines the Latin word "ludere," meaning "to play," with "video," reflecting the company's focus on interactive gaming content.

Vision: To be the premier destination for discovering, playing, and creating gaming experiences while fostering an enthusiastic community of gamers.

Mission: To facilitate, celebrate, and share the best moments of gaming by giving players the ability to discover and experience the incredible.

Key Strategic Focus

Ludeo's strategic focus centers on enhancing game discovery and engagement through its innovative platform that allows users to create and share instantly playable game highlights, known as "Ludeos." By integrating a simple SDK into games, developers can enable players to capture and share their favorite gaming moments seamlessly. This approach aims to:

• Enhance Game Discovery: Provide players with immediate access to new gameplay experiences through short, interactive snippets.

• Increase Player Engagement: Foster a community-driven environment where gamers can share and experience each other's highlights.

• Support Developers: Offer game studios a tool to showcase their games effectively, driving user acquisition and retention.

Financials and Funding

Since its inception in 2021, Ludeo has successfully secured substantial funding to support its growth and innovation:

• Seed Round (August 2021): Raised $2 million.

• Seed Round (December 2021): Raised $10 million.

• Series A (July 2022): Secured $30 million, led by Corner Ventures and backed by Playtika.

These investments have been utilized to expand the team, enhance the platform's capabilities, and support the integration of the Ludeo SDK into a broader range of games.

Technological Platform and Innovation

Ludeo's platform stands out due to its proprietary technology that enables the creation of "Ludeos"—instantly playable game highlights. Key aspects include:

• SDK Integration: A lightweight software development kit that integrates seamlessly with various game engines, allowing developers to enable Ludeo's functionality without impacting the gaming experience.

• Game Engine Agnostic: The technology supports all major gaming engines and platforms, ensuring broad compatibility.

• Instant Short-Session Gameplay: Delivers immediate, short gameplay experiences through a proprietary click-and-play solution, requiring no login or fees for gamers.

Leadership Team

Ludeo's leadership comprises experienced professionals with diverse backgrounds:

• Asaf Gazit, CEO & Co-Founder: Former founder and current chairman of non-profit Edge Movement, focusing on connecting teens through physical fitness and life skills development.

• Omri Gazit, COO & Co-Founder: Co-founder of Edge Movement, with expertise in problem-solving, team leadership, and fostering teamwork.

• Ed Lin, CMO: A 20+ year veteran in gaming industry brand marketing, having launched AAA titles such as Mortal Kombat, Uncharted 2: Among Thieves, and Metal Gear Solid.

• Oded Levinger, CTO: Over 20 years of experience in global R&D organizations, building B2B software for retail and telecommunications, and B2C products for Playtika and Tango Me.

• Adva Bastiaans, VP of Human Resources: Brings over two decades of experience in cultivating cultures, steering organizational growth, and attracting top-tier talent within the tech industry.

• Eran Heft, Chief Product Officer: A seasoned product leader and entrepreneur with over 10 years of experience in product management, specializing in innovation and business growth.

• Rafael Asor, VP of Engineering: Over 20 years of leading engineering groups, enhancing product appeal and growth, and initiating projects to support top market players.

• Yoav Pipkevitch, VP of Data: 15+ years of driving business growth through data, building data teams, and leveraging company data to achieve business goals.

• Uri Levanon, VP of Business Development: Over 15 years of experience in building products and strategic partnerships in digital media, including video, gaming, and music.

• Danny Goldberg, Head of Success: Over a decade of experience in gaming, leading digital commercial marketing at Activision Blizzard, and working across Bethesda and Xbox Game Studios titles.

Competitor Profile

Market Insights and Dynamics

The gaming industry is experiencing rapid growth, with increasing demand for innovative platforms that enhance player engagement and game discovery. Ludeo operates within this dynamic landscape, offering unique solutions that cater to both gamers and developers.

Competitor Analysis

Key competitors include:

• GAEA: Provides entertainment solutions, focusing on game development and publishing.

• Community Gaming: An online tournament platform and esports events company.

• World Makers: A game development studio.

• PAIDIA: Offers an esports platform for women gamers of various skill levels to compete in online events.

Strategic Collaborations and Partnerships

Ludeo has established significant partnerships to strengthen its market position and innovation capacity. Notably, the company secured a $30 million Series A funding round led by Corner Ventures and backed by Playtika, an Israeli games company.

Operational Insights

Ludeo's distinct competitive advantages include:

• Innovative Content Creation: Enabling users to create and share playable game highlights, enhancing engagement and discovery.

• Developer Support: Providing tools that allow game studios to showcase their games effectively, driving user acquisition and retention.

• Community Building: Fostering a vibrant community where gamers can share and experience each other's highlights, strengthening user engagement.

Strategic Opportunities and Future Directions

Ludeo's strategic roadmap focuses on:

• Expanding Game Integration: Increasing the number of games integrated with the Ludeo SDK to offer a broader range of playable highlights.

• Enhancing Platform Features: Continuously improving the platform's capabilities to provide more engaging and seamless experiences for users.

• Strengthening Partnerships: Building more collaborations with game developers and publishers to expand the platform's reach and impact.

Contact Information

For more information, visit Ludeo's official website.