Lush Lawn & Safari Tree Company Profile
Background
Company Overview
Lush Lawn & Safari Tree is a family-owned and operated business founded in 2004 in Grand Blanc, Michigan. The company specializes in lawn care, tree and shrub care, and pest control services, serving over 16,000 customers across southeastern Michigan, from the Detroit area to Saginaw. Their mission is to provide the ultimate customer service experience while maintaining the beauty and wellness of the environment in which they operate.
Mission and Vision
Lush Lawn & Safari Tree is committed to delivering exceptional lawn, tree, and pest control services that enhance outdoor living spaces. Their vision focuses on environmental stewardship and community engagement, aiming to create lush, healthy landscapes for their clients.
Key Strategic Focus
Core Objectives
- Customer Satisfaction: Prioritizing the delivery of high-quality services tailored to individual client needs.
- Environmental Responsibility: Implementing sustainable practices in all service offerings.
- Community Engagement: Actively participating in local events and supporting community initiatives.
Areas of Specialization
- Lawn Care: Comprehensive programs including fertilization, weed control, and aeration.
- Tree and Shrub Care: Services such as pruning, disease management, and fertilization.
- Pest Control: Integrated pest management solutions for residential and commercial properties.
Primary Markets
Lush Lawn & Safari Tree primarily serves residential and commercial clients in southeastern Michigan, with branch locations in Grand Blanc, Rochester Hills, Brighton, Canton, and Saginaw.
Financials and Funding
Revenue
Estimates of Lush Lawn & Safari Tree's annual revenue vary:
- Approximately $17.5 million.
- Approximately $24.1 million.
Funding History
The company has raised a total of $350,000 in funding over one round.
Technological Platform and Innovation
Proprietary Technologies
Lush Lawn & Safari Tree utilizes a range of technologies to enhance service delivery, including:
- Web Analytics: Tools like Pendo.io for app analytics and user engagement.
- Customer Relationship Management (CRM): Platforms such as HubSpot CRM to manage client interactions.
- Communication Tools: Rocket.Chat for internal collaboration and customer communication.
Leadership Team
Key Executives
- Taylor Lang: Chief Executive Officer.
- Ken Jesso: Chief Operations Officer.
- Aaron Samson: Founder and CEO.
Competitor Profile
Market Insights and Dynamics
The lawn care and pest control industry in southeastern Michigan is competitive, with several key players offering similar services. The market is characterized by a focus on customer service, environmental sustainability, and technological integration.
Competitor Analysis
Notable competitors include:
- Weed Pro: Specializes in lawn care services with an estimated revenue of $6.4 million and 37 employees.
- ExperiGreen: Offers lawn care solutions, generating approximately $5.1 million in revenue with 25 employees.
- EnSec: Provides pest control services, with an estimated revenue of $6.1 million and 25 employees.
Strategic Collaborations and Partnerships
Lush Lawn & Safari Tree actively engages in community events, such as sponsoring Little League teams and participating in cultural exhibitions, to strengthen its market position and foster community relationships.
Operational Insights
Competitive Advantages
- Comprehensive Service Offerings: Providing a wide range of lawn, tree, and pest control services under one brand.
- Community Involvement: Active participation in local events enhances brand recognition and customer loyalty.
- Technological Integration: Utilization of advanced tools for service management and customer engagement.
Strategic Opportunities and Future Directions
Expansion Plans
The company has demonstrated growth through the opening of new branch locations, such as the Plymouth, Michigan branch in 2018, indicating a strategic focus on expanding service areas to reach a broader customer base.
Service Diversification
Continued innovation in service offerings, including the introduction of natural lawn care options, positions Lush Lawn & Safari Tree to meet evolving customer preferences and environmental standards.
Contact Information
- Website: www.lushlawn.com
- Social Media:
- Facebook: Lush Lawn on Facebook
- Twitter: Lush Lawn on Twitter
- LinkedIn: Lush Lawn on LinkedIn
For more information on services, locations, and customer support, please visit the official website or contact the company through their social media channels.
