Macro Properties - Comprehensive Analysis Report

Summary

Macro Properties is a privately held Canadian real estate company founded in 1987, specializing in residential, commercial, and short-term rental properties across various communities in Canada. The company's mission is to be the premier choice for apartments, motels, office, and retail spaces in its operating communities, emphasizing strong tenant and guest relationships and exceptional service. Macro Properties distinguishes itself through its diversified portfolio and commitment to sustainable practices, as evidenced by BOMA Best Silver certification for some of its buildings.

1. Strategic Focus & Objectives

Core Objectives

Macro Properties' main business objective is to be a leading provider of diversified real estate solutions across Canada. The company aims for excellence in property management and tenant satisfaction, fostering lasting relationships within its communities.

Specialization Areas

Macro Properties specializes in providing quality residential living through well-managed apartments and townhouses, diverse commercial office and retail spaces in various communities, and short-term accommodations including motels and fully furnished apartments. They also offer modern business centers.

Target Markets

The primary target markets for Macro Properties are residential tenants, commercial businesses seeking office and retail spaces, and individuals requiring short-term accommodations, particularly in areas associated with the oil, gas, and mining industries across Canada.

2. Financial Overview

Funding History

Macro Properties is a privately held company and, as per available information, is unfunded. There is no publicly available information regarding its revenue or specific funding rounds.

3. Product Pipeline

Key Products/Services

• Residential Properties: Well-managed, attractive apartments, and townhouses across various Canadian communities.

• Commercial Properties: Diversified office and retail spaces located in urban centers and unique communities.

• Short-Term Accommodations: Motels and fully furnished apartments, particularly catering to industries like oil, gas, and mining.

• Business Centers: Modern furnished offices, boardrooms, and co-working spaces.

4. Technology & Innovation

Technology Stack

Macro Properties is committed to adopting best-of-breed technology to enhance its operational capabilities and service delivery. Specific details about their proprietary technology developments or detailed technology stack are not publicly disclosed, but their focus on innovation suggests ongoing investment in property management and tenant experience technologies.

5. Leadership & Management

Executive Team

Macro Properties maintains a professional team experienced, knowledgeable, and passionate about their work, dedicated to providing exceptional and timely service to tenants and guests. Specific individual executive profiles, including names and professional backgrounds, are not publicly disclosed.

Recent Leadership Changes

No specific information regarding recent leadership changes is publicly available.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Macro Properties actively recruits for various roles, as indicated by its "We are Hiring!" section on its career page, directing applicants to its Indeed page. Recent job postings include Maintenance Technician in locations like Esterhazy, SK, and Prince Rupert, BC. The company emphasizes a "promote from within" policy for career advancement.

Company Size and Expansion Metrics

The company size has been reported as 26 employees as of December 31, 2024, by one source, and between 51 to 200 employees by another. Macro Properties notes country-wide growth and climbing popularity as indicators of its ongoing development.

Employee Sentiment and Culture Insights

Employee sentiment suggests a positive workplace experience, with mentions of a great work environment, supportive management, and a personable atmosphere. The company fosters a culture of supportive on-the-job training and empowers employees with an entrepreneurial spirit.

7. Social Media Presence and Engagement

Digital Footprint

Macro Properties maintains an active social media presence on Facebook and Instagram.

• Facebook: [https://www.facebook.com/macropropertiesinc](https://www.facebook.com/macropropertiesinc)

• Instagram: [https://www.instagram.com/macropropertiesinc](https://www.instagram.com/macropropertiesinc)

Through these platforms, the company shares content related to its properties, community involvement, and local events, showcasing its commitment to being an active part of the regions where it operates.

8. Recognition and Awards

Industry Recognition

In 2020, two of Macro Properties' buildings in Saskatoon, The Birks Building and The CIBC Building, earned BOMA Best Silver certification from the Building Owners and Managers Association (BOMA) Canada. This highlights the company's commitment to sustainable practices and exemplary performance in energy and environmental management across various environmental metrics.

9. Competitive Analysis

Major Competitors

Macro Properties operates in the competitive Canadian real estate market. Key competitors include:

• Keller Williams Realty: A large international real estate franchise.

• Douglas Elliman: A prominent real estate brokerage in the United States, also with a presence in the Canadian market.

• Knight Frank: A global property consultancy with a significant presence in Canada.

These companies, along with other national and regional property management and real estate firms, compete for market share in residential, commercial, and short-term rental sectors across Canada.

10. Market Analysis

Market Overview

The Canadian real estate market is characterized by sustained growth, driven by strong urban housing demand and constrained supply. The market is expected to grow from USD 183.8 Billion in 2024 to USD 231.5 Billion by 2033, at a compound annual growth rate (CAGR) of 2.60%. There is increasing interest in sustainable and energy-efficient properties. The multi-suite residential rental market is poised for gradual stabilization and growth. Investment capital continues to flow into Canadian commercial real estate, particularly into high-quality, stabilized assets in the retail, industrial, and multi-suite residential rental sectors.

11. Strategic Partnerships

Macro Properties actively engages in community partnerships, demonstrating a commitment to social responsibility and community development.

• Saskatoon Community Foundation: Partnership focused on granting to charitable organizations, supporting initiatives like early childhood education and academic success for Indigenous youth.

• Prince Rupert Regional Community Foundation: Collaboration on initiatives supporting community development, including core needs programs and parks and wilderness preservation.

12. Operational Insights

Macro Properties prioritizes proactive, innovative, and tenant-oriented services. The company focuses on ensuring tenant and guest retention, striving for excellence in all operational aspects. Its approach includes around-the-clock efforts for satisfaction and a commitment to continually thinking innovatively about business practices.

13. Future Outlook

Strategic Roadmap

Macro Properties' strategic roadmap includes a focus on continued country-wide growth and leveraging its climbing popularity. The company emphasizes internal growth through a "promote from within" policy. By continually embracing innovation and adopting best-of-breed technology, Macro Properties aims to enhance its operational capabilities and service delivery. Its sustained emphasis on strong relationships with tenants and guests and its community involvement initiatives are poised to reinforce its market position and support future expansion across its residential, commercial, and short-term stay portfolios.