majoo Indonesia Company Profile

Background

Overview:
majoo Indonesia, established in 2019, is a Jakarta-based integrated Software-as-a-Service (SaaS) platform dedicated to empowering Indonesia's Micro, Small, and Medium Enterprises (MSMEs). The company's mission is to provide comprehensive digital solutions that facilitate business management and growth for MSMEs, thereby accelerating Indonesia's digital economy. With a vision to evolve MSMEs through end-to-end solutions, majoo has become a significant player in the Indonesian SaaS industry.

Key Strategic Focus

Core Objectives:

Accelerate the digital transformation of Indonesian MSMEs.

Provide an all-encompassing SaaS platform tailored to the unique needs of local businesses.

Enhance market penetration and user acquisition across Indonesia.

Specialization Areas:

Integrated business management solutions, including Online Point of Sale (POS), accounting, inventory management, employee management, Customer Relationship Management (CRM), business analysis, online ordering, and owner applications.

Development of instant online stores and marketplace integrations.

Key Technologies Utilized:

Proprietary SaaS platform with a user-friendly interface.

Integration with major online payment systems (e.g., BCA, OVO, GoPay, ShopeePay, LinkAja, Dana).

Seamless connectivity with leading e-commerce platforms like GrabFood, Tokopedia, and Shopee.

Primary Markets Targeted:

MSMEs across diverse sectors, including Food & Beverage, retail, services, and beauty industries.

Businesses operating in both offline and online channels throughout Indonesia.

Financials and Funding

Funding History:

Pre-Series A Funding (February 2022): majoo raised an additional US$5 million, bringing the total pre-Series A funding to US$9 million. This round was led by AC Ventures and Quona Capital, with participation from BRI Ventures and Xendit.

Series A Funding (August 2022): The company secured US$10 million in a Series A funding round led by an undisclosed global technology investor, alongside existing investors AC Ventures, Quona Capital, BRI Ventures, and Xendit.

Utilization of Capital:

Accelerate product development, including instant online store features and marketplace integrations.

Enhance market penetration and expand customer reach.

Recruit talent to support growth, product, and engineering teams.

Pipeline Development

Key Developments:

Expansion of product offerings to include features like online websites, online payments, and integrations with major e-commerce services.

Development of majoo Capital in partnership with financial institutions to provide MSMEs with access to capital.

Introduction of majoo DigiAds to help businesses reach more customers through digital advertising channels.

Target Conditions:

Addressing the digitalization needs of MSMEs to improve operational efficiency and market reach.

Facilitating access to financial services for MSMEs to support business growth.

Timelines for Milestones:

Ongoing development and enhancement of platform features.

Continuous expansion of market reach and user acquisition.

Technological Platform and Innovation

Proprietary Technologies:

An integrated SaaS platform offering a suite of business management tools tailored for MSMEs.

Significant Scientific Methods:

Utilization of data analytics to provide business insights and performance analysis.

AI-Driven Capabilities:

Implementation of machine learning algorithms to optimize inventory management and customer relationship management.

Leadership Team

Key Executives:

Adi Wahyu Rahadi: Founder & CEO. Former Head of T-Cash (now LinkAja), with extensive experience in the MSME sector.

Audia Rizal Harahap: Co-founder & COO. Entrepreneur with firsthand experience in running multiple MSMEs.

Bayu Indriarko: VP Engineering. Oversees the technological development and engineering teams.

Key Contributions:

The leadership team's combined experience has been instrumental in developing a platform that addresses the specific challenges faced by Indonesian MSMEs.

Leadership Changes

As of the latest available information, there have been no significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics:

Indonesia's MSME sector comprises over 60 million enterprises, contributing significantly to the national economy.

The digitalization of MSMEs is a key focus area, with the government aiming to onboard millions of MSMEs to digital platforms.

Competitor Analysis:

Moka: Part of the GoTo Group's merchant ecosystem, offering POS solutions.

Qasir: Targets regional markets with POS and business management solutions.

Pawoon: Serves over 25,000 active merchants with POS services.

Youtap: Provides POS services integrated with loyalty programs.

Competitive Landscape:

The market is characterized by multiple players offering POS and business management solutions, each with unique value propositions and target segments.

Strategic Collaborations and Partnerships

Significant Collaborations:

Financial Institutions: Partnerships with Investree, Koinworks, Modalku, and Commbank to provide MSMEs with access to capital through majoo Capital.