Overview
Lumiant is an innovative advice engagement platform based in Sydney, New South Wales, established in 2020. It specializes in providing cloud-based solutions tailored for the financial advisory sector. By connecting clients and advisors around life values and financial goals, Lumiant seeks to transform advisory relationships and deliver personalized financial guidance at scale, facilitating healthier, wealthier, and wiser lives for clients through interactive client experiences.
Product and Services
Lumiant's platform is specifically designed to boost client engagement and enhance experiences for growing advice firms. The platform distinguishes itself by saving advisors' time and improving client engagement, allowing firms to stand out in a competitive market. Its standout features include:
- Define, Co-Create, and Guide Modules: These tools empower clients to explore critical life values and create a comprehensive picture of their financial plans. They ensure that financial strategies align with personal life aspirations.
- HALO Product: This client-focused tool quantifies the qualitative impacts of financial advice, emphasizing Lumiant's goal of transforming the client experience into measurable outcomes.
Leadership Team
CEO: Heather Holmes
Heather Holmes leads Lumiant as CEO and is the founder of Genivity, a company acquired by Lumiant to broaden its service offerings. Based in Chicago, she is devoted to forging meaningful client relationships.
Head of Engineering: Hamish Bray
Hamish Bray directs Lumiant's engineering strategy, bringing over 15 years of experience across various management and consulting phases, crucial for enhancing the platform's technical foundations.
Head of Product: Mark Akeroyd
Mark Akeroyd serves as Head of Product, guiding strategic delivery and customer success at Lumiant. He is an active contributor to the Lumiant Live Podcast, sharing insights on life planning and guiding clients towards achieving their financial objectives.
Head of Operations & Company Secretary: Allirah Rehac
Allirah Rehac manages Lumiant's operations, ensuring seamless service delivery and maintaining high operational standards for the company.
Financial Landscape
Lumiant has raised a total of $9 million over multiple funding rounds, predominantly supported by Tensility Venture Partners and The Founders Arena. A significant $3.5 million seed funding round was spearheaded by Invest Blue and a U.S.-based wealth management firm, highlighting strong international backing.
Strategic Developments
Lumiant's strategic acquisition of Genivity expands its capabilities in longevity and family health planning. Partnerships like the one with DMW Strategic Consulting are further fueling its market positioning and broadening its strategic footprint.
Contact Information
Offices
- Sydney Office: Level 10, 60 Carrington Street, Sydney, NSW 2000, Australia
- U.S. Office: 717 Chicago Avenue, Evanston, IL 60202, USA
Contact
Email: team@lumiant.io
Competitive Profiling
Key Competitors
- Rain: Offers Earned Wage Access, providing immediate access to wages, backed by a $300M credit facility from Clear Haven Capital Management, signifying strong market positioning.
- LearnLux: Combines fiduciary digital planning with expert guidance for workplace financial wellness, supported by a $5M investment from Sorenson Capital and recognized as a top work tech vendor.
- Savology: Focuses on foundational financial planning and personal finance tools, supporting users with financial strategies and education.
- Tradimo: Engages in trading skills enhancement through market analysis and tutorials.
- Keepify: Provides task management and workflow optimization tools.
Other notable competitors include Spring, Payactiv, Edukate, BenefitEd, and Mintago, each contributing uniquely to the competitive landscape within financial wellness and employee benefits.
Strategic Insights
Lumiant is excellently positioned amongst its competitors. With backing from prominent investors and differentiated offerings in personalized financial planning, Lumiant can continue to increase its market share by exploring strategic collaborations, ensuring broader and more comprehensive service solutions in an evolving financial wellness market.
