Mad Hook Company Research Report

Company Overview

• Name: Mad Hook

• Mission: To create unique cross-platform games for all kinds of audiences.

• Founded: 2018

• Founders: Hazim Al-Hanbali and Ibrahim Al-Hasan

• Key People:

• Hazim Al-Hanbali: Co-Founder and CEO, with 12 years of experience in the gaming industry and involvement in over 20 published games.

• Ibrahim Al-Hasan: Co-Founder and CTO, with 8 years of experience in game development and involvement in over 15 published games.

• Headquarters: Amman, Jordan

• Number of Employees: 32

• Revenue: No information is available

• Known For: Developing hit games like "The Chase," "Highway Drifter," and "Rooftop Run," contributing to over 50 million downloads on the App Store and Play Store.

Products

Overview of Products

Mad Hook offers a variety of games, primarily targeting mobile platforms, and has also expanded to PC:

1. Rooftop Run
A hyper-casual game that reached top ranks in multiple countries. Specific features are not detailed.

2. The Chase
A casual racing game featuring humorous characters, known for its success in the MENA region and beyond, particularly in Japan and the USA.

3. Highway Drifter
High-quality graphics and realistic driving physics. It showcases the popular Middle Eastern drifting style known as Hajwala and is available on PlayStation 4 and 5.

4. Other Titles:

• One Shot Kills

• Pro Car Driving Simulator

• Rooftop Ninja

• Bike Hill 3D

• Arabian Standoff

• The Chase: Hit and Run

• UHD

• Quick Gun

• Food Jump

• Drift Arena

• Rooftop Rush

• Destruction.io

• Tornados

Key Features of Highlighted Products

• Highway Drifter: Hajwala Simulator

• Available on PlayStation 4 and 5.

• Features realistic driving physics and stunning graphics.

• Includes unique customization options and steering wheel support.

• The Chase

• Became the second most downloaded racing game in the USA and Japan.

• Has localized content for the MENA region with global appeal.

Recent Developments

• Awards and Recognition: Mad Hook was awarded "Best Developer" in the MENA region at the Dubai Game Expo's MENA Games Industry Awards as of May 2024.

• Product Launches and Updates:

• Launched "Highway Drifter: Hajwala Simulator," expanding into the PlayStation market.

• Regular updates for existing games to enhance features and user experience.

• Team Expansion:

• In 2023, the team grew to 23 employees, showing substantial company growth.

• Incubator and Partnerships:

• Graduated from Google's Indie Game Accelerator program in Singapore.

• Expanded to larger offices and grew their team post-incubation.

• Participated in Voodoo's Runner Game competition, securing second place and entering publishing agreements with prominent gaming publishers.

Additional Information

• Active Users: 5.5 million

• Industry Growth: Despite not having specific revenue figures, Mad Hook experienced a 160% growth in 2020, primarily due to significant market penetration in the USA, Japan, and the MENA region.

• Strategic Objectives: Currently focused on expanding their casual and hyper-casual game portfolio while working on their next major release that shows promising KPIs.

Mad Hook remains dedicated to pushing the boundaries of gaming with unique offerings tailored for various global markets.