Company Research Report: Magnetic Me

Company Overview

• Name: Magnetic Me, Inc.

• Mission: Magnetic Me aims to simplify dressing with stylish prints, super-soft, eco-friendly materials and their innovative SewSafe™ smart magnetic closures. The company's collections cater to different needs such as fuss-free dressing, easier nursing, and independence for those with limited mobility, spanning from newborns to grandparents.

• Founded: The company was formed in 2010.

• Founders: Lauren and Lawrence, former college friends who left corporate America to solve real-world problems in parenting and make life easier for parents through innovative clothing solutions.

• Key People:

• Lauren and Lawrence (Founders)

• Headquarters: Magnetic Me is headquartered at 152 W 36th St, New York, NY 10018.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Magnetic Me is renowned for its innovative SewSafe™ magnetic closures in clothing which facilitate easy and fuss-free dressing for babies and adults.

Products

Magnetic Me offers a diverse range of products targeting various age groups, focusing on easy-to-wear, eco-friendly clothing and accessories. Some key product categories include:

• Disney Collection: Includes items like modal magnetic jogger sets and grow-with-me convertible coveralls.

• Baby Collection: Offers a wide range of clothing, such as magnetic footies and convertible coveralls, made from soft and durable fabrics.

• Kids Collection: Features easy-to-dress magnetic clothing sets for children.

• Adult Collection: Provides comfortable and practical clothing options with magnetic closures for adults.

• Print Shop: Features custom-designed prints by female artists from around the world, available on various clothing items.

• SewSafe™ Magnetic Closures:

• Quick and quiet magnets for hassle-free dressing.

• Safe design that encloses magnets within layers of fabric.

• Rated for safety even with pacemakers.

Key Features of Products

• SewSafe™ Magnetic Closures: Ensures fast, easy dressing without the need for buttons, zippers, or snaps.

• Eco-friendly Materials: Products are made using organic cotton, modal, RightFit™, and other sustainable materials.

• Innovative Fabric Technology:

• Modal: Silky-soft, durable, and sustainably grown.

• CloudStretch™: Soft, stretchy, and durable.

• RightFit™: Provides warmth on cooler nights and comfort on warm days.

Recent Developments

• New Fabric Technologies: Launched CloudStretch™, a soft and stretchy fabric ideal for everyday wear.

• Heart to Heart Giving Program: Started a donation program providing pajamas to neonatal and pediatric cardiac intensive care units at hospitals around the country once a month.

• Product Recognition: Their footies received industry awards.

• Partnerships: Continued collaborations with hospitals, helping them in NICU and Pediatric ICU environments with specially designed clothing.

Community and Social Initiatives

• Heart To Heart Giving Program: Provides year-long donations of pajamas to different neonatal and pediatric cardiac intensive care units monthly.

• Commitment to Sustainability: Magnetic Me uses environmentally responsible practices for sourcing fabrics and packaging.

Summary

Magnetic Me continues to innovate in the field of clothing by aligning its mission with the needs of parents and sustainability goals. The company boasts a unique product range powered by their pioneering magnetic closures that simplify dressing across all walks of life, from infants to seniors, while remaining committed to eco-friendly production and community support programs.