Lumify Group Market Research Report

Background

Company Overview

Lumify Group, formerly known as DDLS Group, is Australasia's largest provider of corporate ICT, soft skills, and digital skills training. With over 30 years of experience, Lumify Group offers a comprehensive range of training solutions across Australia, New Zealand, and the Philippines. The company is dedicated to empowering individuals and organizations to thrive in the digital landscape of tomorrow.

Mission and Vision

Guided by the belief that "Education is not the filling of a pail but the lighting of a fire," Lumify Group is committed to enabling people to thrive in the digital landscape of tomorrow. The company's mission is to equip individuals with the skills they need to succeed, benefiting not just themselves but also their organizations and communities.

Industry Significance

As the preferred training partner of leading technology vendors, Lumify Group has become Australasia's undisputed leader in ICT training. The company has upskilled thousands of teams and businesses, partnering with top tech vendors to deliver best-in-class, vendor-certified learning experiences across a vast and ever-growing range of topics and courses.

Key Strategic Focus

Core Objectives

Lumify Group aims to close the digital skills gap by providing world-class training to the future tech workforce. The company focuses on delivering flexible, vendor-certified training solutions that drive digital transformation and workforce readiness.

Areas of Specialization

The company specializes in:

Digital Skilling: Offering accredited IT qualifications, short courses, globally recognized certifications, and vendor-certified bootcamps for individuals, delivered entirely online.

Soft Skills and Professional Development: Providing best-in-class, vendor-certified IT training for business and enterprise customers, delivered in the classroom and online by industry-accredited trainers in Australia, New Zealand, and the Philippines.

Microsoft Applications Training: Through Nexacu, delivering quality, instructor-led Microsoft app training for both individual end-users and teams within small to medium businesses and large enterprises across APAC.

Key Technologies Utilized

Lumify Group leverages a variety of technologies to deliver its training programs, including:

Online Learning Platforms: Facilitating flexible, self-paced learning experiences.

Virtual Instructor-Led Training (VILT): Enabling real-time, interactive sessions for remote learners.

Learning Management Systems (LMS): Providing centralized access to course materials, assessments, and progress tracking.

Primary Markets Targeted

Lumify Group serves a diverse clientele, including:

Government and Public Sector Organizations: Offering tailored IT learning solutions, technical advice, and strategic consulting to upskill workforces and transform organizations from the inside out.

Corporate Clients: Delivering customized training programs to meet specific organizational needs.

Individual Learners: Providing accredited IT qualifications and certifications for career advancement.

Financials and Funding

Funding History

Lumify Group operates as a privately held company and has not publicly disclosed detailed financial information or funding history.

Recent Developments

In August 2022, Lumify Group achieved B Corporation (B Corp) Certification through its parent company, EdVentureCo. This certification recognizes the company's commitment to social and environmental performance, accountability, and transparency.

Pipeline Development

Key Initiatives

Lumify Group continues to expand its training offerings and geographic reach. In 2023, the company launched Lumify Learn, providing quality, self-paced, vendor-certified ICT training. Additionally, Lumify Group has been recognized as the 'Cyber Security Training Business of the Year' at the 2025 Australian Cyber Awards, highlighting its commitment to boosting the next generation of cyber talent in Australia.

Technological Platform and Innovation

Proprietary Technologies

Lumify Group utilizes proprietary learning management systems and online platforms to deliver its training programs, ensuring a seamless and interactive learning experience for students.

Significant Scientific Methods

The company employs a blend of instructional design methodologies, including:

Blended Learning: Combining online and face-to-face instruction to cater to diverse learning preferences.

Competency-Based Training: Focusing on the acquisition of specific skills and competencies relevant to the industry.

Scenario-Based Learning: Utilizing real-world scenarios to enhance problem-solving and critical thinking skills.

AI-Driven Capabilities

While Lumify Group has not publicly disclosed specific AI-driven capabilities, the company is known for integrating innovative technologies to enhance its training programs and improve learning outcomes.

Leadership Team

Key Executives

Jon Lang: Chief Executive Officer (CEO)

Jon Lang has been leading Lumify Group since 2018, steering the company through significant growth and transformation. Under his leadership, Lumify Group has expanded its services and rebranded to reflect its evolving mission.

Leadership Changes

In August 2022, Lumify Group achieved B Corporation Certification through its parent company, EdVentureCo, reflecting a significant commitment to social and environmental performance.

Competitor Profile

Market Insights and Dynamics

The corporate ICT training market in Australasia is experiencing significant growth, driven by the increasing demand for digital skills across various industries. Organizations are investing in upskilling their workforces to remain competitive in a rapidly evolving technological landscape.

Competitor Analysis

Key competitors in the region include:

Auldhouse: New Zealand's largest corporate IT training provider, acquired by Lumify Group in 2021.

Nexacu: Australia's leading provider of Microsoft end-user apps training, acquired by Lumify Group in 2022.

Other Training Providers: Various local and international companies offering ICT and professional development training services.

Strategic Collaborations and Partnerships

Lumify Group has established partnerships with leading technology vendors, including Microsoft, AWS, Citrix, Cisco, and VMware, to deliver vendor-certified training programs. These collaborations enhance the company's training offerings and ensure alignment with industry standards.

Operational Insights

Strategic Considerations

Lumify Group's extensive experience and established partnerships position it as a leader in the corporate ICT training market. The company's commitment to quality, flexibility, and customer-centric solutions differentiates it from competitors.

Competitive Advantages

Comprehensive Training Portfolio: Offering over 700 courses across various domains, including IT, soft skills, and cybersecurity.

Experienced Instructors: Employing award-winning, industry-accredited trainers with real-world experience.

Flexible Delivery Methods: Providing online, in-person, and remote instructor-led training to cater to diverse learning preferences.

Strategic Opportunities and Future Directions

Strategic Roadmap

Lumify Group plans to continue expanding its training offerings, focusing on emerging technologies and industry trends. The company aims to enhance its digital platforms to provide more interactive and personalized learning experiences.

Future Business Directions

The company is exploring opportunities to expand its geographic reach, particularly in the Asia-Pacific region, and to develop new training programs that address the evolving needs of the digital economy.

Opportunities for Expansion

Lumify Group is well-positioned to capitalize on the growing demand for digital skills training by leveraging its established brand, extensive course offerings, and strategic partnerships.