Company Overview
Mainstay is an innovative technology and consultancy company specializing in student success coaching and engagement platforms, as well as marketing and sales solutions that articulate the business impact of technology. Originally founded as AdmitHub by Drew Magliozzi and Kirk Daulerio in 2014, Mainstay has evolved to focus on equitable college access and technology-driven value solutions. Headquartered in Denver, CO, it operates as a partnership with a team of 11-50 employees.
Core Mission and Values
Mainstay's mission is to transform educational experiences and business communications through meaningful conversations, driven by the drive to "spark progress with conversation." Its values encompass:
- Purposeful Exploration: Understanding the underlying reasons for initiatives to drive clarity.
- Joyful Engagement: Celebrating progress and fostering positive interaction.
- Holistic Development: Promoting growth within the team.
- Kindness and Courage: Being considerate while advocating for impactful change.
Leadership Team
- Andrew Magliozzi, Co-Founder & CEO, holds a background in social entrepreneurship and education, with a degree from Harvard University.
- Kirk Daulerio, Co-Founder & Chief Evangelist, noted for his market innovation skills.
- Liz DeGroot, Vice President of Finance, manages financial strategies from San Francisco.
- Tony Frey, Chief Technology Officer, provides tech advisory expertise.
- Mark Gally, Chief Revenue Officer, offers deep marketing and product strategy knowledge.
Board of Directors
- Robin Mendelson, Senior Fellow at Harvard University.
- Dr. Michael Sorrell, President of Paul Quinn College.
- Esteban Sosnik, General Partner at Reach Capital.
- Matt Greenfield, Managing Partner at Rethink Capital Partners.
- Ryan Craig, Managing Director at Achieve Partners.
Financial Performance and Investment
Mainstay has raised a total of $24.9 million, with an additional $44 million secured in August 2024 to enhance tech communication solutions. Their post-money valuation is estimated to be between $10 million and $50 million.
Services and Strategy
Mainstay offers comprehensive services, including:
- End-to-End Value Management Solutions: Focused on B2B customers to boost revenue and customer engagement.
- Sales Enablement: Providing ROI calculators and sales tools.
- Marketing Agency Services: Creating strategic marketing solutions such as videos and infographics.
- Results Measurement and Reference Management: Conducting ROI assessments and managing customer references.
Recent Developments
- Launch of a market intelligence platform for the single-family rental industry in August 2024.
- Participation in the National Retail Federation BigShow2025 to highlight frictionless customer experiences.
Competitors
- In SaaS and customer communication platforms: Intercom, Drift, and Birdeye.
- Educational solutions: BridgeU, Civitas Learning, and SKYLECT.
- Business consulting: Jones Lang LaSalle and RE/MAX.
- Technological solutions: APS Vision, FPM Technologies, and Global Data Store.
Market Position and Strategies
Mainstay leverages AI to enhance organizational effectiveness, aiming to double sales pipelines through programs like AI-Driven Value Management. They remain committed to expanding influence through strategic campaigns and partnerships.
