Company Research Report: Mad Engine Global, LLC
Company Overview
- Name: Mad Engine Global, LLC
- Mission: Mad Engine is dedicated to creating merchandise for everyone through a range of private labels, branded, and influencer celebrity products. They aim to bring every world into consumers' lives through innovative merchandise designs.
- Founded: 1987
- Founders: The founders are not explicitly mentioned in the provided data.
- Key People:
- Danish Gajiani - CEO
- Gina Cappi - Chief Creative Officer
- Oliver Calder - COO
- Bob Luse - Chief Human Resources Officer
- Noah Steinsapir - Chief Legal Officer
- Angelina Yagudayev - Chief Merchandising Officer
- Christine Bettles - Chief Financial Officer
- Headquarters: Glendale, California
- Number of Employees: No information is available.
- Revenue: No information is available.
- Known For: Mad Engine is recognized as a global leader in consumer products, particularly in the merchandise space, offering a wide range of products including apparel, accessories, print-on-demand, private labels, and branded merchandise.
Products
- Categories:
- Accessories
- Apparel
- Print on Demand
- Private Labels
- Brands
- Home Products
- Pet Products
- High-level Description:
Mad Engine designs products that cater to a vast array of customers worldwide, focused on creativity and innovation. Their merchandise aims to connect brands with their customers, offering both branded and private label options.
- Key Features:
- Products are known for design innovation, setting industry trends with creative and unique offerings.
- The company offers print on demand services, allowing flexibility and customization in product choices.
- Comprehensive distribution capabilities to efficiently handle both imported and domestically produced goods.
Recent Developments
- Recent Developments:
- Awards: Mad Engine was honored with the Customer Excellence Award for Fashion by Walmart in June 2024. Furthermore, Mad Engine was declared as the Apparel & Accessories Vendor of the Year at the 2023 Target Vendor Summit.
- Acquisitions & Partnerships:
- In 2021, Platinum Equity acquired a controlling stake in Mad Engine, and the company acquired Fifth Sun and Fortune Fashion in Baja California.
- 2020 saw partnerships with brands such as Frito Lay, Inc., for creating a lifestyle product line and a licensing agreement for apparel and fashion accessories with TikTok creator WeWearCute.
- Leadership Changes: Announced the retirement of Cindy Levitt as SVP of Licensing in September 2022, with Kelly Schulman named as the successor.
- New Products/Features: No specific new product launches or feature enhancements are mentioned in the available data.
- New Partnerships: Collaboration with Frito Lay, Inc. for apparel and fashion accessories.
Additional Insights
- Mad Engine operates globally with 16 offices concentrating on different business functions including corporate design, sales, quality control, assurance, and logistics.
- The company emphasizes sustainability by converting its San Diego office to solar power.
- It maintains a strong, multi-channel distribution network across North America and has strategic partnerships with major retailers to provide high-quality products efficiently to a broad customer base.
The report is structured to capture the comprehensive scope of Mad Engine's operations, recent activities, and strategic business undertakings. Further insights into revenue figures and employee numbers would require additional data.
