Company Research Report: Magnusmode



Company Overview



  • Name: Magnusmode Limited.

  • Mission: To create practical tools that improve everyday experiences and enable neurodivergent people to participate in the world in ways that are meaningful to them.

  • Founding: Magnusmode was founded by Nadia Hamilton, inspired by her experiences aiding her autistic brother with hand-drawn how-to guides.

  • Key People:

  • Nadia Hamilton: Founder, President & CEO

  • Aimée: Production Manager

  • Valentin: Technology Team Lead

  • Nikita: Production Assistant

  • Jonathan: Instructional Design Lead

  • Stefanie: Board-Certified Autism Education Specialist

  • Raquel: Graphic Designer

  • Stephanie: Finance Manager

  • Advisors and Investors: Among others, Magnusmode received investment from the Golden Triangle Angel Network and financial support from organizations like Autonism Ontario.

  • Headquarters: No information is available.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • What is the company known for: Magnusmode is recognized for its MagnusCards app, which provides visual how-to guides, or "Card Decks," to assist neurodivergent individuals in completing tasks independently and inclusively.


Products



  • MagnusCards:

  • Description: MagnusCards is a free app providing digital how-to guides for autistic and neurodivergent individuals, encouraging independence and inclusive living. Each deck is co-created with business partners and autistic advisors to ensure accessibility.

  • Key Features:

  • Digital Card Decks providing step-by-step instructions.

  • Supports independent activity completion and inclusivity.

  • Available in various categories such as travel, health, personal care, and money management.

  • Multi-language support, including English, French, Spanish, Polish, Arabic, and Somali.


Recent Developments



  • New Product Launches:

  • MagnusLearn: An innovative platform launched with Whirlpool as the first Canadian sponsor, aimed at improving retail engagement for sales associates dealing with neurodivergent customers.

  • MagnusLearn Disability Empathy Training: A new eLearning module integrated into existing Learning Management Systems, fostering inclusivity for individuals with disabilities.


  • New Features and Partnerships:

  • Partnership Expansion: Collaborations have expanded with organizations such as Whirlpool, M&T Bank, and various public transit systems.

  • Enhanced Language Support: MagnusCards has added six languages, including Simplified Chinese, Hindi, and Punjabi, to increase accessibility in its partnership with Metrolinx.

  • Card Deck Expansion: PATH NYNJ introduced 20 Card Decks in English and Spanish for transit accessibility, and M&T Bank added topics in the “Money” category.

  • Partnership with Fresno Yosemite International Airport and Victoria Airport Authority to enhance airport accessibility through MagnusCards.


  • Inclusion Partners:

  • Includes businesses such as Trader Joe's, Whirlpool, and public entities like the Toronto Transit Commission and County of Brant Public Library.


This report outlines the key aspects of Magnusmode's operations, highlighting its commitment to creating accessible and inclusive digital tools for neurodivergent individuals.