Company Research Report: Lyko Sverige AB
Company Overview
- Name: Lyko Sverige AB
- Mission: Lyko aims to be a leader in the beauty industry by providing a wide range of products and services that combine online and in-store experiences.
- Founded: No information is available
- Founders: No information is available
- Key People:
- Karin Erjeby (TA Manager)
- Sofia Edvardsen (Chief Legal Advisor at Sharp Cookie Advisors AB)
- Headquarters: Sveavägen 53, 113 59 Stockholm, Sweden
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Lyko is renowned for being the largest e-commerce platform for hair care and beauty products in Sweden.
Products
Product Categories
1. Hair Care
2. Skin Care
3. Makeup
4. Fragrances
5. Health & Wellness
6. Home & Spa
7. Premium Products
8. Mens' Products
High-Level Description
- Hair Care: A comprehensive range of shampoos, conditioners, masks, and treatments designed for various hair types and conditions.
- Skin Care: Includes moisturizers, cleansers, serums, and treatments targeted for different skin concerns such as acne, dryness, and aging.
- Makeup: Offers a large selection of foundations, lipsticks, mascaras, and other cosmetics from leading brands.
- Fragrances: A collection of perfumes and colognes for both men and women.
- Health & Wellness: Focuses on personal well-being products such as vitamins, supplements, and personal care items.
- Men’s Products: A specialized line for men including grooming products like shaving creams and aftershaves.
Key Features
- Hair Care: Known for professional-grade products from brands like Olaplex, specialized in hair repair and maintenance.
- Skin Care: Includes K-beauty products such as Cosrx, known for using ingredients like snail mucin for skin rejuvenation.
- Makeup: Features high-demand products such as the Grand Gorg Volumizing Mascara by Rebecca Stella.
- Fragrances: Features popular items like the Million Gold EdP by Rabanne with notes of jasmine, rose, and vanilla.
- Health & Wellness: Broad range from natural supplements to modern wellness tech gadgets.
- Mens' Products: High-quality grooming aids from top brands with a focus on skincare and grooming precision.
Recent Developments
Recent Initiatives
- Club Lyko: An exclusive loyalty program providing members with unique benefits such as personalized offers and access to exclusive products.
- Lyko AI: An AI-driven shopping assistant available in the Lyko App to provide tailored product recommendations.
New Product Launches
- Grand Gorg Volumizing Mascara by Rebecca Stella
New Features & Enhancements
- Lyko AI: Enhanced AI capabilities offering more personalized shopping experiences.
- Skin and Hair Tests: Introduction of professional tests such as skin analysis, hair and hair color customization to provide tailored recommendations.
Partnerships
- Qliro: Partnership with Qliro for payment solutions allowing customers flexible payment options such as buying now and paying later.
- Trusted Shops: Partnership to offer optional insurance for purchases ensuring secure and safe deliveries.
Note: The information herein reflects current and past details available up to 2024. Further data is required for a more comprehensive review in certain areas.