M Booth Company Profile

Background

Founded in 1983, M Booth is a global digital communications agency headquartered in New York City. The agency specializes in brand marketing, public relations, social media, and branded content, serving a diverse clientele across various industries. With a mission to produce award-winning, culturally competent campaigns that transform perceptions and behaviors, M Booth emphasizes a people-first culture, creativity, and innovation. The agency operates with the belief that boldness drives lasting impact and change, permeating every aspect of its work.

Key Strategic Focus

M Booth's strategic focus centers on delivering innovative and impactful communications solutions. The agency's core objectives include leading in digital innovation, developing breakthrough campaigns and content, and leveraging insights to unlock ideas that win in the marketplace. Specializing in public relations, digital innovation, and content creation, M Booth targets a wide range of markets, including consumer goods, technology, healthcare, and lifestyle sectors.

Financials and Funding

As of December 2024, M Booth's annual revenue reached approximately $75 million. The agency operates as a wholly-owned subsidiary of Next Fifteen Communications Group, which acquired M Booth in 2009.

Technological Platform and Innovation

M Booth leverages a suite of technological platforms to enhance its service offerings and operational efficiency. The agency utilizes tools such as LinkedIn Recruiter for talent acquisition, Cookie Script and CookieYes for cookie compliance, Datorama for marketing analytics, Amazon Web Services for cloud services, Trello for project management, and Google Tag Manager for tag management. These technologies support M Booth's commitment to innovation and excellence in delivering client solutions.

Leadership Team

M Booth's leadership team comprises experienced professionals dedicated to fostering a culture of creativity and client success:

• Dale Bornstein: Chief Executive Officer

• Adrianna Bevilaqua: Chief Creative Officer and Managing Director

• Bonnie Ulman: Chief Insights & Planning Officer

• John Lesniak: Chief Financial Officer

• Jon Paul Buchmeyer: Executive Vice President, Managing Director, Brand Marketing

• Lauren Swartz: Executive Vice President, Managing Director, Lifestyle

• Margaret Booth: Chairman

• Margo Jones: Senior Vice President, Media Relations, Issues & Crisis, Persuasive Communications Training

• MaryBeth Clayton: Senior Vice President, Brand Marketing

• Matt Hantz: Executive Vice President, Digital

• Michelle Overall: Senior Vice President, Entertainment Marketing and Partnerships

• Moon Kim: Executive Vice President, Corporate

• Nancy Seliger: Executive Vice President, Brand Development and Client Experience

• Rich Goldblatt: Executive Vice President, Consumer Marketing

This team collaborates to build an environment where people, culture, and business thrive.

Competitor Profile

Market Insights and Dynamics

The public relations and communications industry is characterized by a competitive landscape with numerous agencies offering a range of services. M Booth operates within this dynamic environment, focusing on delivering innovative and impactful campaigns to maintain a competitive edge.

Competitor Analysis

M Booth's primary competitors include:

• Havas: A global communications agency with a revenue exceeding $1 billion, offering integrated marketing solutions.

• Ruder Finn: An independent communications agency with revenues between $100 million and $1 billion, specializing in public relations and marketing.

• FINN Partners: A full-service marketing and communications firm with revenues between $100 million and $1 billion, providing services across various sectors.

• Porter Novelli: A global public relations agency with revenues between $100 million and $1 billion, focusing on purpose-driven communications.

• Edelman: The world's largest public relations firm with revenues exceeding $1 billion, offering a wide range of communications services.

• FleishmanHillard: A global public relations and marketing agency with revenues between $100 million and $1 billion, specializing in strategic communications.

• Weber Shandwick: A leading global communications agency with revenues between $100 million and $1 billion, providing integrated marketing solutions.

• Golin: A global public relations firm with revenues between $100 million and $1 billion, focusing on progressive communications.

• Ketchum: A global communications consultancy with revenues between $100 million and $1 billion, offering a range of public relations services.

• Ogilvy: A global advertising, marketing, and public relations agency with revenues exceeding $1 billion, providing integrated communications solutions.

These competitors offer similar services, making the industry highly competitive.

Strategic Collaborations and Partnerships

M Booth has established significant collaborations to enhance its market position and innovation capacity. Notable partnerships include:

• Moe’s Southwest Grill: Collaborated on projects to enhance brand visibility and engagement.

• 7-Eleven: Developed creative campaigns such as "Slurpee in Space" and "Gamers Paradise" to engage diverse consumer segments.

• Tourism New Zealand: Executed the "Forest of Hope" campaign to promote tourism.