Madison Logic Company Research Report

Company Overview

• Name: Madison Logic

• Mission of the Company: Own the buying journey by creating lasting impact at every interaction with high-value buying groups through data-driven Account-Based Marketing (ABM).

• Founded: No information is available

• Founders: No information is available

• Key People: The executive team is mentioned but specific names are not provided.

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue of the Company: No information is available

• Known For: Madison Logic is known for being a leader in ABM solutions, providing services that integrate data-driven ABM with multi-channel precision to drive demand across every account touchpoint.

Products

ABM Content Syndication

• Description: A solution designed to grab buyer attention and drive action by tapping into a large network of professionals to target and nurture high-value buying groups.

• Key Features:

• Capture engaged accounts actively researching solutions.

• Align content to buyer needs at every buying stage.

• Leverage verified reach for accurate and reliable content delivery.

ABM Display Advertising

• Description: Advertises to accounts showing in-market activity through targeted display ads.

• Key Features: No detailed features are provided.

ABM Connected TV

• Description: Enables driving demand with hyper-targeted video advertising on Connected TV platforms.

• Key Features: No detailed features are provided.

ABM Social Advertising with LinkedIn Ads

• Description: Maximizes exposure on LinkedIn, the largest B2B social network.

• Key Features: No detailed features are provided.

ML Measurement

• Description: Provides full visibility into revenue and pipeline impact.

• Key Features: No detailed features are provided.

Integrations

• Description: Streamlines collaboration with Marketing Automation Platforms (MAP), Customer Relationship Management (CRM) systems, and LinkedIn integrations.

• Key Features: No detailed features are provided.

Recent Developments

• Recent Developments in the Company:

• Madison Logic's recent press releases highlight strategic developments such as partnerships to enhance revenue workflows.

• Recognition in the G2 Fall 2024 Grid® Reports with 33 badges, including 10 for being a Leader.

• New Products Launched: No specific new product launch information is available.

• New Features Added to Existing Products: No detailed new feature information available.

• New Partnerships:

• Partnership with Gong to enhance revenue workflows through combined account intelligence.

Additional Insights

• Performance Metrics:

• Reported 32% lift in engagement, 17% increase in the pipeline, and 28% faster pipeline velocity for their ABM strategies.

• Educational Resources:

• Madison Logic offers resources such as eBooks and webinars to help refine ABM strategies and market insights.

• Press & News:

• Recent articles highlight B2B marketing trends for 2025, such as the increasing use of AI and social media advertising investments.

This report is structured with the available detailed information and direct data points from the provided sources. For further information or updates, accessing specific company press releases or the company’s main website would be recommended.