Lussier Corporation Overview

Company Profile

Company: Lussier Inc.
Website: [lussier.co](https://lussier.co/en/about-us)
Industry: Insurance and Financial Services
Headquarters: Quebec, Canada
Founded: 1915

Executive Leadership

• Michel Laurin: President and Chief Operating Officer

• Extensive experience in the insurance industry.

• Formerly President and COO of home and auto insurance at Industrial Alliance (iA).

• Paul Copti: Senior Vice President, Business Services

• Over 20 years of experience in commercial property insurance and risk management.

• Appointed as Senior Vice President in September 2023.

Company History

• 1915: Founded by Dolard Lussier as an insurance brokerage firm.

• 1954: Blanche Lachapelle Lussier becomes president after Dolard Lussier's death.

• 1957: Becomes the first French Canadian broker awarded a contract with Lloyd’s of London.

• 1969: Roger Lussier takes over following Blanche’s death, expanding the company.

• 1984: Roger Lussier leaves and founds his own firm with his children.

• 1992: Roger Lussier acquires Dolard Lussier Ltd, expanding operations in Quebec through multiple acquisitions.

Business Sectors and Coverage Types

Business Sectors

• Auto

• Construction

• Environmental

• Farming

• Forestry

• Health Clinic

• Industrial

• Marine

• Municipal

• Real Estate

• Retail

• Service Industry

• Transport

Coverage Types

• Buy/Sell

• Cargo (Land/Marine)

• Commercial Property

• Commercial Vehicles

• Co-proprietorship Unions

• Cyberrisk

• Directors & Officers

• Environmental Responsibility

• Equipment Breakdown

• Events

• General Liability

• Income Protection

• Overhead

• Professional Liability

• Risk Management

• Surety Insurance

• Wrap-Up (Construction)

• Actuarial Services

• Corporate Health

• Group Insurance

• Retirement Plans

• Disability Management

• Labour & Employment Law

• Pay Equity

• Staffing

• Total Rewards

Key Features and Services

• Personal Insurance: Car, home, boat, motorcycle/scooter, snowmobile, and more.

• Business Insurance: Solutions for commercial property, liability, risk management, and more.

• Group Insurance: Custom plans for groups and associations.

• Financial Planning: Investments, retirement plans, and saving strategies.

• 24/7 Support: Dedicated customer service available round the clock.

Unique Selling Points

• Long History and Expertise: Over 100 years of experience, largest independent insurance and financial brokerage firm in Quebec.

• Wide Network of Providers: Collaboration with 70+ insurance providers.

• Customer-Centric Approach: Emphasizes respect, empathy, loyalty, and integrity.

• Comprehensive Service Offerings: All-in-one solutions for personal, business, and group insurance.

• Proactive Risk Management: Strategy-driven recommendations to minimize loss and maximize investments.

Contact Information

• Phone: 1-855-587-7437

• Website: [lussier.co](https://lussier.co/en/about-us)

• Email: info@lussier.co

Competitor Profile

Company: Lussier Dale Parizeau Inc.

Website: [lussierdaleparizeau.ca](https://lussierdaleparizeau.ca)
Headquarters: Sorel-Tracy, Quebec

Overview

Lussier Dale Parizeau Inc. (LDP) is a leading private and independent financial services firm formed through the acquisition of Dale Parizeau Morris Mackenzie by LUSSIER Cabinet d'assurances on April 1, 2015. LDP serves over 120,000 individual clients, 22,000 businesses, and 70 groups, associations, and professional orders.

Key Financials

• Estimated Annual Revenue: $266.4M

• Revenue per Employee: $308,000

• Employee Count: 865 (grew by 5% in the last year)

Services Offered

• Personal Insurance (automobile and home)

• Commercial Insurance

• Risk Management

• Professional Liability Insurance

• Individual Insurance (health, life, travel, disability)

• Financial Services (RRSPs, TFSAs, investments)

Operational Insights

• Number of Employees: 865

• Business Locations: 20 branches across Quebec

• Innovation and Employee Development: Strong emphasis on work-family balance and internal training via Université LUSSIER to enhance employee expertise.

Competitor Analysis

Top Competitors and Alternatives

1. Optiom

• Revenue: $27.3M

• Employees: 124

• Employee Growth: 32%

2. iA Excellence

• Revenue: $39.2M

• Employees: 162

• Employee Growth: 28%

3. OPTA Information Intelligence

• Revenue: $27.1M

• Employees: 123

• Employee Growth: -4%

4. Liberty International

• Revenue: $84.2M

• Employees: 306

• Employee Growth: 23%

5. Guard.me International Insurance

• Revenue: $28.2M

• Employees: 128

• Employee Growth: 38%

Strategic Position

LDP's substantial client base, diverse service range, and continual employee growth underscore its competitive advantage in the financial services and insurance sector. Their service adaptability and strong focus on innovation and employee development further reinforce their market position.