Company Market Research Report: Major Tom

Company Overview

• Name: Major Tom

• Mission: Major Tom is a full-service marketing agency that's been purpose-built to help organizations thrive in an increasingly complex landscape.

• Founded: No information is available.

• Founders: No information is available.

• Key People:

• Lyn Bryan, CEO

• Parker Mason, Snr VP, Strategy

• Raelene Thomas, VP, Finance & Operations

• Lauren Pybus, VP, Growth & Development

• Jieun Segal, VP, Sales & Marketing

• Ben Van Exan, Snr Account Executive

• Geoff Ravenor, Creative Director

• John Blown, Founding Partner

• Chris Breikss, Founding Partner

• Headquarters: Vancouver, Toronto, New York, San Francisco

• Number of Employees: 71 talented professionals

• Revenue: No information is available.

• Known For: Major Tom is recognized as one of the top agencies in North America, celebrated for its strategic approach to digital marketing and its ability to deliver outstanding results for client partnerships.

Products and Services

Products

Major Tom does not directly sell products; instead, it provides a suite of services and strategic solutions to help businesses enhance their digital marketing efforts.

Services

1. Marketing:

• Marketing strategies to ensure organizations stand out by reaching the right audience at the right time.

2. Development:

• Creation of effective online platforms characterized by great design and user-friendly features for a compelling digital experience.

3. Creative:

• Crafting user-centric brand identities that communicate differentiators and drive engagement.

4. Strategy:

• Developing strategies that effectively propel businesses towards their goals through a thorough discovery process.

Key Features

• Unified Service Offerings: Provides a cohesive service mix that integrates creative, development, marketing, and strategy, all under one roof.

• Holistic Digital Solutions: Tailored approach for fulfilling a broad range of online marketing needs.

• Customizable Service Packages: Flexibility to offer services à la carte for specific digital needs without persistent obligations.

Recent Developments

• Awards and Recognition:

• Major Tom recently won big at the W3 and Web Excellence Awards.

• Notable Projects:

• Delivered strategic enhancements to brands like OUAI, boosting customer acquisition by 63%.

• Increased web leads for IPEX by 611% through improved accessibility and dual-user journeys.

• Launched a full-funnel media strategy and creative concept for Canuck Place Children's Hospice resulting in over 7 million in charitable donations.

• New Initiatives:

• Developed The Marketing Benchmark Tool, which allows clients to compare their performance metrics against industry standards by selecting their industry and adding KPIs.

• Key Success Stories:

• Partnered with brands such as Layfield, resulting in a 10X increase in qualified leads through new website development.

• Implemented a digital recruitment campaign for Seneca College, achieving a 198% increase in conversion rate.

Client Testimonials

• "We were attracted by Major Tom's willingness to experiment, their ability to understand our business and their ability to move quickly." – Jeanette Leblanc, The Little Potato Company, Digital Content Manager

• "For every dollar we spent, we made $17 in revenue. We would highly recommend Major Tom to anyone looking to obtain a solid ROI from their digital marketing, especially for eCommerce-based businesses." – Allison Brownlie, MEC, Marketing Director

• "Working with them is working with a top-notch company that is committed to your success." – Graeme Byrd, Hootsuite, Partner Manager

Conclusion

Major Tom is a leading marketing agency committed to providing strategic and tactical digital marketing solutions. Despite the lack of foundational information regarding its origins and current revenue metrics, Major Tom's reputation, client success stories, and broad range of services underscore its impact in the marketing sector.