Company Research Report: Lyko Sverige AB



Company Overview



  • Name: Lyko Sverige AB

  • Mission: Lyko aims to be a leader in the beauty industry by providing a wide range of products and services that combine online and in-store experiences.

  • Founded: No information is available

  • Founders: No information is available

  • Key People:

  • Karin Erjeby (TA Manager)

  • Sofia Edvardsen (Chief Legal Advisor at Sharp Cookie Advisors AB)

  • Headquarters: Sveavägen 53, 113 59 Stockholm, Sweden

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: Lyko is renowned for being the largest e-commerce platform for hair care and beauty products in Sweden.


Products



Product Categories


1. Hair Care
2. Skin Care
3. Makeup
4. Fragrances
5. Health & Wellness
6. Home & Spa
7. Premium Products
8. Mens' Products

High-Level Description


  • Hair Care: A comprehensive range of shampoos, conditioners, masks, and treatments designed for various hair types and conditions.

  • Skin Care: Includes moisturizers, cleansers, serums, and treatments targeted for different skin concerns such as acne, dryness, and aging.

  • Makeup: Offers a large selection of foundations, lipsticks, mascaras, and other cosmetics from leading brands.

  • Fragrances: A collection of perfumes and colognes for both men and women.

  • Health & Wellness: Focuses on personal well-being products such as vitamins, supplements, and personal care items.

  • Men’s Products: A specialized line for men including grooming products like shaving creams and aftershaves.


Key Features


  • Hair Care: Known for professional-grade products from brands like Olaplex, specialized in hair repair and maintenance.

  • Skin Care: Includes K-beauty products such as Cosrx, known for using ingredients like snail mucin for skin rejuvenation.

  • Makeup: Features high-demand products such as the Grand Gorg Volumizing Mascara by Rebecca Stella.

  • Fragrances: Features popular items like the Million Gold EdP by Rabanne with notes of jasmine, rose, and vanilla.

  • Health & Wellness: Broad range from natural supplements to modern wellness tech gadgets.

  • Mens' Products: High-quality grooming aids from top brands with a focus on skincare and grooming precision.


Recent Developments



Recent Initiatives


  • Club Lyko: An exclusive loyalty program providing members with unique benefits such as personalized offers and access to exclusive products.

  • Lyko AI: An AI-driven shopping assistant available in the Lyko App to provide tailored product recommendations.


New Product Launches


  • Grand Gorg Volumizing Mascara by Rebecca Stella


New Features & Enhancements


  • Lyko AI: Enhanced AI capabilities offering more personalized shopping experiences.

  • Skin and Hair Tests: Introduction of professional tests such as skin analysis, hair and hair color customization to provide tailored recommendations.


Partnerships


  • Qliro: Partnership with Qliro for payment solutions allowing customers flexible payment options such as buying now and paying later.

  • Trusted Shops: Partnership to offer optional insurance for purchases ensuring secure and safe deliveries.





Note: The information herein reflects current and past details available up to 2024. Further data is required for a more comprehensive review in certain areas.