Mackanic Media Video Production Company Profile

Background

Mackanic Media Video Production is an award-winning, full-service video production company based in Howell, New Jersey. Founded by Bill Mackanic, a seasoned video communications specialist with over 20 years of experience, the company specializes in digital video production, web and social media content, trade show videos, instructional materials, and advertising videos.

Key Strategic Focus

The company's strategic focus is on delivering high-quality video content that effectively communicates clients' messages. Their services encompass:

Digital Video Production: Crafting engaging videos for various platforms.

Web and Social Media Content: Producing content tailored for online audiences.

Trade Show Videos: Creating compelling presentations for exhibitions.

Instructional and Advertising Videos: Developing educational and promotional materials.

Mackanic Media serves a diverse clientele, including corporations, non-profits, and educational institutions, aiming to enhance their visual communication strategies.

Financials and Funding

As a privately held company, Mackanic Media Video Production operates with a lean team of two employees and reports annual revenues between $1 million and $10 million. Specific details regarding external funding or investment are not publicly disclosed.

Technological Platform and Innovation

Mackanic Media leverages state-of-the-art digital technology and video production techniques to deliver exceptional work. Their facilities include:

Studio Space: A 22 x 24 feet studio with a 12-foot ceiling, equipped with a grid of over 12 spot, flood, fill, and effect lights, along with green screen, black, white, and off-white curtains.

Equipment: High-definition digital cinematography tools, including Panasonic cameras, Canon DSLRs, GoPro 4K cameras, HD digital projectors, audio mixers, various microphones, teleprompters, and DJI drones.

Leadership Team

Bill Mackanic serves as the Owner, Producer, and Director of Mackanic Media Video Production. With a background in film and television production, Bill has over two decades of experience in the industry. He studied Film and Television Production at The American University in Washington, D.C., and earned a Bachelor's Degree in Communications from Seton Hall University. Prior to founding Mackanic Media, Bill honed his skills at Cablevision’s Optimum Television Network, progressing from Production Assistant to Senior Producer Director over 15 years.

Competitor Profile

Market Insights and Dynamics

The video production industry is highly competitive, with numerous companies offering a range of services from corporate videos to digital marketing content. The market is characterized by rapid technological advancements and evolving client demands for high-quality, engaging visual content.

Competitor Analysis

Key competitors in the New Jersey area include:

Hologram Visuals: Specializes in commercial, branded content, and corporate videos, serving clients in NJ, TX, NYC, PA, and nationwide.

Shades Studios: A full-service video production and digital agency offering film, photography, design, and branding services.

Ashe Productions: With over 20 years of experience, they focus on editing, film, corporate, marketing, and event videos in NJ and the greater Philadelphia area.

VLH Films + Digital: A creative experience company specializing in video production, storytelling, VR 360, digital experiences, motion graphics, documentaries, and business content.

Strategic Collaborations and Partnerships

Mackanic Media has collaborated with various organizations, including:

Educational Institutions: Yale University, Edison Public Schools.

Non-Profit Organizations: American Red Cross, Girl Scouts, United Way.

Corporate Clients: Yandy.com, Cowan, Gunteski & Co., Artistic Dental.

These partnerships have enabled the company to expand its portfolio and demonstrate versatility across different sectors.

Operational Insights

Mackanic Media's competitive advantages include:

Experienced Leadership: Bill Mackanic's extensive background in video production provides a strong foundation for the company's operations.

Comprehensive Services: Offering end-to-end video production services, from script development to post-production.

State-of-the-Art Facilities: Equipped with modern studio space and advanced equipment to meet diverse client needs.

Strategic Opportunities and Future Directions

Looking ahead, Mackanic Media aims to:

Expand Service Offerings: Incorporate emerging technologies such as virtual reality (VR) and augmented reality (AR) into their production capabilities.