Company Profile: Madison Area Technical College
Overview
Madison Area Technical College (Madison College) is a renowned public technical institution in Madison, Wisconsin. It is part of the Wisconsin Technical College System and serves a diverse student population across 12 counties, with an annual enrollment exceeding 30,000 students. Madison College is acclaimed for its hands-on training programs, offering over 190 degree and certificate programs across seven local campuses. The college provides flexible learning options, including online, accelerated, and part-time courses.
Mission and Vision
Madison College is committed to providing open access to quality higher education that supports lifelong learning and success, tailored to the needs of its diverse communities. Its core values include Excellence, Respect, Belonging, and Integrity, reinforcing its objective to lead in accessible and affordable education.
Strategic Focus
The college places a strong emphasis on equity and inclusion, aiming to create a welcoming environment for all students. Guided by a community-focused strategic plan, Madison College seeks to make meaningful contributions to its surrounding areas.
Historical Highlights
Established in 1912 as the Madison Continuation School, the college has evolved significantly, adding health and college transfer programs over time. Key infrastructure developments include the expansion at Truax Field during the 1970s.
Governance and Leadership
Madison College is governed by a District Board of Trustees, complemented by a leadership team of seasoned professionals:
- Dr. Tim Casper serves as Interim President.
- Valentina Ahedo - Interim Vice President of Student Affairs.
- Rose Buschhaus - Vice President of Human Resources.
- Mel Charbonneau - Director of Marketing and Communications.
- Cory Chrisinger - Chief Information Officer.
- Beth Giles - Provost.
- Dr. Damira Grady - Vice President of College Culture and Climate.
- Sylvia Ramirez - Executive Vice President.
- Dr. Mark Thomas - Chief Strategy Officer.
- Ali Zarrinnam - Director of Institutional Effectiveness.
Community Impact and Partnerships
Madison College is committed to community service and partnerships, providing support in areas such as automotive services and collaborating with local high schools, universities, and industries to offer career pathways. The Goodman South Campus, opened in 2016, is dedicated to serving the diverse and underserved communities in Madison.
Competitor Profile
Competitive Landscape
Key Competitors
1. TSTC (Texas State Technical College)
- Offers multi-campus vocational education in Texas, aligning programs with industry demands.
2. Herzing University
- A private, nonprofit institution known for flexible undergraduate and graduate programs, particularly in healthcare and technology.
3. Edgewood College
- Located in Madison, offers a liberal arts education based on Dominican Catholic values.
4. Blackhawk Technical College
- Provides a practical education through multiple campuses, focusing on student-centered learning.
5. Milwaukee Area Technical College (MATC)
- Serves over 30,000 students, known for flexible learning options and strong student transfer partnerships.
Industry Position and Performance
Madison College is situated in a competitive regional educational landscape. It provides local technical education that caters to regional workforce trends, maintaining a competitive edge by continuously evolving its programs to meet industry demands.
Strategic Insights
For Madison College to enhance its competitive stance, focusing on the following areas is key:
- Program Diversification: Expanding online and hybrid learning options.
- Industry Partnerships: Increasing collaborations with local industries.
- Student Engagement and Support: Improving student services to enhance retention.
- Community Engagement: Strengthening local community relations.
This strategic focus will sustain Madison College’s relevancy and appeal within a competitive educational sector.
