Luster is a private company specializing in high-tech experiential solutions that enable event guests, social followers, and fans to interact and engage with brands and campaigns in unique ways. Founded in 2011 and headquartered in Brooklyn, New York, Luster has expanded its presence to ten countries worldwide.
Key Strategic Focus
Luster's strategic focus is on delivering innovative experiential products for events, including:
- Hashtag Mosaics: Live, real-time creation of large-scale artworks powered by event-specific social media hashtags.
- Flip-Disc Displays: Interactive installations featuring thousands of magnetic flipping discs that captivate audiences with dynamic, branded content.
- Hashtag Printers: Instant printing of Instagram and Twitter photos as branded keepsakes, enhancing social media engagement during events.
These products have been featured at over 1,500 events in 200 cities globally, including high-profile events like the Grammy Awards, Olympics, Super Bowl, and Comic-Con International.
Financials and Funding
As a privately held company, specific financial details and funding history for Luster are not publicly disclosed.
Technological Platform and Innovation
Luster leverages a suite of proprietary technologies to deliver its experiential solutions:
- Hashtag Mosaics: Utilizes real-time image aggregation and processing algorithms to compile user-generated content into cohesive, large-scale mosaics.
- Flip-Disc Displays: Employs custom-engineered hardware and software to control magnetic discs, creating dynamic visual displays synchronized with event themes.
- Hashtag Printers: Integrates social media APIs with printing technology to provide instant, branded photo prints, enhancing attendee engagement.
These innovations set Luster apart in the event services industry by combining technology with interactive design to create memorable experiences.
Leadership Team
Luster's leadership team includes:
- Ran Shahar: Founder and CEO, leading the company's strategic vision and growth since its inception in 2011.
Competitor Profile
In the event services industry, Luster faces competition from companies offering similar experiential solutions:
- Keshot: Provides photo booth rentals and social media integration services for events.
- Abcomrents: Specializes in event technology rentals, including interactive displays and digital signage.
- Social Riot Events: Offers social media-driven event activations and marketing services.
These competitors focus on enhancing event engagement through technology-driven solutions, similar to Luster's offerings.
Strategic Collaborations and Partnerships
Luster has collaborated with various brands and event organizers to deliver customized experiential solutions, contributing to its presence at major events worldwide.
Operational Insights
Luster's competitive advantage lies in its proprietary technologies and ability to integrate social media engagement with physical event experiences, offering clients unique and interactive solutions that enhance brand visibility and audience participation.
Strategic Opportunities and Future Directions
Looking ahead, Luster aims to expand its technological capabilities and product offerings to cater to the evolving needs of the event services industry, focusing on enhancing user engagement through innovative experiential solutions.
Contact Information
- Website: luster.cc
- Headquarters: Brooklyn, New York, United States
