MAAP Company Market Research Report

Company Overview

Name: MAAP

Mission: Merging aesthetics and performance to propel cycling forward.

Founded: 2014

Founders: No specific information provided about individual founders.

Key People: No information is available.

Headquarters: Port Melbourne, Australia

Number of Employees: No information is available.

Revenue of the Company: No information is available.

Known For: MAAP is known for high-performance cycling apparel that elevates the cycling experience through a blend of art, design, and sustainability.

Products

Overview

MAAP offers a comprehensive range of cycling apparel and accessories characterized by high performance, durability, and innovative design. Their collections are engineered for cyclists who demand the best from their gear, irrespective of the conditions they ride in.

Product Categories

1. Jerseys:

Level Pro Air Jersey 2.0: A lightweight, moisture-wicking jersey designed for optimal airflow and temperature regulation. Features include recycled yarns, carbon yarn warp-knit sleeves, and a bonded front hem.

Level Thermal LS Jersey 2.0: Designed for cold conditions, offering thermal regulation, moisture-wicking technology, and bluesign® approved fabric.

2. Bibs:

Level Team Bib Evo: Engineered for all-day comfort with moisture-wicking, 4-way stretch fabrics, and MAAP’s advanced 3D Thermo Moulded chamois. Offers UPF 50+ protection and reflective features.

3. Jackets and Vests:

Level Atmos Jacket and Vest: Lightweight, waterproof, and breathable with reflective graphics. Designed for maximum versatility and protection against wind and rain.

Alt_Road™ Wind Jacket and Vest: Provide windproof and breathable protection with a minimalist design.

4. Base Layers:

Features thermal regulation and moisture-wicking innovations for supporting the body in varied riding conditions, utilizing advanced fabric technologies.

5. Casuals:

Includes hoodies, tees, and sweats. Made from organic cotton, designed for supreme comfort with relaxed fits.

6. Accessories:

Level Sock: Utilizes Q-Skin Technology for moisture-wicking and antibacterial properties.

Level Bottle: BPA-free, odourless, recyclable, with Purist technology ensuring no bad tastes.

Key Features

All products are designed with performance-driven technology, focusing on breathability, moisture-wicking, and fit precision.

Sustainability is a core aspect, with products made from recycled materials and eco-friendly processes.

Offers a crash replacement policy and free shipping on orders over $250 AUD.

Recent Developments

New Product Launches

WorldTour Kit: Collaboration with GreenEDGE Cycling for premium apparel supporting cycling teams like Team Jayco AlUla and Liv AlUla Jayco.

Flow Insulated Vest: Introduces Teijin Octa® insulation for warmth and versatility.

Alt_Road™ Collection: Focused on durability and adaptability for off-road and endurance cycling.

New Features

Introduction of various seasonal shades and design capsules like EVADE X and ALT_ROAD™, integrating advanced materials and fit systems.

Partnerships and Collaborations

Collaborations with notable brands such as Kask, Apidura, and Wilier, enhancing the product range with specialized designs and innovations.

Continuous partnerships with pro cycling teams to integrate feedback into product development for high performance.

Conclusion

MAAP continues to innovate in the high-performance cycling apparel segment, strengthening its brand through sustainability, advanced material use, and strong industry partnerships. The introduction of new product lines and design collaborations positions MAAP as a leader in cycling apparel innovation.