LUXE | Forbes Global Properties

Background

LUXE | Forbes Global Properties is a boutique, full-service real estate agency headquartered in Lake Oswego, Oregon, serving clients worldwide. As the exclusive Oregon affiliate of Forbes Global Properties, LUXE specializes in luxury residential and commercial properties, including vineyards, wineries, and equestrian facilities. The agency is renowned for its commitment to delivering unparalleled service, leveraging a global network to meet the unique needs of each client.

Key Strategic Focus

LUXE's strategic focus encompasses:

Exclusive Luxury Properties: Specializing in high-end residential and commercial real estate, including new constructions, historic homes, eco-friendly properties, farms, ranches, and vineyards.

Global Reach: Utilizing an international network to connect clients with prestigious properties worldwide.

Client-Centric Approach: Tailoring services to the unique requirements of each client, ensuring a personalized and seamless real estate experience.

Financials and Funding

Over the past five years, LUXE has achieved more than $1 billion in successful transactions, reflecting its strong market presence and financial stability.

Technological Platform and Innovation

LUXE leverages advanced digital marketing strategies and proprietary technologies to enhance property visibility and client engagement. As part of Forbes Global Properties, LUXE benefits from access to Forbes' extensive digital platforms, reaching a global audience of over 140 million.

Leadership Team

Terry Sprague: Founder and Broker. Under his leadership, LUXE has become a leader in Oregon's luxury real estate market. In 2024, Terry was recognized as the top individual real estate agent in Oregon by sales volume.

Competitor Profile

Market Insights and Dynamics

The luxury real estate market in Oregon is characterized by a diverse range of properties, including urban residences, rural estates, and waterfront homes. The market has seen steady growth, driven by demand from both local and international buyers seeking exclusive properties.

Competitor Analysis

Key competitors in the Oregon luxury real estate market include:

Hasson Company Realtors: A prominent firm specializing in luxury properties across Oregon, known for its extensive market knowledge and client-focused services.

Cascade Sotheby's International Realty: Offers a global network and specializes in high-end properties, providing comprehensive marketing strategies.

Windermere Real Estate: A well-established firm with a strong presence in the Pacific Northwest, offering a range of luxury real estate services.

Strategic Collaborations and Partnerships

LUXE's partnership with Forbes Global Properties enhances its market position by providing:

Global Exposure: Access to Forbes' extensive audience, increasing visibility for listings.

Exclusive Marketing Opportunities: Utilization of Forbes' platforms for property promotion.

Networking: Connection with a consortium of top-tier brokerages worldwide, facilitating cross-market collaborations.

Operational Insights

LUXE's strategic considerations include:

Market Positioning: Emphasizing its role as the exclusive Oregon affiliate of Forbes Global Properties to attract high-net-worth clients.

Competitive Advantages: Offering personalized services, leveraging a global network, and utilizing advanced marketing strategies to differentiate from competitors.