Made By Gather Company Profile

Background

Founded in 2003 by entrepreneur Shae Hong, Made By Gather is a leading designer and manufacturer of small kitchen appliances and kitchenware. The company's mission is to make high-quality, trend-forward kitchen products accessible to modern consumers, emphasizing premium design and simplicity. With a diverse portfolio that includes brands like Beautiful by Drew® and Bella®, Made By Gather has established itself as a significant player in the kitchenware industry.

Key Strategic Focus

Made By Gather focuses on delivering super-premium design and innovation at accessible price points. The company specializes in small kitchen appliances and kitchenware, leveraging contemporary trends to create products that resonate with modern consumers. Key technologies utilized include advanced manufacturing processes and innovative design methodologies. The primary markets targeted are North America and Asia, with a strong emphasis on e-commerce and digital sales channels.

Financials and Funding

As of July 2025, Made By Gather's annual revenue is estimated to be between $50 million and $100 million. The company has undergone multiple funding rounds, including a Series A round in October 2018 and a venture round in May 2021. Notable investors include Backcast Partners and &vest.

Technological Platform and Innovation

Made By Gather distinguishes itself through its commitment to premium design and innovation. The company employs a diverse tech stack, including Criteo, Cloudflare, and Microsoft Dynamics, to enhance product development and customer engagement. Proprietary technologies and significant scientific methods are integral to their product offerings, ensuring high-quality and energy-efficient kitchen appliances.

Leadership Team

Shae Hong: Founder & CEO

Shawn Austin: President

Brian Hoke: EVP, Chief Revenue Officer

Matt Carrow: EVP, Chief Marketing Officer

Sekar Sundararajan: SVP, Chief Supply Chain Officer

Denielle Wolfe: SVP, Chief Product Officer

Rodney Womack: SVP, Walmart Sales & Beautiful GM

Jason Landun: SVP, Product Brand Management

Jenn Drago Ericksen: SVP, Chief of Staff

These leaders bring extensive experience in product development, marketing, supply chain management, and sales, contributing significantly to the company's growth and innovation.

Leadership Changes

In April 2024, Made By Gather announced the appointment of Brian Hoke as Chief Revenue Officer. Hoke brings a wealth of experience in revenue growth and strategic partnerships, further strengthening the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The kitchenware industry is experiencing significant growth, driven by increasing consumer interest in home cooking and kitchen aesthetics. The market is characterized by rapid innovation, with companies striving to offer products that combine functionality with modern design.

Competitor Analysis

Key competitors include Tribest Corporation, 5 Horizons Group, and Padmini Impex Pvt Ltd. These companies focus on various aspects of kitchen appliances and accessories, offering products that cater to different consumer preferences. Made By Gather differentiates itself through its emphasis on premium design, accessibility, and strategic celebrity partnerships.

Strategic Collaborations and Partnerships

Made By Gather has established notable collaborations to enhance its market position. The company partnered with actress Drew Barrymore to launch the Beautiful by Drew® brand, bringing stylish and functional kitchen appliances to consumers. Additionally, a collaboration with Demi Lovato led to the relaunch of the Bella® brand, further expanding the company's reach and appeal.

Operational Insights

Strategically, Made By Gather focuses on leveraging contemporary trends and celebrity partnerships to differentiate itself from competitors. The company's commitment to premium design and accessibility positions it uniquely in the market, appealing to consumers seeking both functionality and style in kitchen appliances.

Strategic Opportunities and Future Directions

Looking ahead, Made By Gather aims to expand its product offerings and strengthen its presence in digital sales channels. The company's focus on innovation, strategic partnerships, and understanding of consumer trends positions it well for continued growth and success in the kitchenware industry.