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M32 Connect

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M32 Connect Company Research Report



Company Overview



  • Name: M32 Connect

  • Mission: M32 Connect aims to assist digital publishers in understanding, controlling, and optimizing their data alongside various monetization sources and formats.

  • Founded by: No information is available.

  • Key People: No information is available.

  • Headquarters: 3 Place Ville Marie Suite 400, Montréal, QC H3B 2E3, Canada.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Notable For: M32 is known for developing advanced monetization platforms for digital publishers, allowing them to manage and maximize the potential of their sites while enabling advertisers to achieve the highest ROI for their campaigns.


Products



  • M32 Ad Center

  • Description: A self-service platform for publishers to make their ad space available to local advertisers in a user-friendly and efficient manner.

  • Key Features:

  • Allows small and medium-sized businesses (SMBs) to create, optimize, publish, and analyze their advertising campaigns.

  • Real-time monitoring of results.

  • Streamlined process for launching campaigns.

  • Seamless integration with multiple publisher platforms.


  • M32 Revenues

  • Description: A unique module for aggregating all usable data points to track monetization results.

  • Key Features:

  • Guided support for strategic decision-making.

  • Programmatic and direct sales integration.


  • M32 Script

  • Description: An innovative approach to managing monetization complexity and expediency of the right context for interactions.

  • Key Features:

  • Supports header bidding and Ad Manager solutions simultaneously.

  • Multi-market, multi-format, and privacy-focused.


  • M32 Segments

  • Description: A data management platform to collect, organize, and activate various audience data.

  • Key Features:

  • Affordable and easy access to aggregated audience data.


  • M32 Intell

  • Description: A module that reflects benchmarks and optimizations based on R&D programs.

  • Key Features:

  • Provides advanced predictive insights for market behavior and decision-making.


Recent Developments



  • Acquisition by Native Touch: Native Touch, a leading Canadian Ad Tech firm, acquired M32 Connect to expand its offerings and continue its mission to help digital publishers and retailers.

  • Release of New Self-Serve Platforms: M32 has launched several new self-serve ad platforms, including for Pelmorex Corp. and Chronicle by Lightspeed, enhancing capabilities for SMBs and local advertisers.

  • Partnerships Formed: M32 has partnered with Chronogolf by Lightspeed to optimize its ad offerings.

  • Certification Achieved: M32 earned the Google Certified Publishing Partner (GCPP) certification underscoring their commitment to innovation in digital advertising.

  • Platform Enhancements: M32 added new advanced functionalities to its self-serve ad platform for better monetization strategies for media content publishers.


This structured profile of M32 Connect illustrates its role as a pivotal figure in digital monetization through innovative and integrative technology solutions aimed at empowering publishers and advertisers.