Company Research Report: Lumar

Company Overview

• Name: Lumar (formerly known as Deepcrawl)

• Mission: Empowering businesses to harness their websites’ full commercial potential through powerful website intelligence solutions.

• Founded: 2010, originally as Deepcrawl.

• Founders: Specific founders are not mentioned.

• Key People:

• Panos Savopoulos (CEO)

• Michal Magdziarz (President & Co-Founder)

• Ali Habibzadeh (CTO)

• Calvin Kim (SVP, Finance)

• Monica Lay (VP, People Operations)

• Mike Smith (VP, Infrastructure)

• Charlie Blackett (Head of Sales)

• Lucas Carniel (Head of Delivery)

• Chris Stols (Head of Global Business Development)

• Andrew Levey (Head of Product Marketing)

• Zi Mansour (Director, Customer Success, EMEA)

• Richard Barrett (Director, SEO Professional Services)

• Matt Ford (Product Manager)

• Sharon McClintic (Senior Content Marketing Lead)

• Pieter Raubenheimer (Lead Data Engineer)

• Tamas Ujj (Lead Crawler Engineer)

• Kat Hristova (Brand Lead)

• Karolis Mazukna (Lead Integration Engineer)

• Headquarters: 124 City Road, London, EC1V 2NX, UK; Also has offices in New York, NY.

• Number of Employees: Approx. 80 employees worldwide.

• Revenue: No information is available.

• Known For: Lumar is known for its enterprise-scale website optimization platform that improves website health, technical SEO, site speed, and compliance with WCAG standards.

Products

Lumar Platform

Lumar provides a comprehensive website optimization platform designed for enterprise-scale websites with various components and services:

Lumar Analyze

• Description: In-depth analysis of a website’s technical health with over 300 built-in reports and custom data extraction capabilities.

• Key Features:

• Ultra-fast website crawler

• Detailed insights into technical SEO, site speed, and accessibility

• Customizable reports

• Task management and AI-generated ticket content

Lumar Monitor

• Description: Monitor and identify website issues, trends, and performance metrics across multiple domains in real-time.

• Key Features:

• Customizable alerts and dashboards

• Track site health changes and trends over time

• Compare metrics across site sections

Lumar Protect

• Description: Prevent SEO and accessibility issues from going live on websites through automated QA testing.

• Key Features:

• Integrated with CI/CD tools for continuous QA testing

• Custom quality thresholds

• Alerts for potential issues during the development phase

Lumar Impact

• Description: Benchmark a site's technical health against industry leaders and visualize SEO opportunities.

• Key Features:

• Health scores to compare against industry standards

• URL funnel to map SEO opportunities

• Custom dashboards for stakeholder reporting

Lumar Professional Services

• Description: Bespoke guidance and continuous support from Lumar’s technical SEO experts.

• Key Features:

• Technical site audits

• SEO strategy guidance

• Custom extraction support

• Site migration planning

Other Tools

• GraphQL API: Allows creation of custom apps and integrations tailored to business-specific needs.

• Accessibility Metrics: Tools for identifying and rectifying web accessibility issues, including AI-generated suggested solutions and automated testing.

Recent Developments

Rebranding

• Event: As of September 2022, Deepcrawl has rebranded to Lumar.

• Reason: The rebrand supports the company’s transition from a technical SEO platform to a broader website intelligence solution.

Product Updates

• New AI-Assisted Dev Ticket Creation: Provides AI-generated content for developer tickets to streamline issue resolution processes.

• Updated Accessibility Metrics: Enhanced accuracy of accessibility insights through new AI models for suggested solutions.

• Improved Platform Features: Updates include screenshots for color contrast issues, better handling of robots.txt settings, and extended URL length validations.

Partnerships and Certifications

• SOC2 Type 2 Certification: Demonstrating Lumar’s ongoing commitment to data security and privacy.

• Accessibility Improvements: Partnership with QualityLogic for manual accessibility testing and assurance.

Market Impact

• Recognition: Lumar is ranked as a G2 leader in SEO software.

• Client Base: Includes prominent enterprise brands like Adobe, Microsoft, Comcast, and Deloitte.

New Initiatives

• Webinars and Educational Content: Regular industry webinars and an extensive academy of resources focused on SEO, website health, and digital marketing strategies.

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Lumar continues to drive innovation in website intelligence, focusing on simplifying web optimization processes while ensuring high standards of technical SEO, site speed, and accessibility.