MC

Madrona Construction

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Market Research Report



Company Overview



Madrona Construction is a well-established Seattle-based real estate construction and renovation firm. The company focuses on residential remodeling, home additions, accessory dwellings, and new construction. It extends its services across the King, Snohomish, and Pierce counties, demonstrating an impressive track record with over 150 completed projects in its 35-year tenure. Madrona Construction emphasizes superior craftsmanship, innovative design, and thorough project execution. A unique aspect of its service is the integration of virtual reality to offer clients immersive previews of their projects during the construction process.

Leadership and Team



The company is a family-owned business co-founded by Morteza Salahshoor and his son, Salar Salahshoor.

  • Morteza Salahshoor serves as the leader of craftsmanship and technical development. With over 40 years in woodworking and residential construction, he ensures the high quality and precision of the firm's output.

  • Salar Salahshoor, acts as the Chief Design Officer, leveraging his background in real estate development and creative design to lead the firm's innovative project designs.


Their combined expertise strengthens client relations and focuses on sustainability and exemplary construction results.

Services and Unique Selling Points



Madrona Construction offers a suite of services characterized by:

  • Design & Build: A comprehensive design and build service that integrates all stages from conceptual design to project completion.

  • Innovation: Implementing virtual reality technology to elevate client experiences and improve project planning.

  • Client-Centric Approach: Emphasis on transparency, communication, and surpassing client expectations. Projects are managed to inspire and create a lasting impact on their clients.


Recent Projects



Significant projects include:

  • Transforming a Ballard bungalow with the addition of two bedrooms and bathrooms.

  • Renovating a 1992 Craftsman home in Queen Anne.

  • Developing custom residential patios and decks.


Contact Information





  • Phone Number: (425) 765-7261

  • Headquarters: Seattle, WA

  • License Number: MADROC*806N6


Madrona Construction's dedication to innovation and superior construction quality positions it as a frontrunner in the Seattle residential construction market, integrating design and execution under one entity.

Competitor Analysis



Madrona Construction operates within a competitive landscape, where key competitors include:

Haven Homes



  • Location: Primarily in Brownsville, TX, New Jersey, and Utah.

  • Specialization: Focuses on affordable modern homes and aesthetically compelling custom home construction.

  • Leadership: Led by Scott Rote, whose team holds over 30 years of industry experience, emphasizing innovation and active customer participation throughout the build.


Rodina Builders



  • Location: Greater Dane County, WI.

  • Specialization: Custom home building and remodeling with a strong emphasis on ease and transparency.

  • Reputation: Renowned for professional handling of projects and maintaining high customer satisfaction even during complex builds.


Kirby Walls Custom Builders



  • Location: Austin, TX, and Texas Hill Country.

  • Specialization: Custom residential and commercial projects with a focus on sustainability and cutting-edge design.

  • Industry Experience: Over 13 years, known for client collaboration and personalized services.


Fairway Builders



  • Location: Rincon, GA, and nearby areas.

  • Specialization: Custom home construction emphasizing craftsmanship and detail.

  • Approach: Committed to building high-quality homes and fostering a pleasant building experience for clients.


Market Position and Strategy



Madrona Construction's market strength lies in its family-operated business model and its specialized craftsmanship in the residential sector, particularly in remodeling and accessory dwellings. Unlike competitors prioritizing luxury custom builds in various regions, Madrona Construction's focus on personal client involvement, long-term expertise in woodworking, and innovative process enhancements such as virtual reality sets it apart.

To maintain and enhance its competitive position, Madrona Construction could focus on understanding and competing with the customer-centric strategies of Haven Homes or the transparent processes of Rodina Builders. Given the unique characteristics of the Seattle market, aligning services to meet local preferences while adhering to regional regulations could further secure its market leadership. Expanding service offerings, particularly in accessory dwellings, and leveraging client relationships will be critical to capturing a larger market share in this dynamic industry.