Company Research Report: Mooring Advisory Group



Company Overview



  • Name: Mooring Advisory Group (MAG PR)

  • Mission of the Company:

Mooring Advisory Group, also known as MAG PR, is dedicated to developing cutting-edge, customized public relations (PR) programs for venture capital firms, early-stage tech startups, and social impact brands. They blend seamlessly with client teams and ditch the bloat of large agencies to amplify stories, boost brand affinity, and drive top-of-funnel awareness with precision.
  • Founded By: Nina Pfister and Lauren Gill

  • Headquarters: Boston, MA

  • Key People:

  • Nina Pfister - Co-Founder: A creative storyteller with expertise in traditional tech PR and business development. She focuses on relationship building and efficient communication strategies.

  • Lauren Gill - Co-Founder: Focused on PR driven by passion and purpose, helping executives gain visibility and leveraging exposure for client growth.

  • Number of Employees: No information is available

  • Revenue of the Company: No information is available

  • What is the Company Known For:

MAG PR is known for being a bold, nimble PR agency that delivers customized strategies to help bolster marketing initiatives. They are client-obsessed and known for top-notch media relations with agility and expertise, ensuring brands stand out.

Products



  • What Products Do They Offer:

MAG PR offers a wide range of PR-focused services neatly encapsulated within creative and targeted programs designed to enhance brand visibility and credibility. Their service categories are:
  • Media Relations: Offering tailored pitching and strategic media outreach to secure impactful coverage and enhance brand credibility.

  • Anchor Content Services: Providing content support from ideation to media placement, helping further establish credibility, improve SEO, and drive awareness.

  • VC Partnership Program: Custom visibility programs for Venture Capital firms and their portfolio companies.

  • Speaker Placements and Event Sponsorships: Securing speaking engagements and strategic sponsorships to enhance client visibility at events.

  • Award Submissions and Analyst Relations: Strategizing and executing for improved client recognition through awards and third-party validation from industry analysts.

  • High Level Description of the Product:

MAG PR’s main "product" is their bespoke public relations strategies and campaigns which include media relations, content creation, awards, speaker placements, and partnerships which are tailored specifically according to client needs, including VC firms, early-stage startups, and social brands.
  • Key Features of Each Product:

  • Media Relations: Connection with target editors, journalists, and podcasts to increase visibility.

  • Content Services: Includes the creation of thought leadership content to improve visibility and brand positioning.

  • VC Partnership Programs: Offered without the high costs associated with larger agencies, designed to support both VCs and startups.

  • Awards and Speaker Placements: Securing relevant industry recognition and thought leader positions for clients.


Recent Developments



  • Recent Developments in the Company:

No specific company-wide recent development information is available.
  • New Products Launched:

No information is available
  • New Features Added to Existing Products:

No information is available
  • Any New Partnerships:

No information is available

MAG PR demonstrates a deep understanding of the unique needs of their clients and maintains a clear focus on delivering measurable, positive outcomes through a suite of specialized, boutique PR services. The strategies deployed by MAG PR serve to effectively capture media attention and elevate brand stories, especially in competitive sectors.