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Madsack Mediengruppe

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MADSACK Mediengruppe Market Research Report



Company Overview



  • Name: MADSACK Mediengruppe

  • Mission of the Company: The core of MADSACK's DNA is journalism. The group aims to reach millions of people daily with its media presence, supporting independent journalism with a secure future.

  • Founded: 1893

  • Founder: August Madsack

  • Key People:

  • Thomas Düffert, Chairman of the Group Management Board

  • Carsten Dietmann, Managing Director of DDV Mediengruppe

  • Headquartered: August-Madsack-Straße 1, 30559 Hannover, Germany

  • Number of Employees: Approx. 4,000

  • Revenue: No information is available

  • Known For:

  • Being one of the most traditional yet innovative companies in the media industry.

  • Operating the RedaktionsNetzwerk Deutschland (RND), one of the largest and most cited media networks in Germany.

  • Extensive range of regional newspapers and digital platforms.


Products



  • Newspapers and Publications:

  • 20 regional newspaper titles including Hannoversche Allgemeine Zeitung, Leipziger Volkszeitung, and Lübecker Nachrichten.

  • RND (RedaktionsNetzwerk Deutschland):

  • Provides overregional content for several newspaper brands with a large readership base.

  • Recently partnered with Badische Zeitung to deliver overregional content.

  • Digital Offerings:

  • RND.de: A national news portal, reflecting regional and national content.

  • E-Paper, Plus-Abo products introduced as part of its digital transformation strategy.

  • Media and Logistics Services:

  • Full-Service and Digital Agencies providing marketing and communication solutions.

  • One of the largest private postal service providers in Germany via subsidiaries like Citipost, Nordbrief, and LVZ Post.

  • Other Products:

  • Involvement in film and TV production through TVN Group.

  • Digital ventures like radio.net, a leading radio and podcast aggregator in Europe.

  • Key Features:

  • High readership and subscription numbers via a mix of print and digital formats.

  • Leverage of modern technologies and platforms (e.g., RND OnePlatform) for seamless content management and distribution.


Recent Developments



  • Subscriptions and Digital Growth:

  • As of July 2024, MADSACK achieved 1.4 million subscriptions across its media products, reflecting robust growth in digital subscriptions and newsletter engagement.

  • Expansion of digital offerings and premium digital products (Plus-Abos) contributed to increased subscriptions.

  • Collaborations:

  • Integrated new partners into the RND network, including the Cellesche Zeitung and Rems-Zeitung on the RND OnePlatform to enhance digital presence.

  • The partnership with Badische Zeitung enhances regional and national content sharing.

  • Strategic Alignments:

  • The consolidation of Leipziger Volkszeitung and Sächsische Zeitung’s editorial teams, creating one of the largest regional newsrooms in Germany.

  • Strengthening journalistic positioning with deeper regional integration and modern content platforms.

  • Innovation in Journalism:

  • A total overhaul and relaunch for digital representation of partner companies utilizing the RND OnePlatform.


Note: This report reflects the scope of publicly available information and known strategic plans or initiatives by MADSACK Mediengruppe as of October 2023.