Make-A-Wish Iowa: Comprehensive Market Research Report

Background

Overview

Make-A-Wish Iowa is a non-profit organization dedicated to granting life-changing wishes for children with critical illnesses across the state of Iowa. As an independently operating chapter of the Make-A-Wish Foundation® of America, it serves all 99 counties in Iowa, aiming to bring hope, strength, and joy to children and their families during challenging times.

Mission and Vision

Mission Statement: "Together, we create life-changing wishes for children with critical illnesses."

Vision Statement: "To grant the wish of every eligible child."

Industry Significance

Since its inception in 1987, Make-A-Wish Iowa has granted over 4,650 wishes, making a significant impact on the lives of children and families throughout the state.

Key Strategic Focus

Core Objectives

Wish Granting: To fulfill the wishes of children with critical illnesses, providing them with hope and joy.

Community Engagement: To involve the community through donations, volunteering, and partnerships to support the mission.

Areas of Specialization

Wish Discovery: Identifying and fulfilling the unique wishes of each child.

Volunteer Coordination: Recruiting and training volunteers to assist in the wish-granting process.

Fundraising: Organizing events and campaigns to raise funds necessary for granting wishes.

Key Technologies Utilized

Donor Management Systems: To track and manage donor information and contributions.

Volunteer Coordination Platforms: To schedule and communicate with volunteers effectively.

Primary Markets Targeted

Children with Critical Illnesses: Focusing on those eligible for wish granting.

Donors and Sponsors: Engaging individuals and organizations to support the mission.

Volunteers: Recruiting community members to assist in various capacities.

Financials and Funding

Funding History

In the fiscal year ending August 31, 2024, Make-A-Wish Iowa reported total revenue of $4,863,731 and total expenses of $5,601,709. The organization granted 200 wishes during this period.

Recent Funding Rounds

In August 2021, The Gerdin Charitable Foundation committed $1,950,000 over three years, marking the largest donation in the organization's history.

Notable Investors

The Gerdin Charitable Foundation: Provided a $1,950,000 donation over three years.

Utilization of Capital

Funds are primarily used for wish granting, covering expenses such as travel, accommodations, and wish enhancements. Additional funds support operational costs, including staff salaries and volunteer coordination.

Pipeline Development

Key Pipeline Candidates

The organization continually receives new wish referrals, with 224 new referrals in fiscal year 2023.

Stages of Development

Each wish progresses through stages: referral, discovery, planning, and fulfillment.

Target Conditions

Children with critical illnesses, including but not limited to cancer, genetic disorders, and heart conditions.

Anticipated Milestones

Wish Fulfillment: Aiming to grant at least 150 wishes annually.

Community Engagement: Increasing volunteer and donor participation to support wish granting.

Technological Platform and Innovation

Proprietary Technologies

Utilizes donor management and volunteer coordination platforms to streamline operations.

Significant Scientific Methods

Employs data analytics to assess the impact of wishes on children's emotional and physical well-being.

Leadership Team

Executive Profiles

Sara Kurovski: President and CEO. Sara has been instrumental in leading the organization, overseeing operations, and expanding its reach across Iowa.

Lisa Riensche: Chair of the Board. Owner and Manager of Blue Diamond Farming Company, Lisa brings a wealth of experience in leadership and community engagement.

Board of Directors

The board comprises 18 members who provide strategic guidance and support to the organization.

Competitor Profile

Market Insights and Dynamics

The non-profit sector in Iowa is competitive, with various organizations vying for donor support and volunteer engagement. However, Make-A-Wish Iowa's unique focus on granting wishes for children with critical illnesses distinguishes it in the market.

Competitor Analysis

While specific competitors are not detailed, other non-profits in Iowa may focus on related causes, such as children's health, medical research, or general youth services.

Strategic Collaborations and Partnerships

Significant Collaborations

Stine Seed Company: Launched the Harvesting Wishes Program, engaging farmers to support wish granting through grain donations.

Sólás H20: Partnered to donate 5% of gross profits from each can sold to support the organization.

Operational Insights

Strategic Considerations

The organization focuses on increasing community engagement, enhancing operational efficiency, and expanding its volunteer base to meet the growing demand for wishes.

Competitive Advantages