M Booth Health Company Profile

Background

M Booth Health is a specialized health and medical communications agency headquartered in New York City. Established through the acquisition of Health Unlimited's U.S. division by Next Fifteen Communications Group in 2019, the agency was rebranded as M Booth Health. The firm is dedicated to advancing global health and medicine, serving a diverse clientele that includes pharmaceutical companies, medical device manufacturers, government agencies, medical societies, advocacy organizations, and international health agencies.

Key Strategic Focus

M Booth Health's strategic focus centers on delivering comprehensive health communications solutions. The agency specializes in pharmaceutical communications, global public health initiatives, advocacy, and issues management. By integrating creative content, digital strategies, influencer engagement, analytics, and public affairs, M Booth Health aims to address complex health challenges and promote health equity.

Financials and Funding

As of 2024, M Booth Health reported an 18% increase in revenue, reaching $27.2 million. This growth was driven by $2.5 million in new business and a 100% client retention rate. The agency's financial stability is further supported by its parent company, Next Fifteen Communications Group, which acquired M Booth Health in 2019.

Leadership Team

M Booth Health is led by CEO Stacey Bernstein, who assumed the role three years ago after a decade with Weber Shandwick. The leadership team includes:

Peter Matheson Gay, Chief Impact Officer

Karen O’Malley, Public Affairs Practice Chair

Chaz Cox, Managing Director of Marketing Communications

Tayla Mahmud, Head of Health Equity and Multicultural Strategy

This team brings extensive experience in health communications, public affairs, marketing, and health equity, positioning the agency to effectively address diverse client needs.

Leadership Changes

In August 2022, Karen Strauss, who served as Chief Strategy and Innovation Officer, departed M Booth Health to establish her own agency, Karen Strauss Communications. Strauss had joined M Booth Health in February 2020 from Ketchum, bringing over 30 years of experience in strategic communications.

Competitor Profile

Market Insights and Dynamics

The health communications industry is experiencing significant growth, driven by increasing demand for specialized agencies that can navigate complex healthcare landscapes. Agencies that integrate creative content, digital strategies, and public affairs are particularly well-positioned to meet client needs.

Competitor Analysis

M Booth Health operates in a competitive market alongside agencies such as Edelman, Weber Shandwick, and Ketchum. These competitors offer comprehensive health communications services, including public relations, digital marketing, and advocacy. M Booth Health differentiates itself through its specialized focus on health equity and its commitment to addressing health disparities.

Strategic Collaborations and Partnerships

M Booth Health has established significant collaborations to enhance its market position and innovation capacity. Notable partnerships include:

American Society of Clinical Oncology (ASCO): Addressing cancer care disparities through health equity initiatives.

Gilead Sciences: Expanding global health access to life-saving medicines in low- and middle-income countries.

Organon: Serving as the social agency of record, focusing on women's health and prompting critical conversations through user-generated content.

These collaborations underscore M Booth Health's commitment to advancing global health and addressing health inequities.

Operational Insights

M Booth Health's strategic considerations include:

Health Equity Focus: Placing health equity at the center of its operations, recognizing health inequities as a significant public health threat.

Diversity and Inclusion: Committing to increasing spend with diverse suppliers by 25% and conducting studies like "Chosen Circles" to understand health decision-making in marginalized communities.

Client Retention and Growth: Achieving a 100% client retention rate and securing $2.5 million in new business in 2024, reflecting strong client relationships and service quality.

Strategic Opportunities and Future Directions

M Booth Health's strategic roadmap includes:

Expansion of Services: Leveraging synergies with M Booth to offer enhanced services in creative content, digital strategies, and public affairs.

Global Health Initiatives: Strengthening partnerships with international health agencies to address global health challenges.

Innovation in Health Communications: Investing in innovative methodologies and technologies to deliver impactful health communications solutions.

By building on its current strengths and strategic collaborations, M Booth Health is well-positioned to achieve its future objectives in the evolving health communications landscape.