Magrino Public Relations Company Profile

Background

Founded in 1992 by Susan Magrino, Magrino Public Relations is a premier lifestyle public relations and marketing agency headquartered in New York City. With over three decades of experience, the agency specializes in public relations, marketing, brand development, digital and social media marketing, and communications for esteemed luxury brands across various sectors, including travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods.

Key Strategic Focus

Magrino's strategic focus lies in delivering integrated communication solutions that encompass media relations, social media strategy, content creation, influencer marketing, experiential design, and event planning. The agency emphasizes a 360-degree approach to brand building, ensuring that all campaigns are comprehensive and multidisciplinary. This approach has led to significant growth, particularly in the wine and spirits division, with notable brand launches such as Blake Lively’s Betty Buzz and Hilarie Burton and Jeffrey Dean Morgan’s MF Libations.

Financials and Funding

As of January 2025, Magrino Public Relations reported annual revenues in the range of $10 million to $50 million. The agency operates as a privately held company and has not publicly disclosed specific funding rounds or external investments.

Service Offerings

Magrino offers a fully integrated suite of services tailored to each client's needs, including:

Earned Media: Leveraging 30 years of media relations experience to engage with journalists and secure impactful coverage.

Experiential: Conceptualizing and executing events that provide direct consumer engagement.

Creator Marketing: Utilizing a network of influencers to enhance brand credibility and reach.

Partnerships: Facilitating collaborations and sponsorships to amplify brand presence.

Social + Digital Media: Developing content strategies and managing social media channels to engage target audiences.

Brand Campaigns: Crafting inventive initiatives to keep clients' news relevant and engaging.

Launches + Openings: Strategizing and executing comprehensive launch plans for new products or services.

Affiliate Marketing: Managing affiliate programs to drive site traffic and measurable ROI.

Leadership Team

Susan Magrino: Chairman & Chief Executive Officer. With over 30 years of experience, Susan founded the agency in 1992 after a successful career at Crown Publishing. She has been instrumental in building and publicizing prestigious brands, including Martha Stewart and Moët Hennessy USA.

Allyn Magrino: President & Chief Revenue Officer. Allyn co-founded the agency and has played a pivotal role in its growth and success.

Christine Juneau: Chief Financial Officer. Christine oversees the financial operations of the agency.

Ariane Romano: Executive Vice President, Integrated Brand Services. Ariane leads the integrated brand services division, focusing on comprehensive brand strategies.

Chris Walters: Executive Vice President. Chris contributes to the agency's strategic initiatives and client relations.

Jee Park: Executive Vice President. Jee focuses on expanding the agency's reach and service offerings.

David Mandler: Senior Vice President. David brings extensive experience in beverage and alcohol PR.

Mary Ogushwitz: Senior Vice President. Mary oversees digital and social channels, enhancing the agency's digital capabilities.

Adriana Sanchez: Vice President. Adriana plays a key role in client management and campaign execution.

Alexis Chernoff: Vice President. Alexis focuses on developing and implementing strategic initiatives.

Bailey Longcore: Vice President. Bailey contributes to the agency's growth through client relations and business development.

Cara Robins: Vice President. Cara specializes in media relations and brand storytelling.

John Rice: Vice President. John focuses on expanding the agency's client portfolio and service offerings.

Nicole Frydman: Vice President. Nicole plays a key role in client management and campaign execution.

Olivia Scrofani: Vice President. Olivia contributes to the agency's growth through client relations and business development.

Shannon Fischer: Vice President. Shannon specializes in media relations and brand storytelling.

Leadership Changes

In 2024, Magrino welcomed back two former employees:

Mary Ogushwitz: Rejoined as Senior Vice President, overseeing digital and social channels.

David Mandler: Returned as Senior Vice President, bringing extensive experience in beverage and alcohol PR.

Competitor Profile

Market Insights and Dynamics

The public relations industry is highly competitive, with agencies continually evolving to meet the changing needs of clients. The market is characterized by a demand for integrated communication strategies that encompass traditional media relations, digital marketing, and experiential events.

Competitor Analysis

Key competitors in the public relations industry include:

Ruder Finn: A global communications agency with revenues between $100 million and $1 billion.

Coyne PR: A full-service public relations firm with revenues between $10 million and $50 million.

FINN Partners: A global marketing and communications firm with revenues between $100 million and $1 billion.

Kivvit: A data-driven public affairs and strategic communications firm with revenues between $10 million and $50 million.

BerlinRosen: A full-service communications firm with revenues between $50 million and $100 million.

Rubenstein: A strategic communications and reputation management firm with revenues between $50 million and $100 million.

Edelman: A global communications firm with revenues exceeding $1 billion.

DKC: A public relations and marketing firm with revenues between $50 million and $100 million.

Golin: A global public relations agency with revenues between $100 million and $1 billion.

Strategic Collaborations and Partnerships

Magrino has established significant collaborations and partnerships to strengthen its market position and expand capabilities. Notable long-term clients include:

Martha Stewart: Providing comprehensive public relations services for the lifestyle brand.

Whispering Angel: Managing PR campaigns for the renowned rosé wine brand.

Bank of America Private Bank: Offering strategic communication services.

Omni Hotels & Resorts: Handling PR initiatives for multiple properties.

Cuisinart: Managing public relations for the kitchen appliance brand.

Sur La Table: Providing PR services for the cookware retailer.

Smythson: Handling communications for the luxury leather goods brand.

The Royal Poinciana Plaza: Managing PR for the shopping destination.

Sereno Hotels: Providing strategic communication services.

The Ranch: Handling PR initiatives for the wellness retreat.

Main Street Hospitality: Managing public relations for the hospitality group.

Casa De Campo Resort and Villas: Providing PR services for the luxury resort.

The Ritz-Carlton New York, NoMad: Handling communications for the hotel.

The Ritz-Carlton Grand Cayman: Managing PR initiatives for the resort.

The Venetian Las Vegas: Providing strategic communication services.

Pebble Beach Food & Wine: Handling PR for the culinary event.

Pernod Ricard: Managing public relations for brands like Royal Salute, Malfy, and Monkey 47.

The World's 50 Best Restaurants: Providing PR services for the prestigious list.

illy: Handling communications for the coffee brand.

Kips Bay Decorator Show House: Managing PR for events in NYC, Dallas, and Palm Beach.

New York Public Library: Providing strategic communication services.

Jerry Rice: Managing social strategy for the NFL legend.

Operational Insights

Magrino's strategic considerations in relation to major competitors include:

Integrated Services: Offering a comprehensive suite of services that encompass media relations, digital marketing, and experiential events, providing clients with a one-stop solution.

Industry Expertise: Specializing in lifestyle brands across various sectors, allowing for tailored strategies that resonate with target audiences.

Client Retention: Maintaining strong, long-term relationships with clients, demonstrating the agency's ability to deliver consistent results.

Adaptability: Continuously evolving service offerings to meet the changing needs of clients and the media landscape.

Strategic Opportunities and Future Directions

Magrino's strategic roadmap includes:

Service Expansion: Continuously evolving into a comprehensive communications practice by integrating brand development, creative services, social media strategy, content creation, experiential design, and event planning.

Industry Diversification: Expanding into new industries such as CBD, NFTs, and sexual wellness, leveraging lifestyle expertise to tap into emerging markets.