Company Research Report: Luminous PR
Company Overview
Name
Luminous PR
Mission of the Company
Luminous PR is dedicated to delivering strategic communication services that drive business growth for a range of clients, including startups, scale-ups, and established brands globally.
Founded and Founders
No information is available.
Key People in the Company
- Kirsty Jarvis, CEO and Founder
Headquarters
TOG, 50 Liverpool Street, London, EC2M 7PY
Number of Employees
No information is available.
Revenue
No information is available.
Company Recognition
Luminous PR is known for its effective and strategic PR campaigns which encompass services such as media relations, digital marketing, and content creation, specifically aimed at the technology sector across fintech, traveltech, insurtech, ecommerce, and cleantech.
Products and Services
Luminous PR provides a comprehensive array of services tailored to different phases of a business’s journey:
LinkedIn Profile Management
- Description: Service to help busy professionals like CEOs, founders, and tech experts manage their LinkedIn profiles to enhance their personal brand.
- Key Features: Profile optimization, storytelling, and strategic content posting.
Media Training
- Description: Training services aimed at preparing teams for effective communication with the media.
- Key Features: Custom workshops, role playing, and media interaction simulations to build confidence.
Award Writing
- Description: Crafting compelling and engaging award submissions.
- Key Features: Story development, narrative crafting, and competitive positioning.
PR & Media Relations
- Description: Crafting media relations campaigns across various channels.
- Key Features: Integrated approach across print, digital and broadcast media.
Crisis Communications
- Description: Providing proactive and decisive communication strategies during a crisis.
- Key Features: Reputational management, strategic communication plans.
Content Writing
- Description: Comprehensive content creation services.
- Key Features: Development of press releases, reports, blogs, and white papers.
Digital Marketing
- Description: Digital campaigns designed to enhance PR efforts.
- Key Features: Data-driven strategy, SEO, and audience targeting.
Event Management
- Description: Planning and management of PR events for client outreach.
- Key Features: Full-cycle management from planning to execution of events.
Influencer Marketing
- Description: Strategic alignment with influencers.
- Key Features: Building credibility, leveraging influencer networks.
Link Building
- Description: Strengthening brand visibility and online identity through ethical link building.
- Key Features: Quality storytelling and SEO enhancement.
Recent Developments
Recent Developments in the Company
- Luminous PR has been involved in high-profile partnerships and significant client achievements such as the launch and subsequent acquisition of Zurich-based meepl.
New Products Launched
No specific new products have been mentioned in the provided data.
New Features Added to Existing Products
No specific new features have been mentioned in the provided data.
New Partnerships
- Luminous PR was a partner with meepl in their journey to penetrate the UK market, resulting in extensive media coverage and brand awareness that led to the acquisition by Zalando.
- They have also announced being an affiliate partner of CogX Festival 2023.
This report provides an overview by summarizing the available information regarding Luminous PR and their strategic market position. It highlights their core offering in tech PR services tailored for a range of technology sectors and underscores their approach to brand and reputation building through various innovative channels.