Company Research Report: Magnite, Inc.

Company Overview

• Name:

Magnite, Inc.

• Mission:

No information is available.

• Foundation:

Formed in April 2020 through the merger of Rubicon Project and Telaria.

• Founders:

No specific founders are mentioned for the merger-created entity, Magnite.

• Key People:

• Michael Barrett: CEO

• Adam Soroca: Chief Product Officer at Magnite

• Sean Buckley: Chief Revenue Officer

• Headquarters:

• New York City, New York, USA

• Additional offices in Los Angeles, Denver, London, Singapore, and Sydney.

• Number of Employees:

No information is available.

• Revenue:

No information is available.

• Known for:

Magnite is the world's largest independent sell-side advertising company. Publishers use its technology to monetize content across all screens and formats, including CTV (Connected TV), online video, display, and audio.

Products

• Product Offering:

No detailed product line is specifically mentioned, but the company's offerings include technology solutions for monetizing content across CTV, online video, display, and audio.

• High-Level Description & Key Features:

• Streaming Platform: Known for strong streaming channel integration and programmatic advertising facilitation.

• Demand Facilitation and Inventory Quality: Received highest ratings in multiple criteria by Forrester, including innovation, inventory quality, and user interface.

• SpringServe Integration: Specifically designed for video environments to optimize programmatic ad experiences.

Recent Developments

• Highest Score in SSP Report:

• Recognized for its strengths in streaming and demand facilitation, achieved the highest score in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report.

• Disney Partnership:

• Announced a two-year deal renewal with Disney, expanding to include LATAM inventory, podcasts, and live sports.

• Netflix Collaboration:

• Selected as a key global programmatic advertising partner for Netflix.

• TF1 PUB Partnership:

• Partnered with TF1 PUB to enhance programmatic advertising, leveraging Magnite Streaming and SpringServe to explore new monetization opportunities in the French market.

• New Product Features/Launches:

• No specific new product launches are mentioned, but ongoing partnerships involve significant feature enhancements and integrations.

• New Partnerships:

• Notable partnerships with Disney, Netflix, and TF1 PUB to fortify its position in the streaming and programmatic advertising landscape globally.

Conclusion

Magnite, Inc. stands out as a leader in sell-side advertisement technology, consistently innovating its offerings to maintain a competitive edge in the digital and programmatic advertising sectors globally. Despite lacking specific metrics on revenue and mission statements, its robust partnerships and high industry ratings affirm its significant influence and capability in the media technology industry.